Summary
Overview
Work History
Education
Skills
Languages
Websites
Key Strengths
Core Competencies
Timeline
Generic

ANNETTE GARCIA

Aliso Viejo,CA

Summary

Product Manager with extensive experience in retail and commercial sectors, demonstrating a strong track record in product vision, sales, marketing, training, and management. Proven ability to communicate effectively with diverse stakeholders, including customers, vendors, and team members. Hands-on management style fosters growth and advancement within teams while successfully coordinating multiple projects simultaneously. Recognized for dependability, integrity, and a strong work ethic, consistently maintaining a positive and professional corporate image.

Overview

19
19
years of professional experience

Work History

SR. PLM PRINTABLES

Mitchell & Ness
Irvine, CA
01.2020 - Current
  • Spearheaded the launch of the Printables Department, responsible for producing domestic SMUS and Inline printables. Produced and managed over 6,500 designs/styles. Including the DTG Program.
  • Led a team of PLMs, Designers, and Developers to exceed quarterly and yearly goals.
  • Oversaw daily operations to ensure smooth workflow.
  • Responsible for overseeing multiple projects with event deadline deliverables.
  • Worked closely with sales teams and collaborated with designers when developing seasonal and ongoing product lines.
  • Led a team of designers, developers, and production team to exceed sales goals as well as profitable margins.
  • Increased sales from $3M to $35M.

SALES REP.

Eastbay Sales
Wausau, Wisconsin
02.2017 - 01.2018
  • Proven ability to build and maintain accounts and client relationships.
  • Drove revenue growth through proactive sales strategies.
  • Maintained an expense and sales budget.
  • Instrumental in problem-solving, suggesting alternatives to bookings/forecasts
  • Sales increased by 30% over the past six months.

PLM / Apparel & Accs.

ASICS America Corporation
Irvine, CA
07.2006 - 02.2017
  • Developed and created strategic "Go to Market" product and sales plans with internal and external teams.
  • Represented the company at events and trade shows.
  • Facilitated scrub inventory/planning meetings with the planning analyst to implement buys and appropriate inventory months on hand (MOH) levels.
  • Traveled extensively overseas and domestically to build a stronger factory relationship and team account base.
  • Identified underperforming categories with in-depth analysis as well as market data, targeting categories that exceeded both planned sales and gross margin.
  • Piloted implementation, directing software developers, factory, and fit specialist, mechanical designer, marketing, and launching the ASICS CUSTOM UNIFORM website.
  • Generated $250K in the first year in sales with a grassroots approach.
  • Managed a line generating $25 million in annual sales, including Apparel and Accessories. The line consisted of 4,000 SKUS, 500 styles, and an unlimited number of SMUS.
  • Conducted technical sales presentations to demonstrate the unique features of specialized merchandise and sell-in strategies to both sales teams and the team dealer accounts.
  • Worked closely with sales, planning/forecasting, and marketing teams to ensure the product is being accurately purchased and featured in collateral material/assets.

Education

AA - Business Administration

Fullerton College
Fullerton, California

Skills

  • Excel, Word, Outlook, Adobe Illustrator, SAP, Google, NetSuite, Basecamp, and Mondaycom

Languages

Fluent in Spanish

Key Strengths

  • Well-versed in all aspects of product briefing, design, development, production, selling, forecasting, buying, and merchandising apparel and accessories.
  • Strong supervisory leadership background, with the ability to train, mentor, and motivate staff.
  • Highly self-motivated and organized with good decision-making abilities.
  • Delivers quality customer service that generates significant repeat and referral business.
  • Adept at analyzing sales and market trends and projecting future needs.
  • Excels at marketing and promoting a company's complete line of products and services.

Core Competencies

Business Development | Interactive Presentations | Highly Self Motivated | Sales/Marketing | Team Trends | Strong Communication | Product Launches | Results Driven | Product Placement | Customer Relationship | Planning / Forecasting | Development/Production

Timeline

SR. PLM PRINTABLES

Mitchell & Ness
01.2020 - Current

SALES REP.

Eastbay Sales
02.2017 - 01.2018

PLM / Apparel & Accs.

ASICS America Corporation
07.2006 - 02.2017

AA - Business Administration

Fullerton College

Similar Profiles

CREATE PROFILE
ANNETTE GARCIA