Annie Fort
The Woodlands,TX
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Consistently demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. I am a digital native with my finger on the pulse of what is new, trending, and what is to come in the social media space.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Global Campaign Manager
Gymshark
07.2022 - Current
- Planning and executing ad campaigns through Google, YouTube, Facebook, Instagram, TikTok, Connected TV and OTT Video.
- Managed a $75,000 monthly ad budget, which is over $900,000 per year.
- Wrote copy for over 100 campaigns each month (i.e., subject lines, Google ad copy, Facebook ad copy, TikTok ad copy).
- Created monthly reports for 12 clients and over 40 different global campaigns.
- SEO support and implementation using Spy Fu and other professional tools.
- Managed and coordinated the delivery of assets between clients and internal teams.
- Other platforms utilized include Basis, Simplify, SimpleText, My Emma, and Spy Fu.
- Leveraged interpersonal relationships with local media outlets for campaign promotion.
Social Media Marketing Specialist
Wells Fargo
05.2018 - 07.2022
- Initiated all B2B and B2C communications to discuss marketing strategies with the clients.
- Created and carried out talent marketing and social media strategies for Wells Fargo.
- Increased social media package clientele from 1 to 9 in my first 90 days.
- Developed and managed ad campaigns through Google, YouTube, Facebook, Instagram, and LinkedIn.
- Identified KPIs and composed monthly reports through Google Data Studio and Hootsuite.
- Integrating CRMs like Salesforce and Pipedrive to ActiveCampaign.
- Coordinating the development of landing pages, sliders, and emails.
- Creating email drip-campaigns through ActiveCampaign.
Influencer and Talent Marketing Manager
National Football League (NFL)
06.2016 - 05.2018
- Managed and oversaw all company interactions with over 150 internal and external business partners.
- Directed a group of individuals developing next-generation social and mobile content, including content producers, graphic designers, and video production managers.
- Created promotional content and marketing campaigns for over 500 annual events in diverse industries.
- Managed email marketing campaigns and promotions to over 20.25 million subscribers (TM1).
- Produced marketing collateral with Adobe Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom).
- Scheduled posts for all social channels using Hootsuite & FB creator studio.
- Composed monthly analytics reports for the website and social media platforms.
- Consistently utilized monthly reports to predict trends and strategize for future campaigns.
Education
MBA - Business Administration
University of Utah
Salt Lake City, UT05.2024
Bachelor of Science - Healthcare Administration
Utah Valley University
Orem, UT12.2022
Skills
- Analytics and Reporting
- Adobe Creative Suite
- Social Media Content Writing
- Market Research
- Email Marketing
- SEO Optimization
- Strategic Planning
- Public Relations
- Digital Content Development
- Effective Organization
- Promotional Campaigns
Certification
- Certified in ERP and CRM Strategic Compliance Systems
- Certified in Digital Marketing
- Certified Social Media Intelligence Analyst
- Licensed Social Media Specialist
- Certified Microsoft Office Master Specialist Certified in Social Media Marketing
Timeline
Global Campaign Manager
Gymshark
07.2022 - Current
Social Media Marketing Specialist
Wells Fargo
05.2018 - 07.2022
Influencer and Talent Marketing Manager
National Football League (NFL)
06.2016 - 05.2018
MBA - Business Administration
University of Utah
Bachelor of Science - Healthcare Administration
Utah Valley University
- Certified in ERP and CRM Strategic Compliance Systems
- Certified in Digital Marketing
- Certified Social Media Intelligence Analyst
- Licensed Social Media Specialist
- Certified Microsoft Office Master Specialist Certified in Social Media Marketing
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