ANNE SIMULIA
GTM Sales Leader
New Smyrna Beach,FL
Summary
Dynamic executive sales leader with over 20 years of experience driving enterprise SaaS revenue across marketing technology, CRM, analytics, automation, and mobile ecosystems. Expertise in leading regional sales teams and outbound prospecting functions has consistently resulted in exceeding quotas and scaling growth within complex, multi-stakeholder organizations. A strong track record of navigating C-suite buying committees, coaching high-performing account executives, and fostering cross-functional partnerships with marketing, customer success, and sales operations underscores a commitment to delivering exceptional results. Passionate about leveraging innovative strategies to enhance market presence and drive sustainable growth.
Overview
2026
2026
years of professional experience
Work History
Vice President of Enterprise Sales
Amperity
01.2025 - Current
- Led team of AEs and BDR, resulting in 10% YOY growth while reducing churn and increasing client satisfaction.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
Vice President of Sales | Enterprise – Manufacturing Vertical
UIPATH
07.2023 - 02.2025
- Led an enterprise SaaS sales organization selling agentic automation solutions to Fortune 1000 manufacturers. Owned regional revenue performance, executive relationships, pipeline health, and team development while scaling growth across existing customers and net-new enterprise logos.
- Key Impact:
- Delivered 109% to plan in 2023 and drove 28% YoY growth on a $48M enterprise business
- Built and onboarded an entirely new enterprise sales team while maintaining 91% attainment during transition
- Coached senior AEs on complex, multi-year SaaS transactions involving IT, Operations, Finance, and C-suite stakeholders
- Partnered closely with Marketing, Customer Success, and Sales Operations to optimize pipeline, adoption, and expansion
Regional Vice President of Sales – Marketing Cloud
SALESFORCE
11.2020 - 04.2023
- Owned enterprise regional revenue for Salesforce Marketing Cloud, selling premium digital marketing, email, mobile, and customer engagement SaaS solutions to large global organizations
- Consistently exceeded sales targets during pandemic-driven market volatility
- Led and coached a team of enterprise Account Executives focused on new logo acquisition and expansion
- Maintained forecasting accuracy within 5% through disciplined pipeline inspection
- Co-Founded and led the “Flourish” women’s leadership group for enterprise Marketing Cloud rising stars
Regional Vice President of Sales – Analytics
SALESFORCE (DATORAMA – A SALESFORCE COMPANY)
10.2018 - 11.2020
- Returned to Salesforce to lead enterprise and commercial teams driving growth of Datorama, a leading marketing analytics SaaS platform integrated across the Marketing Cloud ecosystem.
- Key Impact:
- Achieved 265% to quota in 2018 and 150% to quota in 2019
- Influenced and enabled sales teams across multiple Salesforce business units
- Drove enterprise-wide adoption of advanced analytics solutions for global brands
- Led multiple sales pods across enterprise and commercial segments
Vice President of Sales
APPBUDDY
09.2017 - 09.2018
- Executive sales leader at a high-growth SaaS startup focused on productivity and IT investment optimization.
- Key Impact:
- Led Sales, Business Development, and outbound efforts in partnership with Customer Success
- Delivered 30% year-over-year revenue growth
- Architected quarterly and annual GTM growth plans aligned to aggressive revenue targets
Regional Vice President of Sales – Marketing Cloud
SALESFORCE
01.2014 - 09.2017
- Promoted to lead regional enterprise and commercial teams expanding adoption of email, mobile, social, and web engagement solutions across the Salesforce Marketing Cloud.
- Key Impact:
- Led team to 108% of quota with 100% of AEs at or above plan
- Recognized as Top Performers Club Leadership recipient (2014, 2015, 2016)
- Maintained forecast accuracy within 5%
Senior Account Executive
SALESFORCE
04.2010 - 01.2014
- Top-performing enterprise SaaS seller responsible for full-cycle sales across mid-market and enterprise accounts.
- Key Impact:
- 147% of quota (2012), 138% (2013), 107% (2011)
- Top Sales Performer Award – highest revenue producer among 40 AEs
- Expert in enterprise deal strategy, negotiation, and executive alignment
Director of Sales
Websolvers
- Grew company revenue 292%; reported directly to CEO on growth strategy
Account Executive
Clear Channel Communications
- Increased revenue 118%; three-time Sales Achievement Award recipient
Education
Bachelor of Science - Communications
University of Florida
Gainesville04-1997
Skills
Sales pipeline management
Revenue growth
Sales process optimization
Sales strategy development
Sales coaching
Revenue forecasting
Websites
Timeline
Vice President of Enterprise Sales
Amperity
01.2025 - Current
Vice President of Sales | Enterprise – Manufacturing Vertical
UIPATH
07.2023 - 02.2025
Regional Vice President of Sales – Marketing Cloud
SALESFORCE
11.2020 - 04.2023
Regional Vice President of Sales – Analytics
SALESFORCE (DATORAMA – A SALESFORCE COMPANY)
10.2018 - 11.2020
Vice President of Sales
APPBUDDY
09.2017 - 09.2018
Regional Vice President of Sales – Marketing Cloud
SALESFORCE
01.2014 - 09.2017
Senior Account Executive
SALESFORCE
04.2010 - 01.2014
Account Executive
Clear Channel Communications
Director of Sales
Websolvers
Bachelor of Science - Communications
University of Florida
ENTERPRISE SaaS SALES & GTM LEADER
- Enterprise Growth | Multi-Team Leadership | Marketing & Mobile Technology
- Executive sales leader with 20+ years of experience driving enterprise SaaS revenue within Marketing Technology, CRM, Analytics, Automation, and Mobile ecosystems. Proven track record leading regional enterprise sales teams and outbound prospecting functions, consistently exceeding quota and scaling growth across complex, multi-stakeholder organizations. Deep expertise navigating C-suite buying committees, coaching high-performing Account Executives, and partnering cross-functionally with Marketing, Customer Success, and Sales Operations. Known connector and industry evangelist with strong presence across customer communities and executive networks.
- CORE LEADERSHIP & ENTERPRISE SALES STRENGTHS
- Enterprise SaaS Sales (Marketing, Mobile, Analytics, CRM)
- Regional & Multi-Team Sales Leadership (AEs & BDR/Outbound)
- Executive-Level Deal Strategy & Complex Negotiations
- Go-To-Market & Pipeline Acceleration
- Forecasting Accuracy & Sales Operations Rigor
- Cross-Functional Leadership (Marketing, CS, RevOps)
- C-Level Relationship Development & Value Selling
- Talent Development, Coaching & Succession Planning
- Startup & Hypergrowth Environments
- Digital, Mobile & Martech Trends