Annette Schonhoeft Consulting Services

• Evaluate client needs and expectations, establishing clear goals for each consulting engagement.
• Liaison with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Collaborate with cross-functional teams to successfully deliver comprehensive solutions for clients.
• Manage client relationships through regular check-ins and updates on project progress.
• Assist clients in navigating complex industry challenges with strategic recommendations.
• Identify areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
• Develop a comprehensive K12 strategy specifically tailored to company products, services, and goals within the K12 school market.
• Assist client in preparing bid goals, ensuring all USDA and State compliance and regulatory requirements are met.
• Offer bid strategy and assist in structuring bids to insure maximum competitiveness.
• Assist with key differentiators of offerings in the industry.
• Provide training for representatives on the school quoting process and effective relationship-building within the K12 market.
• Educate on K12 industry standards, procurement cycles, and best practices for successful bids
• Facilitate workshops and training sessions for client staff, enhancing their skills and knowledge in key areas.
• Direct market entry strategies for clients looking to expand into new territories, ensuring compliance and K12 alignment.
• Conduct regular reviews of operations and identified areas for improvement.
• Develop effective improvement plans in alignment with goals and specifications.
• Attend and assist in trade show booth plans on behalf of manufacturer.
• Assist manufacturers by creating K12 trade show presentations.

• Collaborated with companies team members to achieve targets, resulting in increased productivity and timely order fulfillment.
• Supported sales teams in K12 by coordinating between departments to ensure compliance with K12 foodservice regulations.
• Developed K12 strategy for EPI, Manufacturers, and sales team to increase K12 school business.
• Developed K12 training programs to enhance product knowledge, relationship development, and sales experience with child nutrition departments and the state and local education service centers.
• Created yearly calendar of trade shows, trainings, and set up strategy to build brand awareness.
• Consistently met deadlines by prioritizing tasks effectively and efficiently managing resources.
• Participated in continuous improvement initiatives aimed at enhancing K12 operational effectiveness within the organization.
• Contributed to a positive work culture by actively participating in team meetings and offering creative solutions to challenges faced in the workplace.
• Established strong manufacturer relationships as the K12 representative with cross-functional teams such as sales, engineering, marketing, ensuring seamless communication throughout the sales stages.
• Developed equipment and smallwares dealer strategies and programs to improve relationships between the leaders of each organization. Led quarterly meetings to review sales and performance and set goals for improvement.
• Coordinated with marketing department to develop K12 strategic plan for social media and website yearly goals.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

• Developed relationships with K12 customers to enhance sales experience and promote dealership brand
• Assisted in the development of promotional materials for advertising campaigns targeting specific demographics or geographic regions.
• Built relationships with equipment manufacturers and representatives to build bid strategies, develop sales initiative and to increase business for manufacturers and dealership.
• Negotiated win-win deals between dealership and customers, fostering long-term loyalty and trust.
• Utilized CRM systems to track client interactions, manage leads effectively and ensure a seamless sales process from initial inquiry through final purchase.
• Conducted thorough competitor analyses to consistently stay ahead of rival dealerships in terms of pricing, incentives, and marketing tactics employed.
• Participated in regional trade shows and events to promote brand awareness and attract new clientele.
• Collaborated with management on setting performance goals, regularly reviewing progress and adjusting strategies accordingly to achieve desired results.
• Boosted sales revenue by establishing strong relationships with clients and identifying their specific needs.
• Boosted sales by double digits in 3 years

• Software Sales for K12 Menu Planning program.
• Responsible for setting up new company sales strategies, processes, marketing, CRM, market strategies, and pricing strategies.
• Implemented systems and procedures to increase sales.
• Increased sales revenue by developing and implementing effective sales strategies.
• Responsible for increasing territory from 3 states to 26 states
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Negotiated contracts and quotes, with management companies, consultants, child nutrition teams, state departments, and manufacturer.
• Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
• Provided software training and demonstrations of software to key clientele.
• Boosted customer retention rates, establishing follow-up system and personalizing client interactions.
• Expanded market share by identifying and penetrating untapped markets.
• Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
• Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
• Built relationships with customers and community to establish long-term business growth.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Developed yearly calendar of trade shows, trainings, and set up strategy to build brand awareness.

• Increased student participation in meal programs through targeted marketing efforts and attractive presentation.
• Reversed a negative fund balance within one year and increased a profitable fund balance by 200%.
• Worked with commodity programs to increase fresh produce, new product availability and profit margins.
• Enhanced financial controls by implementing new point of sale and back of the house program.
• Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
• Organized special events promoting healthful eating habits among students, staff, and families in the district.
• Enhanced staff training programs to promote continuous learning and professional development.
• Managed food service, food production, sanitation and staff supervision.
• Promoted student and staff satisfaction by serving and merchandising meals.
• Managed staff schedules and maintained adequate coverage for all shifts.
• Partnered with local farms to incorporate fresh produce into menus, supporting community agriculture initiatives.
• Collaborated with school administrators to ensure compliance with federal and state nutrition guidelines.
• Established comprehensive safety protocols to minimize risk of foodborne illness incidents within the facilities.
• Used Nutri-Kids and Health-e Pro to prepare production sheets and maintain accurate records.
• Streamlined meal preparation processes to reduce waste and improve kitchen productivity.
• Worked with technology to increase awareness with a newly developed website, new logo, and a catering ordering system.
• Optimized budget allocation for the department by closely monitoring expenses and identifying cost-saving opportunities.
• Participated in Breakfast Program, Lunch Program. Added snack program and after school program to increase profits.
• Coordinated with child nutrition catering staff to deliver food services for special events and functions.

• Managed a 30,000 square foot facility for the City of Aransas Pass and VenuWorks
• Assisted in the stages of building the facility for Aransas Pass
• Responsible for all organizational facets of the facilities•
• Worked closely with the city officials and board members•
• Directed all aspects of personnel and managed more than 50 employees
• Designed and implemented websites•Implemented training, calendars, booking software, databases, contact lists and vendor lists
• Implemented catering service to include food,beverage and preparation
• Developed all contracts, leases and floor plans•Implemented marketing and budget strategies
• Directed installation of lighting, sound and video equipment
• Responsible for all purchases of food, equipment and janitorial supplies
• Improved operational efficiency by streamlining processes and implementing innovative strategies.
• Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
• Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
• Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
• Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
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School Specialist for Texas.

• Managed product sales for Austin, Corpus Christi, Houston, Victoria and South Texas
• Worked with our school team to develop new ideas to help become the strongest food brokerage company in Texas for schoolsales
• Responsible for organizing, ordering and setting up food shows. Worked with over 20 manufacturers for each show. Assisted in organization of distributor food shows for Labatt, Sysco, Ben E. Keith and School Shows
• Worked directly with event coordinators, hotel/motels, restaurants, universities, schools, military bases and hospitals
• Worked as the Labatt liaison in Austin, Corpus Christi, and Harlingen
• Responsible for sales meetings demonstrations for Labatt Food Service.
• Conducted meetings for implementation of new product kick offs.
• Worked directly with Stripes/Valero convenience stores to implement new products on a statewide level
• Maintained standing as leading broker salesperson for Tyson branded concepts
• Managed expenditures for food shows and personal sales budget
• Produced top truck load sales for Schwan's Foodservice commodity products within 2nd year in company
• Developed and implemented spreadsheets for manufacturer orders and food show organization

• Directed and managed all aspects of the food service department
• Maintained 1.5 million dollar budget
• Managed up to 60 employees (over all benefits, training, pay scales, hiring process, etc.)
• Coordinated events with administrators
• Achieved profitability in 2002 and sustained a fund balance of $170,000.00 in a district that had never maintained a fund balance and alleviated a $40,000.00 deficit
• Increased revenue by $100,000.00 per year
• Increased catering revenue by 250%
• Responsible for food purchases, menu and implementation, safety and sanitation
• Responsible for implementing all Federal and State regulations
• Installation of a software system in main office and four campus

• Responsible for Application processes for the Free & Reduced Program with Texas Department of Agriculture
• Responsible for purchasing and procurementResponsible for all aspects of managing employees
• Assisted with all Catering aspects of program
• Coordinated staff training requirements
• Responsible for equipment purchasing and maintenance
• Responsible for marketing products and menus
• Responsible for incentive programs with product sales and student participation
• Within 6 months received a promotion due to increased profitability
• Conducted regular equipment maintenance checks to maintain optimal kitchen performance standards and prevent downtime.