Summary
Overview
Work History
Education
Skills
MILITARY SERVICE
KEY BOARD CONTRIBUTIONS
Timeline
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Annette M. Plishka

Annette M. Plishka

Georgetown,TX

Summary

Accomplished executive with over 25 years of experience driving strategic growth, operational excellence, and revenue generation for healthcare and medical technology companies. Proven expertise in guiding mergers and acquisitions, risk management, and aligning organizational goals with market opportunities. Recognized for building high-performance teams, fostering cross-functional collaboration, and delivering innovative solutions in competitive markets.

Overview

21
21
years of professional experience

Work History

Head of Sales - North America

GenePath Dx
Ann Arbor, Michigan
07.2025 - Current
  • Evaluated market trends to identify new business opportunities and client demands in North America.
  • Established a sales team in the United States to enhance market presence.

SVP Commercial Operations / SVP Sales & Marketing

Pathnostics
Irvine, CA
10.2023 - 06.2025
  • Delivered 37% year-over-year growth for a proprietary focus product.
  • Developed collaborative processes and joint goals for sales and marketing teams to drive unified revenue growth.
  • Scripted compensation plans with stretch goals aligned with company growth objectives.
  • Promoted to SVP Commercial Operations to integrate customer service, logistics, facilities, and technical partnerships into the commercial fold, removing silos and barriers to growth.

Principal Owner / Consultant

AP Medical, LLC
Denver, CO
06.2019 - 10.2023
  • Provided strategic guidance for medical device, diagnostics, and life sciences companies specializing in business development, commercialization, and scaling.
  • Supported mergers & acquisitions, health network development, and team building initiatives.

Business Development Executive

The Binding Site
San Diego, CA
09.2019 - 09.2022
  • Partnered with executive leadership to identify risks and growth opportunities.
  • Achieved an average of 22% growth rate for customers adopting demand generation initiatives.
  • Delivered over $750K in incremental revenues for flagship product lines.

Director of Sales

Singulex
Alameda, CA
06.2018 - 06.2019
  • Developed and implemented sales strategies for disruptive technology commercialization.

Vice President of Sales

HyperMed Imaging, Inc.
Memphis, TN
06.2017 - 06.2018
  • Presented development efforts and sales achievements directly to the Board of Directors.
  • Fostered collaborations with leading institutions such as Harvard, Yale, Georgetown, UCLA for research-based studies.
  • Architected US sales territories, pricing strategies, and market forecasts.

Director of Sales, Western United States

Alliqua Biomedical, Inc.
Eden Prairie, MN
05.2010 - 06.2017
  • Led Sales through organizational realignment during company acquisition.
  • Awarded "Area Sales Director of the Year" (2014, 2015) and "Regional Manager of the Year" (2011).

Interventional Radiology Modality Leader/Invasive Sales Specialist

GE Healthcare
Milwaukee, WI
01.2008 - 05.2010
  • Captured over $3.5M in revenues vs. a $3.3M goal in 2009.

Health Systems Executive

Biosite, Inc./Alere, Inc.
San Diego, CA
01.2005 - 01.2008
  • Spurred revenue growth of $5M+ while closing six IDN contracts.
  • Regional Director of Consulting Services (2003-2005)
  • Enhanced high-volume account closures through tailored presentations for C-Suite clients.

Education

Master of Science in Administration - International Marketing and Business Administration

Central Michigan University
Mount Pleasant, MI

Bachelor of Science - Nursing

Georgetown University
Washington, DC

Executive Education - Consumer Marketing Strategies

Northwestern University
Evanston, IL

Executive Education - Women On Boards

Harvard University
Cambridge, MA

Skills

  • Core competencies:
  • Strategic Planning & Execution
  • Board guidance / mergers and acquisitions
  • Business Development & Risk Management
  • Market Analysis, Forecasting & Research
  • Sales & Pricing Strategy Development
  • Budget preparation
  • Operational excellence
  • Cross-Functional Collaboration
  • Profit & Loss Accountability
  • Team Building & Leadership
  • Professional Development & Emotional Intelligence
  • Revenue generation
  • Recruiting and hiring
  • Cross-functional team coordination
  • Business development
  • Team collaboration
  • Growth planning
  • Operational leadership

MILITARY SERVICE

  • United States Air Force Nurse Corps 1987-1992
  • Honorable discharge at the rank of Captain
  • Awarded Company Grade Officer of the Quarter

KEY BOARD CONTRIBUTIONS

  • Expertise in strategic planning, risk management and experience in mergers & acquisitions.
  • Proven track record of driving revenue growth, fostering cross-functional collaboration, and aligning organizational goals.
  • Strong leadership in building high-performance teams and developing innovative strategies for competitive markets.

Timeline

Head of Sales - North America

GenePath Dx
07.2025 - Current

SVP Commercial Operations / SVP Sales & Marketing

Pathnostics
10.2023 - 06.2025

Business Development Executive

The Binding Site
09.2019 - 09.2022

Principal Owner / Consultant

AP Medical, LLC
06.2019 - 10.2023

Director of Sales

Singulex
06.2018 - 06.2019

Vice President of Sales

HyperMed Imaging, Inc.
06.2017 - 06.2018

Director of Sales, Western United States

Alliqua Biomedical, Inc.
05.2010 - 06.2017

Interventional Radiology Modality Leader/Invasive Sales Specialist

GE Healthcare
01.2008 - 05.2010

Health Systems Executive

Biosite, Inc./Alere, Inc.
01.2005 - 01.2008

Master of Science in Administration - International Marketing and Business Administration

Central Michigan University

Bachelor of Science - Nursing

Georgetown University

Executive Education - Consumer Marketing Strategies

Northwestern University

Executive Education - Women On Boards

Harvard University

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