Anne Keese Wallace
Dallas
Summary
Strategic and creative thinker with experience in Marketing and Sales with domain expertise in several industries including Construction, Consumer Goods, Government, Manufacturing and Advertising. Proven track record of managing multiple projects and customer priorities while building relationships with C-suites and key influencers to enable to and drive both internal and customer success.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
CEC Facilities Group
04.2023 - Current
- Liason between sales, marketing and business teams to support goals and objectives for national sales growth from $300M to $400M
- Identified new company solutions and technologies that drive sales efficiency and/or revenue growth
- Leading the marketing component of RFP/RFQ responses and pre-qualification submittals
- Spearheaded digital marketing efforts including website redesign and social media strategy, driving significant growth in online traffic and conversions
- Created and managed company brand by overseeing the preparation of marketing copy, newsletters, graphics, videos, emails, and other collateral.
- Developed and executed marketing plans for trade shows and recruiting events to increase brand awareness.
- Planed and coordinated internal company events and partnership events
Marketing Manager
The Wallace Collection
12.2017 - 04.2023
- Interface effectively with design team members, contractors and vendors to discuss ideas, develop project plans and sales objectives
- Developed business system process workflow to include integrated client proposal, billings and supplier purchase order functions.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Increased website visibility through development and implementation of SEO strategies.
- Developed pricing for products using COGS and built the marketing budget
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Coordinated with design and media teams to develop high-quality creative assets
- Developed and maintained client relationships by providing creative design solutions, delivering proposals and implementing engagement strategies
- Spearheaded High Point, NC and Atlanta, GA international home furnishings trade shows & oversaw product buying activities
Marketing Project Manager
Vitamin X Creative
03.2017 - 12.2017
- Coordinated multifaceted marketing campaigns and projects across multiple media platforms
- Developed insights & reports using market trends and competitor data and analytics to optimize digital campaigns and make strategic branding decisions
- Planned and created content for email marketing campaigns, digital advertisements and websites
- Coordinated the planning and execution of special events, sales meetings and trade show exhibits.
- Generated and communicated project timelines and budgets to track progress and improve workflow
Brand Marketing Intern
Newell Brands
05.2016 - 08.2016
- Supported Rubbermaid Consumer brand development division
- Worked cross functionally with R&D project engineers and product design team to ensure key milestones were met for an on time prototype delivery
- Utilized market research to develop market & branding plans for FreshWorks freezer line
- Created competitive analyses used in design briefs and R&D competitive testing
- Formulated price ladders to determine pricing strategies and recommendations for new product development
- Developed a presentation for senior management highlighting opportunities, risks, and market entry strategy for an upcoming product launch
International Business Intern
Georgia Department of Economic Development
06.2015 - 08.2015
- Supported the International Trade division by planning international trade missions and identifying companies for export opportunities
- Promoted Georgia in strategic international markets to attract new business to the state
- Helped existing Georgia businesses enter or expand their international markets by providing market research, identifying international buyers, and organizing trade events
- Coordinated a trade delegation from Singapore and facilitated meetings between the delegation and
top Georgia exporters - Analyzed country-specific, industry-specific and worldwide statistics of the international flow of
Education
Bachelor of Business Administration -
University of Georgia
Athens12.2016
Universitat Autónoma De Barcelona
Barcelona, Spain06.2015
University of New Orleans
08.2014
Skills
- Adobe Suite
- PandaDoc
- Ivy Business Management
- MailChimp
- Crazy Egg analytics
- Hubspot
- Sales Force
- Wordpress
- Microsoft Suite
- VM Ware
- GTIS
- Nielson
Affiliations
- Dallas Regional Chamber of Commerce
- Women in Mission Critical Operations
Timeline
Marketing Coordinator
CEC Facilities Group
04.2023 - Current
Marketing Manager
The Wallace Collection
12.2017 - 04.2023
Marketing Project Manager
Vitamin X Creative
03.2017 - 12.2017
Brand Marketing Intern
Newell Brands
05.2016 - 08.2016
International Business Intern
Georgia Department of Economic Development
06.2015 - 08.2015
Bachelor of Business Administration -
University of Georgia
Universitat Autónoma De Barcelona
University of New Orleans
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