Annie Lee

Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

BUS 103 Marketing and Distribution 

• learn the fundamental principles of marketing
• explore the marketing mix and analyze how the elements work together to form effective marketing strategies
• how to build and manage strong brand identities and maintain long-term customer relationships through personalized communication strategies

BUS 010 Introduction to Business

• explores business goals and strategies, functional areas of business and their integration in policy and decision making
• know an overview of the field of business administration

STAT 008 Statistics for Business

• experience in utilizing tools such as Word and Excel to calculate statistics
• familiar with statistical terminology and language, including understanding the important role of variability and randomness in statistical analysis.

BUS 112 Consumer Behavior

• use consumer behavior insights to design persuasive communications, develop brand strategies, and influence purchasing behavior effectively
• study how attitudes, personality, and motivation shape consumer preferences and brand loyalty

BUS 114 Marketing in a Global Environment

• driving research that supports the strategic planning, execution, and management of sustainable business growth
• applied cultural, interpersonal, and analytical skills to engage effectively in global business contexts

BUS 115 Marketing Research

• examines both quantitative and qualitative research with analysis of the values and limitations of data
• covers types and sources of marketing information, the marketing research process, and techniques of data collection and analysis, and consumer and customer surveys and test marketing

BUS 118 Digital Marketing

• ability to use various theoretical lenses to analyze and evaluate the consequences of business decisions for a wide range of stakeholder
• understand the fast-paced and interactive landscape of Internet marketing, with a focus on strategic planning and tactical execution

Proficiency Skills in Microsoft Office

• Microsoft Word (academic writing, formatting, templates)
• Microsoft Excel (basic formulas, charts, data organization)
• Microsoft PowerPoint (presentation design, slide animations)

Proficiency Skills in Google Workforce

• Google Docs: academic writing, formatting, collaborative editing
• Google Sheets: data entry, basic formulas, charts
• Google Slides: presentation design, visual storytelling
• Google Forms: survey creation, response analysis

Proficiency Skills in Canva 

• Designed visually engaging presentations and slideshows for class projects using the templates and graphic tools
• Created infographics to visually communicate data and research findings in assignments
• Integrated the graphics into Google Slides and Microsoft PowerPoint for enhanced visual storytelling.