Anne Danielle-Beck
Green Brook
Summary
Pharmaceutical media professional with 10 + years of experience developing and executing omnichannel media plans across various therapeutic categories including Hematology/Oncology, Rare Disease and Over-the-Counter.
Overview
16
16
years of professional experience
1
1
Certification
Work History
VP, Group Supervisor
SSCG Media Group
01.2023 - Current
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed financial, operational and human resources to optimize business performance.
Group Supervisor
SSCG Media Group
04.2021 - 12.2022
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Devised strategic plans that aligned with company goals, driving sustainable growth and long-term success.
- Built high-performing teams by recruiting top talent and promoting a culture of continuous learning and development.
- Evaluated staff performance and provided feedback.
Supervisor
SSCG Media Group
10.2018 - 03.2021
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
Senior Planner
SSCG Media Group
08.2016 - 09.2018
- Evaluated regulatory compliance requirements for each project, ensuring adherence to established guidelines and protocols throughout all stages of development.
- Leveraged technical expertise in software applications such as GIS and AutoCAD to create detailed maps and visual aids for project presentations.
- Coordinated cross-functional teams to ensure seamless execution of project deliverables from inception to completion.
- Enhanced project efficiency by streamlining workflows and implementing time-saving processes.
Media Planner
SSCG Media Group
06.2014 - 08.2016
- Solicited media content for distribution via digital verticals such as [Type] and [Type].
- Increased client satisfaction by developing and implementing tailored media strategies.
- Handled client-facing business opportunities, developing media content plans for third parties.
- Negotiated favorable rates with media suppliers, securing the most advantageous placements for clients'' campaigns.
Marketing Manager
NJBIZ
03.2009 - 06.2014
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Education
Bachelor of Science - Double Major: Marketing & Management
New York University
New York, NYSkills
- Strategic HCP & DTC planning & buying
- Contract negotiation
- Budget management
- Inter-agency collaboration
- Relationship building
- Complex problem-solving
- Performance metrics analysis
- Team leadership
- Coaching and mentoring
Affiliations
- Checked Up Point of Care Advisory Board, 2024 to present
- Association of Medical Media, Member
Certification
- Fellow of the American College of Healthcare Executives (FACHE) – American College of Healthcare Executives.
Timeline
VP, Group Supervisor
SSCG Media Group
01.2023 - Current
Group Supervisor
SSCG Media Group
04.2021 - 12.2022
Supervisor
SSCG Media Group
10.2018 - 03.2021
Senior Planner
SSCG Media Group
08.2016 - 09.2018
Media Planner
SSCG Media Group
06.2014 - 08.2016
Marketing Manager
NJBIZ
03.2009 - 06.2014
Bachelor of Science - Double Major: Marketing & Management
New York University
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