Anne Coyle
Marketing and Communications Executive
Westborough,MA
Summary
Strategic communications leader with 20+ years of experience crafting high-impact executive narratives and thought leadership for C-level audiences in enterprise technology and fintech SaaS. Deep acumen in IT operations, translating complex technical innovations into compelling stories that drive revenue outcomes and resonate with CIOs, IT decision-makers, and analysts. Skilled in cross-functional collaboration with product, marketing, sales, and IT teams, integrating AI-driven insights to enhance narrative development and workflow automation.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Senior Director, Marketing
SOFTRAX
Canton, MA
01.2022 - 03.2025
- Crafted executive narratives for fintech SaaS solutions, developing PowerPoint presentations and thought leadership that increased brand awareness by 85% and drove 50% audience reach growth
- Collaborated with product, IT, and sales teams to create customer-facing stories, simplifying revenue recognition and billing innovations for C-level audiences, contributing to a 20% rise in sales conversions
- Led analyst relations with Gartner, IDC, and Forrester, securing Ventana and Codie Awards and leveraging insights to inform IT transformation messaging, aligning with ServiceNow’s Now on Now priorities
- Developed visual storytelling content, including PowerPoint keynotes and Adobe Premiere Pro videos, for executive briefings and industry events, enhancing customer engagement by 30%.
- Integrated AI-powered tools (HubSpot, SEMrush) to automate content workflows and analyze audience data, optimizing messaging for IT decision-makers
Senior Director, Marketing and Communications
PRESCRIPTIVE HEALTH
Redmond, WA
01.2021 - 01.2022
- Created AI-driven narratives for a health tech startup, producing executive columns and PowerPoint presentations for FierceHealthcare and Bloomberg, achieving a 200% increase in media coverage
- Collaborated with IT and product teams to develop customer-centric stories, translating complex AI algorithms into impactful messaging for healthcare CIOs and stakeholders
- Facilitated strategic storytelling sessions with senior leaders, ensuring authenticity in narratives for board-level discussions and analyst briefings
- Designed visual content using Adobe Photoshop and PowerPoint, driving 30% lead engagement growth through webinars and digital experiences
Senior Director, Global Marketing and Communications
HCL TECHNOLOGIES
Sunnyvale, CA
01.2017 - 01.2021
- Directed global IT transformation narratives for a $10B tech firm, creating cybersecurity and cloud stories that increased U.S. media presence by 80% in ZDNet and Forbes
- Member of cross-functional teams (product, R&D, marketing, sales) to align messaging, developing PowerPoint keynotes for global conferences that supported 20% revenue growth
- Leveraged IT acumen to craft thought leadership for C-level audiences, simplifying technical innovations into stories that resonated with enterprise IT leaders
- Produced multimedia content, including videos and infographics, to enhance executive presentations and customer engagements
Vice President, External Communications
ADAPTIVEMOBILE
Dublin, Ireland
01.2011 - 01.2017
- Launched US communications for mobile security firm, securing coverage in WSJ, CNN, and Bloomberg to build industry narrative
- Developed analyst relations with Forrester and Gartner, enhancing credibility for innovative solutions.
- Managed content and media strategies, increasing lead generation by 40% through targeted campaigns
Principal
AC2GROUP
Providence, RI
01.2006 - 01.2011
- Ran a successful public relations and affairs consultancy catering to clients in the early-stage technology, higher education, and consumer markets
- At Brown University, worked in then-president Ruth Simmons’ office to promote the University’s life sciences offerings and served as counsel for crisis communications
- Across all clients, implemented visibility programs that resulted in participation in key events (Mobile World Congress, World Economic Forum, CES); coverage in national media (CNN, CNBC, New York Times, Wall Street Journal, Washington Post); and involvement with key groups (Conference Board, MIT Media Lab, Argyle Executive Forum)
Director of Marketing and Global Public Relations
NETCRACKER TECHNOLOGY
Waltham, MA
01.2005 - 01.2006
- Oversaw and managed the global marketing, advertising, and public relations initiatives for this 600-person, international operation support system (OSS) solution provider
- Increased global press and analyst activity by 80 percent in the period, which led to customer contracts with clients France Telecom and Verizon
- Managed a globally dispersed team of four people and a $1.2 million budget
Director
WEBER SHANDWICK WORLDWIDE
Cambridge, MA
01.2000 - 01.2005
- Led award-winning campaigns for emerging and established brands and not-for-profit groups, including Cisco, Unisys, IBM, Scottish Development International
- Managed client budgets of $5 million in annual fee-based revenue
- Oversaw the management and career growth of teams of five to 10 people
- Promoted four times during the period
Education
Digital Marketing Certificate -
Simplilearn
Global Master of Arts - International Business
THE FLETCHER SCHOOL OF LAW AND DIPLOMACY, TUFTS UNIVERSITY
Medford, MABachelor of Arts - English Literature
SMITH COLLEGE
Northampton, MASkills
- Executive storytelling
- Analyst relations
- Marketing strategy
- Brand development
- Customer engagement
- Campaign management
- Strategic planning
- Visionary leadership
- Relationship building
- Pipeline development
- Data analytics
- Team management
- Team building
- Marketing
- Crisis management
- Corporate communications
- Vendor relationship management
- Staff management
- Staff development
- Client relations
- Creativity and innovation
Certification
Digital Marketing Certificate from Simplilearn, 08/01/20
Timeline
Senior Director, Marketing
SOFTRAX
01.2022 - 03.2025
Senior Director, Marketing and Communications
PRESCRIPTIVE HEALTH
01.2021 - 01.2022
Senior Director, Global Marketing and Communications
HCL TECHNOLOGIES
01.2017 - 01.2021
Vice President, External Communications
ADAPTIVEMOBILE
01.2011 - 01.2017
Principal
AC2GROUP
01.2006 - 01.2011
Director of Marketing and Global Public Relations
NETCRACKER TECHNOLOGY
01.2005 - 01.2006
Director
WEBER SHANDWICK WORLDWIDE
01.2000 - 01.2005
Digital Marketing Certificate -
Simplilearn
Global Master of Arts - International Business
THE FLETCHER SCHOOL OF LAW AND DIPLOMACY, TUFTS UNIVERSITY
Bachelor of Arts - English Literature
SMITH COLLEGE
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