Annette Dominguez
Albuquerque,NM
Summary
Results-driven Integrated Marketing Consultant with 17+ years of experience in sales and marketing, specializing in creating impactful campaigns that drive revenue, enhance client satisfaction, and foster customer loyalty. Skilled in developing research-driven strategies that define customer personas, map journeys, and address digital touchpoint gaps.
Proficient in leveraging tools like Salesforce, SEMRush, Buzzboard, AdMall, and Google Analytics to deliver innovative, data-driven solutions that boost brand visibility and profitability. Recognized for collaborative problem-solving, mentorship, and building strategic partnerships that empower local businesses.
A trusted partner to clients and teams, committed to bridging the gap between marketing and sales and achieving transformative, measurable outcomes.
Overview
17
17
years of professional experience
Work History
Strategic Marketing Consultant
Atomic Creative @ KRQE Media Group
Albuquerque, NM
07.2023 - Current
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Advised clients on brand positioning and messaging to differentiate from competitors.
- Created compelling content for various platforms to enhance brand awareness and loyalty.
- Completed analytical research and prepared reports to strengthen marketing and sales strategies.
- Developed partnerships with influencers and industry leaders to expand brand reach.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Conducted research to determine ideal markets for products and services.
- Utilized analytics tools to track campaign performance and identify areas for improvement.
- Provided training and support to clients on marketing best practices and tools.
- Managed social media campaigns, optimizing content for engagement and conversion rates.
- Collaborated with other departments to coordinate strategic marketing activities.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Analyzed campaign performance data to adjust strategies for maximum ROI.
- Analyzed customer data to identify trends in consumer behavior.
Director of Growth
Authentic Web Solutions: Digital Marketing Agency
Albuquerque, NM
12.2022 - 07.2023
- Plan and implement digital strategies to grow revenue
- Identify, qualify, and develop new business prospect pipeline
- Build strong referral network to generate new business opportunities.
- Leverage market knowledge and study competitive landscape to drive revenue.
- Design custom proposals & presentations which included website design/development, social media, SEO, and digital marketing.
- Develop and present new ideas and conceptualize new approaches and solutions.
- Leverage market knowledge and study competitive landscape to drive revenue.
- Coordinate marketing events for showcasing product and service offerings.
- Assist in the launch and management of "sister company" NephDigital.
Digital Account Manager
Q1Media
Albuquerque, NM
01.2022 - 12.2022
- Worked closely with clients to determine appropriate marketing offerings and strategies for business needs.
- Developed digital marketing strategies based on corporate objectives and market trends.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Supervised creation of marketing materials and collateral.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Collected and analyzed market research data for use in forecasting.
- Conducted research to determine ideal markets for products and services.
- Coordinated marketing events for showcasing product and service offerings.
- Planned and facilitated meetings to share marketing plans and proposals.
Integrated Digital Specialist
Nexstar Media Group: KRQE/FoxNM/CW/My50TV
Albuquerque, NM
03.2016 - 01.2022
- Evaluated digital presence by product, service or brand to help define current digital strategies.
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Identified customer needs by asking questions and advising on best solutions.
- Prepared sales presentations or proposals to explain product specifications or applications.
- Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results.
- Educated and assisted TV account executives on digital solutions to increase overall station revenue
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Developed sales pipeline by cold-calling, canvassing and obtaining referrals.
- Attended various networking events to identify sales opportunities and build relationships.
- Remained up-to-date on emerging digital technology and trends to reinvigorate accounts.
- Studied and researched competitive landscape and emerging technologies to position brand in marketplace.
- Utilized CRM to collect, organize and manage sales data and customer information.
- Maintained updated knowledge of changing industry, standards and trends related to accounts.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
Marketing Consultant
DexYP
Albuquerque, NM
01.2008 - 05.2016
- Developed print & digital marketing campaigns to meet client needs.
- Negotiated pricing following company procedures to close sales with new advertisers.
- Presented engaging print/digital packages and advertising options to prospects.
- Managed and retained existing client accounts.
- Helped customers design and layout spec ads.
- Upsold advertising packages and options to customers by making outbound sales calls.
- Explained to clients how specific types of advertising helped promote customer products or services.
- Prospected and cold-called customers to develop new sales leads.
- Exceeded department expectations for productivity and accuracy levels.
- Used persuasive techniques to overcome objections and close new sales opportunities.
Education
Digital Marketing Certificate Program -
University of New Mexico
Albuquerque, NM2023
Liberal Arts And General Studies
University of New Mexico
Albuquerque, NM1998
Skills
- Strategy development
- Campaign development
- Analyzing data
- A and B testing
- SEO practices
- Mobile marketing
- Sales strategies
- Customer segmentation
- Competitive analysis
- Client consulting
- Brand messaging
- Campaign performance assessment
- Business planning
- Google analytics
- CRM software
- Targeted marketing
- Strategic planning
- Email campaigns
- Marketing analytics
- Sales presentations
- Sales performance
- ROI analysis
- Keyword research
- Competitor analysis
- Brand strategy
- Search engine optimization
- Online reputation management
- Video marketing
- Landing page design
- Strategic thinking
- Authenticity
- Self-awareness
- Growth mindset
- Accountability
- Influencing skills
- Visionary leadership
Affiliations
- Vice-Chair, Women in Business Program at Albuquerque Hispano Chamber of Commerce (Jan 2022 - present)
- Board Member, FemCity Albuquerque (Jan 2023-Present)
- Member, Women in Construction
- Member, National Association of Women Business Owners
- Member, Score
Timeline
Strategic Marketing Consultant
Atomic Creative @ KRQE Media Group
07.2023 - Current
Director of Growth
Authentic Web Solutions: Digital Marketing Agency
12.2022 - 07.2023
Digital Account Manager
Q1Media
01.2022 - 12.2022
Integrated Digital Specialist
Nexstar Media Group: KRQE/FoxNM/CW/My50TV
03.2016 - 01.2022
Marketing Consultant
DexYP
01.2008 - 05.2016
Digital Marketing Certificate Program -
University of New Mexico
Liberal Arts And General Studies
University of New Mexico
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