Anne Gregoire
Cincinnati,OH
Summary
Dynamic media strategist with extensive experience in crafting and implementing comprehensive media plans that drive results. Expertise in leveraging data-driven insights and innovative thinking to create impactful campaigns that resonate with target audiences. Proven ability to foster team collaboration and adapt to evolving market demands, ensuring alignment with brand objectives. Proficient in developing integrated, multi-channel strategies while utilizing market trend analysis and negotiation skills to enhance ad performance and audience engagement.
Overview
13
13
years of professional experience
Work History
Freelance Media Strategist
STR Media
01.2025 - Current
- Media contractor for STR Media
- Create, execute, and maintain traditional media plans to increase brand awareness and call volume/website interaction
- Includes spot TV, local cable, radio and CTV (Connected TV-Basis DSP)
- Analyze market research and formulate media targets and goals
- Track and analyze campaign performance delivery to inform strategic adjustments
- Negotiate optimum rates and added value to enhance ROI
Senior Media Strategist (In House Media Department)
Stanley Steemer International
08.2018 - 12.2024
- Plan and implement multi-channeled actionable media plans for 40+ markets- including television, cable, radio, CTV within budget guidelines and overall brand objectives
- Optimize media spending and campaign effectiveness
- Buy stewardship, Posting, trafficking, invoicing, and CTV KPI reporting
- Research and present POV for promotional opportunities
- Build and maintain relationships with local media vendors and franchise owners
Media Buyer
Simply Media
01.2013 - 07.2018
- Responsible for managing 15+ franchise markets, including client liaison, local media planning as well as execution and delivery of media plans
Education
Bachelor of Business Administration -
University of Cincinnati
Skills
- Media Buying/Planning
- Excellent Negotiation and Communication skills
- Account Management
- Strategist
- CTV/Programmatic Media
- Team Collaboration & Communication
Timeline
Freelance Media Strategist
STR Media
01.2025 - Current
Senior Media Strategist (In House Media Department)
Stanley Steemer International
08.2018 - 12.2024
Media Buyer
Simply Media
01.2013 - 07.2018
Bachelor of Business Administration -
University of Cincinnati
Additional Experience
- Stanley Steemer- In-House Agency-Senior Media Planner/Buyer November 2007-2011
- Sunrise Advertising (Now Brandience) – Senior Media Planner/Buyer
- 409 Group- In House Media Planner/Buyer
- Lamar- Account Executive
- Empower Media Marketing- Associate Market Manager
Systems
Media Tools (Flowcharting System), Free Wheel (Strata buying system), Nielsen Answers, Basis Technologies (CTV buying software), Smartplus, Scarborough
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