Summary
Overview
Work History
Education
Skills
Websites
Awards
Fun Fact
Timeline
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Anne Huffman

Anne Huffman

Los Angeles,CA

Summary

Dynamic events and experiential marketing professional with extensive experience in driving successful event operations and innovative marketing strategies. Proven track record of managing complex projects from conception to execution, ensuring seamless delivery and exceptional attendee experiences. Skilled in leveraging industry insights to create engaging and memorable events that resonate with target audiences. Committed to fostering strong relationships with clients and stakeholders to achieve strategic objectives and elevate brand presence.

Overview

2026
2026
years of professional experience

Work History

Director of Events and Experiential

Agency Guacamole
06.2023 - Current
  • Manage a team responsible for concepting and executing nationwide events, bespoke activations and immersive experiential popups for brand clients with projects focused on CPG product launches, press, influencer marketing, and 360 marketing campaigns.
  • Responsibilities include strategic planning, client management, creative direction, fabrication direction, leading event production, event design, budgeting, contract negotiation, and team leadership.
  • Delivered memorable events that exceeded client expectations, leading to increased repeat business and referrals.
  • Cultivate and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Enhance team collaboration through regular communication, goal setting, and performance evaluations.
  • Facilitate cross-functional collaboration for improved decision-making processes within the organization.
  • Client Examples: Givenchy, Therabody, Redken, L'Oreal, Hot Topic & more.

Associate Director of Events

Los Angeles Times
10.2019 - 06.2023
    • Project manager and lead event producer for seasonal consumer events for the Los Angeles Times media company, inclusive of brand activations and large-scale festival operations such as The Taste, Food Bowl, 101 Best Restaurants, Festival of Books & more.
    • Responsibilities included concept and theme ideation, sponsorship pitch development, booking and managing high profile talent, programming, onsite activation logistics, venues, food & beverage, permitting, budgeting, ROS, onsite execution, ticketing, consumer marketing, and more.
    • Established strong relationships with key industry and media partners, creating mutually beneficial opportunities for growth and collaboration.
    • Worked with $1.5M+ budgets.
    • Development of marketing and PR strategies.
    • Worked cross functionally with the L.A. Times Editorial, Sponsorship, Sales, and Marketing teams.
    • Client Examples: Amazon Prime, Hulu, Yeti, Southern Glazers, Singapore Airlines and more.

Founder and Producer

EastSide Food Fest
05.2014 - 12.2019
  • Launched the highly successful EastSide Food Festival in Los Angeles in 2014, featuring food, beverage, and retail vendors at each event.
  • Produce and managed all aspects of the festival, including but not limited to: securing high profile restaurant vendors, curating celebrity appearances, sponsorship sales and partner relationships, hiring & managing staff, onsite execution, marketing and social media.
  • Led marketing and ticket sales efforts to sell out the event each year.

Director of Events

The Spare Room
10.2018 - 10.2019
  • Produced and managed events for high-profile clients such as will.i.am & Quincy Jones; corporate clients like Universal Music Group & the Los Angeles Museum of Contemporary Art; and charitable galas for non-profits such as Baby2Baby & i.am.angel.
  • Scope of work included BEO, permitting, budgeting, hiring, partnerships, event execution, and marketing.
  • Skillfully negotiated contracts with venues and suppliers for favorable terms that benefited all parties involved in the event planning process.

Operations and Marketing Manager

Smorgasburg LA
06.2016 - 11.2018
  • Helped to launch and managed the end-to-end operations of popular weekly market that features over 90 food and merchant vendors and attracts 10,000+ attendees every Sunday.
  • Managed a large production team.
  • Directed digital marketing and social media strategies resulting in a 20x growth in audience.

Event Production & Promotional Marketing

Freelance
01.2010 - 12.2016
  • Planning, production & marketing of over 500 events in Los Angeles in the music, entertainment, fashion, lifestyle, and food & beverage industries.

Experiential Marketing & Product Placement

Levi Strauss & Co
  • Assisted with execution of experiential marketing activations including the launch of the Levi Fader Fort in Austin, TX for SXSW and CMJ Music Conferences, MTV VMAs celebrity gifting lounges, and more.
  • Self-motivated, with a strong sense of personal responsibility.

Owner

PrinceHouse Records
  • Entrepreneur, owner, and managing member of the independent record label LLC.
  • Developed and implemented strategic business and marketing strategies for the label exemplified in press hits, radio play, industry feedback, and record sales in a pre-digital music industry world.
  • Demonstrated insightful talent scouting, product sourcing, relationship building, and A&R artist development.
  • Managed LLC from inception through execution of products.
  • Demonstrated excellent knowledge of the music industry including artists management and touring.
  • Managed day-to-day business operations.

Education

Bachelor of Arts - Media

University of California
San Diego, CA

Skills

  • Strategic Planning
  • Project Management
  • Experiential & Immersive
  • Brand Activation
  • Event Production
  • Account Management
  • Client Relationships
  • Vendor Negotiation
  • Marketing
  • Contract Negotiation
  • Talent Programming
  • Budget Development
  • Team Leadership
  • Cross-Functional Collaboration

Awards

  • C2A “Brand Activation / Branding” 2024 Award Winner, Client: Redken
  • Muse Awards "Experiential & Immersive, DEI", 2025 Gold Winner, Agency Guacamole's B.L.N.D. 2024
  • Muse Awards "Experiential & Immersive, Brand Engagement" 2025 Silver Winner, Client: Therabody

Fun Fact

I was a business owner by the age of 25, and have owned and operated several small businesses in the music, entertainment and food & beverage industries, including an independent record label and a food festival.

Timeline

Director of Events and Experiential

Agency Guacamole
06.2023 - Current

Associate Director of Events

Los Angeles Times
10.2019 - 06.2023

Director of Events

The Spare Room
10.2018 - 10.2019

Operations and Marketing Manager

Smorgasburg LA
06.2016 - 11.2018

Founder and Producer

EastSide Food Fest
05.2014 - 12.2019

Event Production & Promotional Marketing

Freelance
01.2010 - 12.2016

Experiential Marketing & Product Placement

Levi Strauss & Co

Owner

PrinceHouse Records

Bachelor of Arts - Media

University of California

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