Anneli Fierro
Austin,TX
Summary
Results-driven digital marketing professional with expertise in strategic marketing, e-commerce management, and website optimization. Develops and executes multi-channel campaigns to enhance brand visibility and engagement. Manages e-commerce platforms, optimizes user experiences, and leverages analytics for informed decision-making. Coordinates cross-functional teams and implements SEO strategies to improve website performance and meet market demands.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Director of Digital Growth & Innovation
Fraser Marketing Company
Richardson, Texas
10.2024 - 12.2025
- Developed and executed digital marketing campaigns that increased customer engagement, website traffic, and lead generation.
- Created digital marketing strategies that strengthened online brand presence.
- Managed the design and development of websites, social media accounts, and other digital platforms.
- Collaborated with cross-functional teams to align digital initiatives with business goals.
- Oversaw email marketing campaigns that enhanced customer engagement and retention.
- Implemented SEO best practices to improve organic search rankings.
- Developed a comprehensive SEO strategy that improved organic search results significantly over time.
- Analyzed website performance data to inform future marketing decisions.
- Analyzed website analytics data to identify opportunities for improvement and optimization of user experience.
- Identified new technologies and trends in digital marketing space that could be used to improve existing strategies.
- Researched competitors' online presence in order to create effective strategies that differentiate from them.
- Coordinated content creation for websites and promotional materials.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Interviewed and hired talented individuals to add value to marketing team.
- Evaluated website performance using analytics tools such as Google Analytics.
- Provided leadership in the planning and execution of e-commerce projects such as product launches or promotions.
- Used traditional and digital marketing strategies to sell and products.
Marketing Specialist
Fraser Marketing Company
Richardson, Texas
10.2022 - 10.2024
- Created engaging content for social media platforms, increasing brand visibility and audience engagement.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Managed email marketing initiatives, ensuring timely communication with clients.
- Developed and implemented targeted marketing campaigns, addressing diverse client needs and driving customer engagement.
- Developed marketing strategies for existing products, services and new product launches.
- Collaborated with design teams to produce promotional materials and advertisements.
- Created and coordinated blog content, supporting larger marketing strategy.
- Conducted market research to identify trends and consumer preferences, informing strategic marketing decisions.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
- Built relationships with clients to understand their marketing goals and objectives.
- Produced graphics that effectively communicated key market findings. to share market research insights.
Sales Associate
Knockout Austin
Austin, Te
03.2020 - 08.2022
- Greeted customers, delivering exceptional service to create welcoming atmosphere.
- Assisted customers in membership selection, offering tailored recommendations to enhance satisfaction.
- Educated customers about product features and benefits, enhancing their experience.
- Processed transactions accurately with point-of-sale systems, ensuring efficient checkout experiences.
- Professionally handled customer complaints.
- Conducted inventory checks to ensure stock availability and minimize discrepancies.
- Maintained cleanliness of store environment, including floors, windows, and displays.
- Conducted training sessions for new team members on sales techniques and customer service protocols. in sales associate duties and customer service.
Skills
- Digital marketing strategy
- SEO optimization
- Data analysis
- Content creation
- E-commerce management
- Brand development
- Market research
- Customer engagement
- Team collaboration
- Project coordination
- Creative thinking
- Leadership skills
- Effective communication
- Digital strategy development
- Search engine optimization
- Web analytics
- Launch new products
- Google analytics
- Social media marketing
- Product development
Certification
Digital Marketing & E-Commerce Certificate
Google — 2025
Google — 2025
Timeline
Director of Digital Growth & Innovation
Fraser Marketing Company
10.2024 - 12.2025
Marketing Specialist
Fraser Marketing Company
10.2022 - 10.2024
Sales Associate
Knockout Austin
03.2020 - 08.2022