Anne Connelly
Canton,CT
Summary
Strategic, experienced leader who is well-versed in customer engagement, campaign management, and operations from concept to delivery and performance measurement. Proficient at building strategic roadmaps associated with campaign management including team build-out, establishing strong partnerships with technology and other key partners, prioritization methods, communication governance, operational management, and more. Enjoy acting as a bridge between business teams, technology, architecture, and MarTech product owners. Comfortable working in a dynamic, fast-paced environment and taking the lead on projects, while empowering team members.
Overview
34
34
years of professional experience
Work History
Director, Campaign Management
CIGNA
04.2015 - Current
- Direct the Campaign Management Team (formerly CRM) responsible for planning, executing, tracking, and supporting analytics of customer campaigns to more than 6 million customers annually.
- Spearhead strategic team planning including alignment to marketing priorities, operational strategy, MarTech platform utilization, and overall process management.
- Deliver repeatable, high-quality, and multi-channel personalized communications while advancing automation and creating delivery efficiencies.
- Manage transition to new technologies including CDP migration and launching the first-ever CDP campaign journey at Cigna.
- Collaborate with other campaign teams to support their transition and self-service on the CDP.
- Act as a bridge between stakeholders and cross-functional partners, particularly technology and architecture, to successfully deliver on campaign goals.
- Create and manage campaign intake prioritization processes focusing on the highest value work and departmental priorities.
- Collaborate with areas related to campaign management including customer communication governance, customer preferences, client preferences, and customer data quality.
- Direct team recruiting, hiring, and training with a focus on creating a cohesive, inclusive, and energetic work environment.
Director, Data Solutions Group
Vericast
01.2007 - 01.2015
- Led strategy and operations for 20-person critical business unit that supported company's primary product line.
- Managed main company database including responsibility for data quality and data governance standards.
- Prioritized all team projects, directed operational workflow, and managed $3.4 million operational budget.
- Directed product strategy, marketing, sales, account management, and operations for $10 million data licensing product line.
- Collaborated with Marketing and Media Delivery Teams on use of core database for marketing, targeting and analytic applications
- Directed vendor contract negotiations and RFP responses for business unit.
Vice President, Account Management
MH2 DIRECT
01.1997 - 01.2007
- Directed client account management including strategic planning, research, campaign recommendations, campaign execution and operational deliverables, plus campaign performance for customer acquisition and engagement campaigns.
- Developed and facilitated vendor relationships, led client and vendor contract negotiations, plus managed all RFP responses.
- Hired, trained, and managed high-performing client account teams.
Senior Account Executive
MEDIA HORIZONS, INC.
01.1991 - 01.1996
- Managed daily strategy and operations for key client accounts including media research, recommendations, pricing negotiations, media placement, and client billing.
- Oversaw alternative media planning and list acquisition for direct mail campaigns.
- Maintained consistent and collaborative client communication including analyzing and presenting campaign performance.
Education
Bachelor of Arts - History
SMITH COLLEGE
Northampton01.1997
Program on Negotiation -
HARVARD LAW SCHOOL
Cambridge, MA11.2010
Project Management Fundamentals -
NEW HORIZONS COMPUTER LEARNING CENTER
01.2010
Skills
- Adaptability and Quick Decision Making
- Cross-Functional Collaboration
- Customer Campaign Management
- Operations Management
- Prioritization Methods and Process
- Results Focused
- Strategic Planning
- Talent Development and Management
- Verbal and Written Communication Strength
Timeline
Director, Campaign Management
CIGNA
04.2015 - Current
Director, Data Solutions Group
Vericast
01.2007 - 01.2015
Vice President, Account Management
MH2 DIRECT
01.1997 - 01.2007
Senior Account Executive
MEDIA HORIZONS, INC.
01.1991 - 01.1996
Bachelor of Arts - History
SMITH COLLEGE
Program on Negotiation -
HARVARD LAW SCHOOL
Project Management Fundamentals -
NEW HORIZONS COMPUTER LEARNING CENTER