Annelise Johnson

• Lead cross-functional operations, implementing company-wide processes that improve efficiency, consistency, and communication
• Oversee sales coordination, customer experience, and marketing, including campaign design, social media, and client communication
• Manage HR functions—recruiting, onboarding, benefits, compliance—and champion employee culture through events and engagement initiatives
• Coordinate internal operations including AR, leadership support, and administrative systems to streamline daily workflow

• Coordinated and execute several large-scale events of over 5,000 attendees
• Promoted the village utilizing several different marketing facets
• Managed vendor relationships to ensure service quality and event success
• Managed all social media, graphic design, and content
• Maintained a retail Welcome Center
• Acted as coordinator for chamber of commerce

• Managed day to day and long-term strategic activities within the business
• Acted as a liaison between departments
• Managed SaaS database information
• Shaped the organization and culture by establishing best practices and focus on continuous improvement

Accomplishments: Singlehandedly developed a customer care department

• Coordinated and executed logistics for events throughout Wisconsin, totaling over 150 events per year for successful lead generation
• Hired, trained, and managed a staff of 20+ full-time and part-time employees.
• Managed retail presence including two showrooms
• Maintained detailed budget for events and conferences providing quarterly analysis, review and optimization

Accomplishments: 20% growth year over year in leads and sales

• Gained potential customer interest at events
• Managed customer inquiries and provided product information.
• Trained staff on sales techniques and product features.
• Maximized sales with excellent customer service levels

Accomplishments: Number one lead setter consecutively for 3 years in a row

• Aided in execution of game day promotions
• Maintained and service season ticket accounts acquired through the season
• Actively prospected both new and old-season and group sales leads

Accomplishments: Designed only hockey-focused tour of Bradley Center

• Traveled to major markets and events to promote Convention and Visitors Bureau
• Acted as a brand ambassador for Convention and Visitors Bureau
• Managed membership and access to newsletter

• Coordinated volunteers and logistics for the Day of Event.
• Utilized Raisers Edge to help reach fundraising goals.
• Promoted the event through media contacts, PSAs, news releases, and email blasts.
• Promoted event through media contacts, PSAs, news releases, and email blasts