Annette Ricafort
Hayward,CA
Summary
Detail-oriented merchandising professional aiming to leverage 20 years of developing effective visual displays to bring value to Visual Merchandiser role. Strong passion for utilizing consumer behavior expertise and knowledge of color theory to create captivating visual displays. Seasoned Store Manager specializing in management of retail locations. Polished professional skilled at training employees on exceptional customer service etiquette and sales techniques. Gifted in overseeing all facets of customer-facing and back-end operations.
Overview
14
14
years of professional experience
Work History
General Manager
A FORD TRUCKING COMPANY, INC
01.2011 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Collaborated with cross-functional teams to develop innovative solutions.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Store Manager
Max Rave
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Approved regular payroll submissions for employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
OPENING STORE MANGER/ TRAINER
BEAUTY 360
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Provided one-on-one mentoring to help individuals reach their full potential within the organization.
- Coached employees on best practices, providing constructive feedback to support their professional growth.
- Evaluated the effectiveness of training initiatives by tracking participant progress and gathering feedback for continuous improvement.
- Delivered dynamic presentations to facilitate learning and retention among diverse audiences.
- Conducted comprehensive needs assessments to identify gaps in knowledge and skills, informing future program development.
- Contributed to the retention of top talent by providing employees with the resources and support necessary to excel in their roles.
- Reduced costs associated with external trainers by developing an internal network of skilled facilitators who could lead programs as needed.
STORE MANGER/District Visual Merchandiser
Lane Bryant
- Established clear communication channels between stores within the district, enabling teams to share ideas, resources, and best practices effectively.
- Championed sustainability initiatives within the district, promoting eco-friendly practices such as recycling and energy conservation in store design elements.
- Assisted in the development of marketing campaigns by providing input on visual elements, such as photography styling and layout design.
- Enhanced store aesthetics by implementing visually appealing merchandise displays and layouts.
- Analyzed sales data to identify trends and adjust merchandising strategies accordingly, maximizing profitability.
- Transformed underperforming stores through comprehensive redesigns focused on enhancing customer flow patterns and maximizing selling opportunities.
- Spearheaded district-wide initiatives aimed at improving overall visual presentation through employee training programs and workshops.
- Collaborated with store managers to develop merchandising strategies for special events and promotions.
- Trained new visual merchandisers in company standards and best practices, fostering a consistent brand image across all locations.
- Developed comprehensive training materials to streamline the onboarding process for new hires, reducing the learning curve and accelerating productivity.
Education
Fashion Merchandising/Modeling
SF CITY COLLEGE
San Francisco, CASkills
- Customer Service
- Problem-Solving
- Customer Relations
- Multitasking and Organization
- Store operations
- Training and mentoring
- Team leadership and coaching
- Inventory Management
- Store Merchandising
- Cash Management
- Retail Inventory Management
- Shift Scheduling
- Employee Training
- Inventory Control
- Recruitment and hiring
- POS Systems
Timeline
General Manager
A FORD TRUCKING COMPANY, INC
01.2011 - Current
Store Manager
Max Rave
OPENING STORE MANGER/ TRAINER
BEAUTY 360
STORE MANGER/District Visual Merchandiser
Lane Bryant
Fashion Merchandising/Modeling
SF CITY COLLEGE
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