Summary
Overview
Work History
Education
Skills
Timeline
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Annie Franken

Temecula,CA

Summary

Creative Social Media Manager with 7 years of experience and professional education in leading content and influencer strategy for DTC and B2B brands. Accustom to the ever-evolving social landscape, Annie is first to adapt to new trends, information, or branding changes to consistently exceed KPIs.

Overview

8
8
years of professional experience

Work History

Senior Social Media Manager, Strategy

Bill.com
02.2023 - Current
  • Spearhead the social media strategy aligned with overarching marketing goals and business objectives, resulting in a 69% increase in impressions and a 51% increase in followers.
  • Lead strategy and social rebrand following $2B acquisitions.
  • Launched a quarterly video series, 'Coffee with BILL,' outperforming other video content by 20%, while managing executive, customer, and cross-functional relationships.
  • Developed social media campaigns in line with greater marketing initiatives and go-to-market plans.
  • Managed social media crises, equipping customer support advocates to protect brand reputation.
  • Briefed creative teams and agencies to craft compelling, brand-aligned social assets.

Social Media Consultant, Principal

Solanas Creative
05.2020 - 02.2023
  • Managed 5-8 clients simultaneously, including but not limited to content creation, social media strategy, and community management
  • Strategized and executed social rebrand for Think Suncare, achieving 7K new followers, 110% increased reach, 45% increased comments, and overall improved visual brand.
  • Created content for Dose & Co, published on @khloekardashian, reaching 125 million users
  • Developed social media and creator strategies to drive growth, reporting monthly analytics to clients

Marketing Specialist

Red Bull North America, Inc.
10.2019 - 05.2020
  • Supported the first On-Premise Marketing workshop for key stakeholders, by developing educational content in support of a three-year national marketing plan
  • Collaborated with agency partners to develop an augmented reality field training tool
  • Designed execution guides to support the field team in a brand new department of the On-Premise (QSR)

Social Media Marketing Intern

Pixi Beauty
03.2019 - 06.2019
  • Vetted 5,000+ macro and micro-influencers to the management platform, Tribe
  • Launched GIPHY branded stickers on Instagram stories
  • Verified campaign EMV of over 6000 accounts globally
  • Sourced 20 top-tier influencers to collaborate on a quarter-long influencer marketing tour

Social Media Coordinator

Tea N Rose
12.2016 - 10.2018
  • Strategized, scheduled, and managed social content calendar to organically increase following by 150%, growing brand relevance and driving sales and client portfolio
  • Transformed social media into the #1 source of new customers
  • Produced all digital content, including social media graphics, short-form videos, e-commerce lookbooks, and product photography

Education

Bachelor of Arts - Social Media Marketing

Fashion Institute of Design And Merchandising
Los Angeles

Skills

  • Integrated campaign development
  • Social media strategy
  • Influencer marketing
  • Account optimization
  • Editorial calendar management
  • Analytics reporting
  • Copywriting
  • Community management
  • Trend adoption
  • Adobe Creative Suite
  • Canva design
  • Social media management tools
  • Conversational Spanish

Timeline

Senior Social Media Manager, Strategy

Bill.com
02.2023 - Current

Social Media Consultant, Principal

Solanas Creative
05.2020 - 02.2023

Marketing Specialist

Red Bull North America, Inc.
10.2019 - 05.2020

Social Media Marketing Intern

Pixi Beauty
03.2019 - 06.2019

Social Media Coordinator

Tea N Rose
12.2016 - 10.2018

Bachelor of Arts - Social Media Marketing

Fashion Institute of Design And Merchandising

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