Ann Elizabeth Holley
NEW YORK
Overview
12
12
years of professional experience
Work History
Director, Strategic Initiatives
Sam Edelman
05.2023 - Current
- Drives execution of strategic plans by providing appropriate category, consumer, and competitive insights and analysis
- Researches consumer markets, monitors the latest market trends, and identifies potential areas to offer coherent, brand appropriate, saleable product lines across all categories to grow market share and increase profitability.
- Monitors, analyzes, and reports on consumer reaction and performance of product. Communicates results to division.
- Develops strategies and manages collaborative process between Wholesale, Retail, eCommerce, Design, Merchandising and Integrated Planning teams to ensure that assortments ensure product aligns with customer's expectations and builds the credibility of the brand.
- Maintains quality control of prohect statuses through reviews with key stakeholders ensure execution of brand-approved intent and profitability.
Brand Manager, Product Testing and Strategy
Sam Edelman
04.2023 - 04.2024
- Spearheaded initial launch of NuOrder, a global virtual showroom and B2B e-commerce program, and trained necessary teams to utilize tool in preparation for our first virtual market Introduced and utilized digital testing platforms, First Insight and Bazaar Voice, to conduct consumer research, and delivered compelling datainformed presentations for senior management
- Analyze market trends and identify opportunities to grow market share and increase profitability through speed to market program
- Work with product and brand stakeholders to prioritize upcoming tests, ensure seamless execution of tests, and monitor sales results
- Manage testing process with cross-functional team to ensure wholesale and retail assortments include tested product that aligns with market trends and consumer expectations Seasonal international travel with design and merchandising team to gain insight to upcoming fashion trends and further product development
Account Director
Sam Edelman
02.2019 - Current
- Analyzed weekly, monthly & quarterly businesses to help drive volume and sales (turn, gross margin %, inventory levels, profitability to plan etc.)
- Managed $25M+ annual cost receipts across multiple e-commerce accounts, including Zappos, Shopbop, 6PM, Neiman Marcus, and Saks Fifth Avenue
Associate Account Executive
Sam Edelman
08.2013 - 08.2017
Sales Intern
Sam Edelman
05.2013 - 08.2013
Education
Bachelor of Science - General Business
The University Of Alabama
Tuscaloosa, AL2013
Skills
- BI Analyzer, SAP/Fiori, Connect, Microsoft Excel, Unify, Power BI, Zapporo, Amazon Vendor Central, IBP, Canva, NuOrder
Timeline
Director, Strategic Initiatives
Sam Edelman
05.2023 - Current
Brand Manager, Product Testing and Strategy
Sam Edelman
04.2023 - 04.2024
Account Director
Sam Edelman
02.2019 - Current
Associate Account Executive
Sam Edelman
08.2013 - 08.2017
Sales Intern
Sam Edelman
05.2013 - 08.2013
Bachelor of Science - General Business
The University Of Alabama
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