Annie E. Covell
Tyrone,GA
Summary
Confident professional with a variety of experience in sales, operations and leadership. A creative problem solver and effective communicator, with a talent for building relationships and an ability to think outside the box. I have an impeccable reputation and a proven track record of success resulting in business growth and improved ROI.
Overview
19
19
years of professional experience
Work History
Senior Vice President, Growth
Makoa Media
10.2023 - 12.2024
- Internal Facebook and Google ad campaign and content strategy, creation and implementation resulting in a 30% increase in leads
- Campaign optimization through split testing and data variations to ensure maximum profitability on multiple traffic channels
- Assisted clients with ad, offer, campaign creation and edits for email, native and social media marketing
- Directed technical support staff and managed their daily responsibilities and schedules
- Implemented various systems, CRM and sales strategies to ensure maximum growth and productivity
Sr. Business Development
A4D/NIB Direct
09.2021 - 05.2023
- Oversaw affiliate traffic and lead generation for the Mass Tort division of the business
- Forged strong relationships with clients, fostering loyalty and repeat/increased traffic via email, native, social media and calls resulting in over $1 million revenue growth in 1 year
- Worked closely with the legal department reviewing publisher submitted creatives to ensure all campaign materials were legal and compliant
- Campaign and offer optimization through creative split testing and data variations
Sales Manager
CW California
07.2019 - 01.2021
- Built and led a successful outside sales team of 10 by providing in depth product training, sales coaching and performance-based incentives
- Increased sales revenue by developing and implementing effective sales strategies while building strong relationships with key accounts
- Creation of digital and print marketing for multiple brands within the company portfolio
- Product education via special trainings, events and trade shows
Director Of Business Development & Sales
Quad2Media/Golden Lantern
12.2015 - 05.2018
- Constructed and managed a team of 6 sales people, various interns and entry level employees
- Development and approval of employee compensation, commissions and incentives
- Hiring, team building, orchestrated weekly meetings and training to ensure sales goals were met or exceeded
- Assisted clients with offer creation to ensure all campaigns were legally compliant and optimized to specific advertiser needs
- Acted as a liaison between the mailing department, IP acquisitions and sales departments to certify campaigns deployed on time, with the proper assets and on specified schedule
- Worked closely with developers to take our internal mailing/CRM software public
Director Of Sales & Marketing
SFR Products/Glam Alley
10.2012 - 11.2015
- Responsible for social media, blog and website content including product details, key words, video sales presentations, marketing emails, creative & visual direction
- Product sourcing via trade shows, research and referrals
- Oversaw customer service team, inventory and shipping departments to ensure maximum efficiency which resulted in higher profit margins and a decrease in product waste
- Spearheaded trade show participation to source new products, generate leads and networking opportunities
Marketing & Operations
Lisa Holt Design Group
11.2011 - 12.2012
- Social media management and content creation
- Ghost writer for interior design based blogs and articles on The Huffington Post and Napastyle Magazine
- Demographic research and extensive location scouting for hotels and restaurants
- Material sourcing and visuals for client projects
- Managed company Quickbooks, including invoicing and client & vendor billing
Online Marketing Director
Wines.com/Personal Wine
10.2009 - 01.2011
- Developed affiliate program and monthly wine club subscription service
- Online campaign creation and implementation including display, CPA, CPL and CPC email offers
- Publisher and advertiser acquisition
- Media buying, placement and account management
- Direct sales to wineries and wine merchants
Director Of Business Development (Contract)
Position Marketing Group
07.2009 - 08.2010
- Responsible for all outgoing display and email traffic on internally owned CPL, CPA and CPM offers
- Email/display creative, landing page and offer development
- Publisher, affiliate and network management
- Advertiser acquisition and lead sourcing
- New offer procurement and distribution
Marketing Director
Sunshine Media Group
01.2006 - 12.2008
- Elevated network traffic resulting in increased revenue and multifunctional relationships with clients
- Offer and product development on internally owned health assets and brands
- Responsible for all outgoing email traffic and distribution on internally owned offers
- Publisher, affiliate and network management
- Pixel placement and testing, backend system management
- Data, analytics and monthly reporting
- Quickbooks, company bank reconciliation, invoicing and publisher payments
Skills
- Training and mentoring
- Email marketing
- Problem-solving aptitude
- Project management
- Customer engagement
- Strong verbal communication
- Team leadership
- Negotiations
- Process implementation
- Digital marketing
Timeline
Senior Vice President, Growth
Makoa Media
10.2023 - 12.2024
Sr. Business Development
A4D/NIB Direct
09.2021 - 05.2023
Sales Manager
CW California
07.2019 - 01.2021
Director Of Business Development & Sales
Quad2Media/Golden Lantern
12.2015 - 05.2018
Director Of Sales & Marketing
SFR Products/Glam Alley
10.2012 - 11.2015
Marketing & Operations
Lisa Holt Design Group
11.2011 - 12.2012
Online Marketing Director
Wines.com/Personal Wine
10.2009 - 01.2011
Director Of Business Development (Contract)
Position Marketing Group
07.2009 - 08.2010
Marketing Director
Sunshine Media Group
01.2006 - 12.2008
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