Anne-Sophie Deparis

Monitoring Sales & marketing planning in overseas, driving profitability growth

• Sales steering in USA, Canada, Mexico, Latin-America, China, South Africa, Australia, Japan, Taiwan and Hong-Kong
• Common sales projects with US corporate customers
• Responsible for marketing budget in this region (off- and online marketing)
• Managing product management complexity for Vans in Overseas
• Deputy for the overseas vize president area over 6 months

Negotiation with European Mercedes-Benz retailers on margins and monitoring brand appearance at retail and digitalization

• Implementation of a retail business development program based on yearly retail investments in Van business for a sustainable performance
• Drive the interfaces Headquarters / Wholesale / Retail (over 2000 retailers in Europe) on margin negotiation and the transformation of the points of sales such as electrification and digitalization of the business

Responsible for Sales programs of service and parts worldwide, setting up a

competition monitoring

• Marketing of parts across european countries
• Optimization of profits as well as the after-sales customer experience
• Creating a strategic use of market data into a trend modelling system

Responsible for implementing the service and parts strategy in the markets to support sales and profitability targets

• Market growth responsibility in whole Europe driving sales penetration & retention
• Marketing plan implementation in Japan and Australia to sustain profitability and customer loyalty
• Transformation of target operative models of wholesale entities in Europe