Anne Timm

• Set strategic direction as informed by customer or brand insights to champion growth for clients and firm
• Develop actionable, dynamic marketing, customer experience or brand strategies and implement in alignment with business objectives; manage execution across traditional
  and digital paid, owned and earned channels or applications
• Conduct and oversee all research including qualitative and quantitative consumer, market, and competitive research, user testing, data mining, data manipulation, statistical analysis, media monitoring and desk research
• Lead analytics practice including development of centralized data warehouse, unified measurement approach and agile project
  management process
• Design custom measurement models and performance plans using predictive, statistical or financial modeling and varied attribution approaches
• Collaborate cross-functionally to lead plans to success through effective partnerships with creative, client services, media buying, digital marketing, PR, and the executive team
• Drive business development through proposal writing, RFP responses and dynamic pitching
• Lead Bravo’s technology transformation through regular investment recommendations and supporting the implementation of technical solutions

Client Achievements:
● Maintaining a proposal / pitch win ratio of well over 50%
● Rebranded home builder and redesigned the homebuyer experience to break out of category, compete as a consumer brand and drive year over year traffic and sales increases
● Reintroduced the PA Children’s Health Insurance Program through qualitative creative testing and new creative concept
● Designed the the ESG strategy and sustainability framework (SASB, GRI, UN SDG) and interactive dashboard for Hershey Entertainment & Resorts
● Developed, launched, and manage research, consumer insights, brand and campaign concepts and analytics for Pennsylvania’s health insurance marketplace, Pennie, beating enrollment targets
● Realized average of +92% year over year enrollment increase for largest education client through qualitative research program and audience-centric, ecommerce strategy
● Developed and grew digital fundraising program for UK charity, driving YOY growth through unified data collection, advanced segmentation and user testing
● Secured approval for 20% staff increase for financial services client from corporate benchmarking research and strategy

● Supported customer acquisition for healthcare system through build out of 30-county predictive customer database

Drove performance by leading a five-member research team and delivering high-profile projects to strict deadlines. Applied quantitative and qualitative research methodologies.

• Increased customer base 25% YOY to drive growth in research and strategy-based revenue
• Helped secure firm’s first international client, netting $1.5M in revenue, through global research and strategic planning
• Drove 15% increase in YOY enrollment through proprietary data strategy and analytics solutions (education client)
• Grew account contributions and enrollments while slashing program costs by 42% (financial services program)
  

Formed and launched the firm's digital practice in tandem with internal practices and subject matter experts, leading to higher returns for clients based on customer-centric investments.

• Grew quarterly revenue by 200% Q3-4 (2016) through user-centric statistical analysis and forecasting (US charity)
• Created proprietary social network analysis product that leveraged network and graphing theory to visualize social media insights
• Bolstered brand and visibility of major banking client through communications and marketing benchmarking report