ANNIE BUSCH
Spokane,WA
Summary
Dynamic executive with extensive experience at SAP Americas, driving revenue growth and strategic partnerships. Proven expertise in consultative sales techniques and cross-functional project management, achieving significant sales targets while fostering collaboration among teams. Adept at executive alignment and change management, cultivating high-performing environments that exceed organizational goals.
Overview
26
26
years of professional experience
Work History
Vice President, NA Channel Head
SAP Americas
03.2024 - Current
- Developed and executed strategic plans to support the indirect channel vision of the organization.
- Established performance standards for staff members in order to drive productivity levels up.
- Created effective communication strategies between management team members and employees at all levels of the organization.
- Advised senior executives on approaches for resolving complex issues impacting operations and sales execution.
- Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
North America, Senior Director Partner Management
SAP Americas
09.2019 - 01.2024
- Achieved revenue growth through effective management of indirect channels.
- Surpassed revenue, growth, and customer success benchmarks by instilling a results-oriented environment.
- Worked with top executives to define objectives for sustainable indirect revenue growth.
- Developed policies and procedures to ensure compliance with corporate standards.
- Monitored industry trends to identify opportunities for expansion and innovation.
- Partnered with staff to create professional development plans to support personal and business growth.
Regional Director- Partner Business Management
SAP
01.2016 - 09.2019
- Led a team of Partner Business Managers overseeing the top Tier-1 SI Resellers across the NA market,.
- Formulated and deployed a comprehensive strategy for demand generation through an indirect channel.
- Implemented industry-specific sales plays to enhance coordination between partner and SAP sales teams.
- Achieved quarterly revenue objectives by leveraging channel partner collaborations.
- Created and dispensed foundational training materials to advance competencies within internal and partner groups.
- Spearheaded implementation of an effective partner business strategy process.
- Evaluated potential partners for ecosystem integration.
Director Of Strategic Alliances
SAP
01.2013 - 01.2016
- Optimized alliance relationships across Tier I partners to deliver upon and exceed growth, revenue and market expansion objectives.
Partner Business Manager
SAP/ SAP Business Objects
06.2005 - 01.2013
- Managed and supported a network of partners focused on sales and implementation of SAP software including: sales, demand generation, training, technical support, partner on-boarding
Consultant
Deloitte Consulting
06.2004 - 06.2005
- Developed dynamic course materials, change control processes, and optimized knowledge acquisition in SAP Finance.
Field and Technical Training Manager
Mentor Graphics
05.1999 - 06.2004
- Engineered, crafted, and executed an international development program across sales, marketing, customer support and presales.
Education
Bachelor of Science - Organizational Communication
The University of Portland
Skills
- Executive Leadership
- Global Programs and Initiatives
- Effective Sales Execution
- Mergers and Acquisitions
- Hyperscaler Channel Development
- High Performance Teams
- Organizational Change Facilitation
- Channel Marketing/Demand Generation
Accomplishments
- Built a top talent organization responsible for North America channel partners and sales
- Successfully negotiated business terms resulting in a signed strategic partnerships
- Developed new lines of business for strategic partners to expand their offerings from on-premise software solutions to cloud-based infrastructures
- Consistently exceeded revenue targets
- Managed integration of channel organizations for newly acquired companies
- Developed and delivered global virtual and live training programs for a multi-national audience
Additional Information
CRN Women of the Channel - 2019, 2020,2021, 2022, 2023, 2024 Award Winner
Timeline
Vice President, NA Channel Head
SAP Americas
03.2024 - Current
North America, Senior Director Partner Management
SAP Americas
09.2019 - 01.2024
Regional Director- Partner Business Management
SAP
01.2016 - 09.2019
Director Of Strategic Alliances
SAP
01.2013 - 01.2016
Partner Business Manager
SAP/ SAP Business Objects
06.2005 - 01.2013
Consultant
Deloitte Consulting
06.2004 - 06.2005
Field and Technical Training Manager
Mentor Graphics
05.1999 - 06.2004
Bachelor of Science - Organizational Communication
The University of Portland
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