Annie Franken
Winchester,CA
Summary
Creative Social Media Manager with 7 years of experience and professional education in leading content and influencer strategy for DTC and B2B brands. Accustom to the ever-evolving social landscape, Annie is first to adapt to new trends, information, or branding changes to consistently exceed KPIs.
Overview
7
7
years of professional experience
Work History
Senior Social Media Manager, Strategy
Bill.com
02.2023 - Current
- Analyzed marketing plan and social media strategies to identify weaknesses, make recommendations for improvements, and lead social media strategy in line with business goals
- Lead content planning to curate a robust and engaging content calendar, in collaboration with Content Manager, agency partners, and cross-functional teams.
- Execute successful social media giveaways, partnering with communications and legal stakeholders to ensure compliance
Social Media Consultant, Principal
Solanas Creative
05.2020 - 02.2023
- Managed 5-8 clients simultaneously, including but not limited to content creation, social media strategy, and community management
- Strategized and executed social rebrand for Think Suncare, achieving 7K new followers, 110% increased reach, 45% increased comments, and overall improved visual brand.
- Created content for Dose & Co, published on @khloekardashian, reaching 125 million users
- Developed social media and creator strategies to drive growth, reporting monthly analytics to clients
Trade Marketing Specialist
Red Bull North America, Inc.
10.2019 - 05.2020
- Supported the first On-Premise Marketing workshop for key stakeholders, by developing educational content in support of a three-year national marketing plan
- Collaborated with agency partners to develop an augmented reality field training tool
- Designed execution guides to support the field team in a brand new department of the On-Premise (QSR)
Social Media Marketing Intern
Pixi Beauty
03.2019 - 06.2019
- Vetted 5,000+ macro and micro-influencers to the management platform, Tribe
- Launched GIPHY branded stickers on Instagram stories
- Verified campaign EMV of over 6000 accounts globally
- Sourced 20 top-tier influencers to collaborate on a quarter-long influencer marketing tour
Collegiate Marketing Representative
Red Bull North America, Inc.
08.2017 - 06.2019
- Strategically sampled 5,443 cans in line with national & local Market strategies to drive trial amongst Generation Z consumers
- Built strong relationships with students, faculty, and opinion leaders, as the first Collegiate Marketing Representative at FIDM
- Collaborated with Red Bull and FIDM stakeholders to execute a quarter-long initiative: FIDM Design Challenge by Red Bull
Social Media Coordinator
Tea N Rose
12.2016 - 10.2018
- Strategized, scheduled, and managed social content calendar to organically increase following by 150%, growing brand relevance and driving sales and client portfolio
- Transformed social media into the #1 source of new customers
- Produced all digital content, including social media graphics, short-form videos, e-commerce lookbooks, and product photography
Education
Bachelor of Arts - Social Media Marketing
Fashion Institute of Design And Merchandising
Los AngelesAssociate of Arts - Merchandise Product Development
Fashion Institute of Design And Merchandising
Los Angeles, CASkills
- Integrated Campaign Development
- Account Optimization
- Editorial Calendar Management
- Analytics Reporting and Optimization
- Copywriting
- Community Management
- Early Adopter of Trends
- Adobe Creative Suite
- Canva
- Sprout Social, Buffer, Later, Planoly, HeyOrca!
- Social Video Production, Direction, Execution, & Editing
- Conversational Spanish
Timeline
Senior Social Media Manager, Strategy
Bill.com
02.2023 - Current
Social Media Consultant, Principal
Solanas Creative
05.2020 - 02.2023
Trade Marketing Specialist
Red Bull North America, Inc.
10.2019 - 05.2020
Social Media Marketing Intern
Pixi Beauty
03.2019 - 06.2019
Collegiate Marketing Representative
Red Bull North America, Inc.
08.2017 - 06.2019
Social Media Coordinator
Tea N Rose
12.2016 - 10.2018
Bachelor of Arts - Social Media Marketing
Fashion Institute of Design And Merchandising
Associate of Arts - Merchandise Product Development
Fashion Institute of Design And Merchandising