ANNETTY ROMERO
The Bronx,NY
Summary
Proactive professional with both management and hands-on experience across all aspects of customer-centric marketing. Champion of marketing programs to executive teams in larger organizations or small businesses supporting a wide variety of industries; including retail, publishing and building materials. Detail-focused, methodical problem solver, motivational team leader and dedicated employee with integrity, strong work ethic and great leadership skills. Over 20 years of experience building revenues, improving processes and driving business growth through periods of ranging market health and economic downturn.
Overview
18
18
years of professional experience
Work History
Small Business Consultant
Harmony Consulting Services
, NY
11.2014 - Current
- Advise small businesses at different stages of their business cycle, from go-to market plans for start-ups to re-branding, growth management and decision making
- Promote and bring in new revenue from both, traditional and non-traditional marketing strategies
- Social media marketing and brand management.
Marketing Analyst
Local Media Group, Inc
Middletown, NY
03.2009 - 10.2013
- Developed and managed a wide range of marketing collateral; including promotional materials, direct-mail pieces, and digital promotions from idea conception through proofing and coordination to ensure they were targeted, on time, and within budget
- Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
- Collaborated with web, multimedia, and art design staffs to create multimedia content that conforms to brand and company visual format
- Created market research studies, such as surveys and presented challenges/opportunities to the team
- Coordinated Social Media promotions from design to campaign results management.
CRM Database Marketing Manager
DRESSBARN INC
Suffern, NY
06.2007 - 01.2008
- Comprehensive database management, data hygiene merge/purge, data cleansing, testing, validation using queries, and customized reports
- Pre-campaign analysis and target audience selection utilizing various database marketing systems
- Developed profiles to create effective targeted marketing programs
- Successfully maintained and increased client base by designing and implementing strategic customer-retention projects
- ROI- Campaign management and analysis, including segmentation analysis, test result evaluation, cost to acquire analysis and lifetime value analysis.
CRM Database Marketing Analyst
BURBERRY USA
New York, NY
09.2006 - 06.2007
- Pre-campaign analysis and target audience selection utilizing various database marketing systems, including Unica and Business Objects
- Developed profiles to create effective targeted marketing programs
- Comprehensive database management, data hygiene merge/purge, data cleansing, testing, validation using queries, and customized reports
- Analyzed Multi-Channel, Cross-Shoppers and Benchmark reports in Business Objects to determine patterns and habits of current customers and identify appropriate segments for Marketing and E-Commerce programs
- Campaign management, including segmentation analysis, test result evaluation, cost to acquire analysis and lifetime value analysis.
Database Marketing Analyst
OTTAWAY MEDIA GROUP
Campbell Hall, NY
08.2005 - 09.2006
- Worked with CRM Systems vendors to ensure CRM initiatives adoption by end users and that systems were working at highest level of efficiency
- Trained Direct Marketers in database tools, updates and enhancements
- Provided technical support to end users in database systems and marketing campaigns segmentation.
Market Research Analyst
CEMEX
Santo Domingo
08.1996 - 02.2000
- Planned and led execution of Marketing Research campaign that provided strategic insights for marketing programs
- Researched and analyzed market trends by evaluating financial data, industry publications, government publications, current events, competitive information, and internal data
- Served as liaison between Marketing and Finance by integrating sales results and financial metrics into sales forecast reports
- Assisted in preparation of proposal for special contracts with government offices and other important commercial customers.
Education
B.S. - Marketing
APEC University
MBA - Business And Finance
INTEC University
Skills
- Business Analysis and Project Management
- Data Compiling, Trend Analysis
- SQL, UNICA, Marketworks, BO, SalesForce, Python
- Microsoft suite: Word, Excel, Access, PowerPoint
- Strong focus on Customer Service
- Independence and Initiative
- Customer Communication
- Sales and Marketing Support
- Executive-Level Presentations
- Adaptability and Flexibility
- Critical Thinking
Languages
Spanish
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Small Business Consultant
Harmony Consulting Services
11.2014 - Current
Marketing Analyst
Local Media Group, Inc
03.2009 - 10.2013
CRM Database Marketing Manager
DRESSBARN INC
06.2007 - 01.2008
CRM Database Marketing Analyst
BURBERRY USA
09.2006 - 06.2007
Database Marketing Analyst
OTTAWAY MEDIA GROUP
08.2005 - 09.2006
Market Research Analyst
CEMEX
08.1996 - 02.2000
B.S. - Marketing
APEC University
MBA - Business And Finance
INTEC University
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