Annee Nimziki

Head of marketing for YONEX USA, reporting to President; I was responsible for marketing strategies and promotions for all sport verticals under YONEX USA brand - Tennis, badminton, golf, pickle ball and snowboarding

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Interfaced with Headquarters in Tokyo, JP for all GTM strategies for new sports, products, and releases
• Managed X-functional team including, scouts, promotions, sports leads, creative leads and administrative staff
• Multimillion dollar Contract negotiations – Budget planning and oversight
• GTM strategies for existing and new products and sports verticals
• Increase brand awareness, revenue and market share through new channel marketing, PR, promotions, partnerships and events.

Elevated client brands above the competition by devising bespoke differentiation and creative strategies based on market trends and consumer insights. Specialize in broadening market reputation and appealing to larger audiences within business-to-business (B2B), business-to-consumer (B2C), and technology landscapes. Optimize messages, social campaigns, and advertising strategies per target audience through market segmentation and unique selling proposition (USP) identifiers. Speak directly to consumers by building and refreshing brand identities, while shaping company vision, mission statements, and principles. Heighten brand awareness through content creation, press releases, and innovative marketing plans.

• Launched two new brands, and rebranded existing lines for Orbit, leader in irrigation solutions, from ground up. Developed personas, customer journey mapping as well as complete non-paid media marketing plan for 2021
• Designed new brand strategy, marketing strategy and executional direction.
• Rebranded The Dentist Supply Company in concert with Mering Carson / Volt Studios as business development manager; campaign selected for presentation at largest dental conference in 2019.
• Steered Global School Group toward achieving program growth in five-countries over five-years via digital transformation, social / email marketing, and public relations (PR).
• Enticed prospective partners, investors, and public by rolling out objectives.
• Empowered 20 volunteer marketing team, while supervising writers, designers, PR, and content developers. Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Regularly updated and edited content for client websites.

As first female partner, recruited to evolve brands for new and existing clientele by inventing cutting-edge brand strategies that formed bonds between consumers and companies in highly competitive markets.

• Introduced FRWD to new audiences by speaking at events and in front of panels and Board members as designated though leader
• Won new business by determining prospects, effectuating pitches, and executing marketing campaigns, reaching beyond digital scope
• Successfully positioned company to be acquired by Bain & Company Global as first female partner after raising FRWD to leader in creative advertising community
• Inspired and led 10-person team in expanding portfolio by four-clients in 12-months and originating award-winning campaigns

Recruited to revolutionize the “Completion by Design” program, expanding national footprint by structuring branding / communication strategies, tools, and materials for colleges that spoke to students at collegiate level

• Advanced instructors' storytelling capabilities by travelling country lecturing at colleges and before academic leaders
• Onboarded representatives from dozens of colleges by presenting lectures and breakout sessions
• Provided direction to wider Foundation team by conceptualizing branding strategy and marketing materials from scratch; infused press briefings, talking points, and program value statements with content-rich materials
• Gathered insights and requirements in tandem with Foundation leaders, college partners, and global consultants
• Reintroduced education program to mainstream target audience by designing “one voice” and “one brand” concept
• Boosted adoption of program principles from three community colleges to 200+ non-funded schools in 40-states within two-years
• Modernized resources and overhauled website, easing usability and access to public colleges, US collegiate leaders, and staff.

Recruited to serve as subject matter expert (SME) over creative thinking and brand development, optimizing customer journey map for 400M Windows 8 users

• Established performance and service goals and held associates accountable for individual performance.
• Centralized customer experience by forming consumer support vision and strategy complete with roadmap, while outlining model to predict and address user issues
• Constructed personas and roadmaps in support of Windows 8 and 9 product launches
• Strengthened growth of Windows users from 70% of computing population to +90%; aligned consumer support efforts on global scale by localizing, syndicating, and harmonizing processes
• Streamlined launch by devising support scenarios encompassing all web services; wrote 500 support scenarios for 12 support communities
• Synchronized multi-disciplined teams by hosting weekly sessions to share best practices, brainstorm ideas, and eliminate overlaps
• Forged relationships with product, service, and engineering teams.

Recruited to build the first global team to build monetization model for MSN.com homepage business.

• Negotiated terms of global business acquisitions to increase business base, solidify market presence and diversify offerings.
• Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
• Developed key operational initiatives to drive and maintain substantial business growth, 85M year over year for five straight years..
• Spearheaded matrix organizational plan with clear roles and responsibilities to enhance processes, maintain quality and enforce regulatory compliance.

Recruited to build first internal advertising team and create the IAB standards for ad products for internal and third party advertising.

• Managed teams in Sunnyvale and Los Angeles.
• Built yahoo! home page and entertainment business from ground up creating multi-million dollar revenue streams.