Adobe Suite
Anne Shupe
Rock Tavern,NY
Summary
Results-driven marketing professional with innate abilities in formulating and executing successful strategies, propelling profit growth, augmenting market shares, and fortifying customer market dominance. A diligent leader with a performance-centric approach, offering demonstrated expertise in project development, team leadership, and campaign optimization. Equipped with over three years of progressive experience and am prepared to assume a challenging role with the opportunity to make a significant and enduring impact on both company and customer success.
Overview
12
12
years of professional experience
1
1
Language
Work History
Marketing Manager
Devitt's Nursery & Supply
03.2021 - Current
- Brand Growth & Visibility : Instrumental in driving the brand's growth and visibility over a three-year tenure.
- Social Media & PR Management : Solely managed social media accounts and public relations, resulting in a significant expansion of our digital presence.
- Organic Growth : Achieved a 120% growth in Facebook following and an 83% increase in Instagram followers within a year, utilizing minimal financial resources.
- Event Management : Successfully grew our annual Christmas event by 25%, leading to five days of early admissions closure due to overwhelming crowd turnout, and planned/executed 8 additional events with great success.
- Rebranding Initiative : Currently leading a comprehensive rebranding initiative with a focus on increasing foot traffic to our location.
- Recognition : Efforts were acknowledged in the first year with a position on the Garden Center Magazine's Top 100 list.
- Commitment : Continuing my education to improve and support my continual dedication to enhancing the brand's reach and reputation, serving as a key driver of our market success.
Bulk Materials Sales & Account Manager
Devitt's Nursery & Supply
04.2021 - Current
- Contributed to event marketing, sales and brand promotion.
- Generated advertising brochure for vendor use.
- Developed customized account plans for clients to help them achieve their business goals.
- Developed and implemented strategies to increase client retention.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
- Managed approximately 150 incoming calls and 20 emails per day in our spring season.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Built relationships with customers and community to promote long term business growth.
Garden Center General Laborer
Adams Fairacre Farms
03.2016 - 02.2021
- Implemented proper safety procedures when handling chemicals such as pesticides or fertilizers, ensuring a safe work environment.
- Assembled and maintained greenhouses and other structures to assist with business operations.
- Planted, cultivated and harvested various types of trees, shrubs, and plants.
- Checked system to receive orders and directions to correct item locations.
- Maintained a clean and organized garden center environment for an enjoyable shopping experience.
- Contributed to the successful completion of seasonal tasks, including setting up holiday displays or preparing inventory for end-of-season clearance sales.
- Mulched and composted soil to appropriately vary soil conditions depending on specific plant needs.
- Communicated with coworkers and management to report challenges.
- Led team of 8 skilled and unskilled farm personnel.
Helicopter Mechanic
United States Navy, USN
09.2011 - 09.2015
- Reduced accident rates by implementing rigorous safety checks before each flight operation.
- Participated in cross-functional efforts to troubleshoot systemic mechanical issues affecting multiple aircraft types, leading to the identification and resolution of underlying problems.
- Implemented preventative maintenance programs that resulted in fewer unexpected repairs and extended service life of helicopters.
- Ensured compliance with FAA regulations through strict adherence to guidelines and proper documentation of all maintenance activities.
- Followed safety procedures while analyzing issues and working on aircraft.
- Documented all inspection and maintenance actions in aircraft forms, IMDS, and FERMS.
- Achieved recognition for outstanding workmanship and dedication to safety, fostering a positive reputation among clients and peers.
- Contributed to cost savings by repairing rather than replacing components when possible, without compromising safety or performance standards.
- Troubleshot mechanical, hydraulic, pneumatic and electrical systems and tested equipment following repairs.
- Streamlined maintenance procedures for increased efficiency, leading to reduced downtime and higher aircraft availability.
- Examined and tested aircraft parts, components and systems to verify airworthiness and functionality.
- Recorded maintenance actions in aircraft logbooks.
- Performed work in adherence with aviation regulations and protocols.
- Read and interpreted aircraft documentation to determine repair feasibility and methods.
- Completed repair and maintenance work on 9 - 12 MH-60s Helicopters at a time.
- Diagnosed complex mechanical problems using advanced diagnostic tools, ensuring accurate repairs and minimal repeat issues.
Education
Bachelor of Arts - Communications
SUNY Empire State College
Saratoga Springs, NY06.2024
High School Diploma -
Washingtonville High School
Washingtonville, NY06.2009
Skills
- Market forecasting
- Trend forecasting
- Teamwork and Collaboration
- Project Management
- Client meetings
- New account creation
- Goal-Oriented
- Customer Service
- Lead Development
- Overcoming Objections
- Brand Management
- Client Relationship Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Work Preference
Work Type
Full TimeWork Location
RemoteHybridOn-SiteImportant To Me
Company CultureWork-life balanceCareer advancement401k matchWork from home optionPaid sick leaveHealthcare benefitsSoftware
Microsoft Office
Seamrush
Hoosite
Canva
Interests
Painting
Ceramics
Gardening
Equestrian
Humanities
Community Outreach
Timeline
Bulk Materials Sales & Account Manager
Devitt's Nursery & Supply
04.2021 - Current
Marketing Manager
Devitt's Nursery & Supply
03.2021 - Current
Garden Center General Laborer
Adams Fairacre Farms
03.2016 - 02.2021
Helicopter Mechanic
United States Navy, USN
09.2011 - 09.2015
Bachelor of Arts - Communications
SUNY Empire State College
High School Diploma -
Washingtonville High School
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