Annie Huang
Pasadena,CA
Summary
Experienced Store Director with a proven track record of 15 years in optimizing sales by fostering client loyalty and cultivating relationships. Adept at building and retaining a loyal clientele by leveraging a deep understanding of luxury client behaviors and trends.
Overview
10
10
years of professional experience
Work History
Client Engagement Manager
Cartier
South Coast Plaza-Costa Mesa, CA
11.2021 - Current
- Supported growth of overall business to over $130M in volume through increasing client retention rate to 62% within year
- Supported the overall Client Engagement strategy through client insights and reporting, performance, and ROI analysis, collaborating cross-functionally with internal stakeholders, and maintaining the client database
- Supported key areas of Client Engagement including activation planning, performance analysis, and ROI reporting
- Delivered customer-centric analysis and insights to further understand the success of Client Engagement initiatives, recommending new areas of focus to drive loyalty and sales growth based on findings
- Partnered with key stakeholders to develop client insights that support overall network goals, including product launches, network development, and strategic projects
Luxury Store Director
The RealReal
West Hollywood, CA
02.2021 - 11.2021
- Managed a group of in-store Operations Specialist, Visual Merchandisers, and Facilities Team Members, while supporting the in- store Expert and Valuation team
- Assisted in development of the customer experience model and selling ceremony utilized across all 11 retail locations.
- Drove growth of new and existing customer and consignor relationships through fostered through community outreach and relationships
- Led high performing sales team that consistently ranked first in sales through effective team management, strategic planning, and target development plans for each individual sales associate
- Applied performance data to evaluate and improve operations, target current business conditions and forecast hiring needs.
- Developed and facilitated hands-on training programs for all newly hired store directors and client experience managers. Provided on going coaching and support in order to ensure their success in their roles.
Luxury Assistant General Manager
The RealReal Inc.
West Hollywood, CA
03.2019 - 11.2021
- Collaborated with the Head of Shop to ensure all business revenue goals are made - both supply and demand
- Recruited top level talent, fostering growth for staff to continue their development, and ensure staff is top level in terms of industry knowledge and trends to execute top level customer and consignor shopping experience
- Developed top-level weekly, monthly and quarterly strategies to drive in store business and consignor relationships
- Initiated action plans with individual Resale Sales Associates to ensure effective outreach strategies, consignor follow-up and appointment setting to make revenue goals
- Drove a 360 degree store experience by ensuring that the team is introducing customers to all TRR services and delivering on experience expectations
- Effectively drove omni-channel selling in store location through meeting SLA requirements for fulfillment
Store Director
Zara
Glendale, CA
10.2015 - 03.2019
- Directed a team of over a 100 sales associates and supervisors, offering guidance and coaching to enhance customer service and drive consistent sales performance.
- Acknowledged as the "Center of Excellence" for training newly hired leaders nationwide, delivering hands-on support to ensure effective onboarding and professional growth.
- Formulated and implemented sales strategies to meet store targets, boost revenue, and oversee expenses and inventory levels.
- Upheld a superior standard of visual merchandising by conducting regular store walk-throughs, ensuring a consistent brand image.
- Oversaw inventory levels, optimized replenishment processes, and minimized stock losses while maximizing sales opportunities.
Assistant Department Manager-Designer
Nordstrom
Arcadia, CA
10.2014 - 10.2015
- Managed a large team of sales associates and personal stylists, driving a total of $30 million in sales annually.
- Developed and implemented sales strategies to maximize revenue through training and coaching team on building effective client relationships and leveraging product knowledge.
- Ensure exceptional customer service standards were met and maintained a positive work environment, resulting in high employee retention rates
Education
Bachelor of Science - Apparel Merchandising And Management
California Polytechnic State University-Pomona
Pomona, CA06.2015
Timeline
Client Engagement Manager
Cartier
11.2021 - Current
Luxury Store Director
The RealReal
02.2021 - 11.2021
Luxury Assistant General Manager
The RealReal Inc.
03.2019 - 11.2021
Store Director
Zara
10.2015 - 03.2019
Assistant Department Manager-Designer
Nordstrom
10.2014 - 10.2015
Bachelor of Science - Apparel Merchandising And Management
California Polytechnic State University-Pomona