Shopify
ANNIE OLSON
Tampa,FL
Summary
Goal-oriented marketing and ecommerce expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Proficient in SEO, HTML, web design and editing with 4+ years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Expertise in managing content migration and performing SEO and metadata research known for increasing site uptime and cultivating quality metrics. Committed to providing optimal performance and attractive content. Diversely skilled in emerging rich media integration technologies. Adept at exploiting available technical assets and human talent to draw in visitors and attract advertisers.
Overview
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Ecommerce / Marketing / Customer Service /Asset Management Specialist
Dress The Population
Tampa, FL
08.2020 - 04.2021
- Orchestrate launch and product set up in Shopify Plus, Amazon Marketplace, Nuorder, and Verishop for 30 new products every month
- Track inventory and review retail trends with Shopify Plus and Excel spreadsheets in order to make timely and proactive business decisions
- Use content management system to analyze user engagement and website traffic metrics to help optimize online brand strategies and generate market share with increased revenue
- Manage content distribution to all online channels, including Brand partners and all social media platforms
- Recommend marketing and photography strategies at all stages, including conceptual planning, schedule management and final implementation
- Maintain customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
- Respond to website, email, and live online chat inquiries to maintain customer satisfaction, customer loyalty, and generate positive reviews
- Troubleshot and resolve online ordering issues and concerns to promote seamless ordering process for customers
Digital Merchandising Coordinator
Mast Global Digital, PINK Brand
New York City, NY
08.2018 - 08.2020
- Make recommendations for strategy of 5 product categories of the site, including: site product set-up, collection organization, upsells, special projects
- Analyze in-season business sales information and site metrics to recommend opportunities to increase sales & site conversion
- Recommend development of special shop concepts/ideas, page layouts, navigation, support category initiatives and strategies -
- Present weekly projects to team members based on competitive analysis observations
- Partner with 8 international cross functional teams to execute offer strategies, creative execution, & collection set up
- Lead trainer for our in house CMS system, partner with all brands to understand best practices for site functionality.
Leadership Disruptive Partner
Remodista
New York City, NY
05.2018 - 06.2020
- Support planning the Annual Women2Watch in Retail Disruption Award Ceremony & Innovation Lab
- Recruit and lead fashion-influencer volunteers to assist with facilitating round table discussions
- Subject matter expert and promoter for HALO (Help a Leader Out) leadership community platform
eCommerce Merchandising Assistant
Universal Music Group
New York City, NY
05.2018 - 08.2018
- Oversee replenishment buys & PO tracking for 250 artists' digital stores across 7 record labels and act as interim Buyer for all physical music
- Create & analyze daily reporting to understand inventory levels and provide reorder recommendations to the VP, International Operations Strategy
- Act as point person for Logistics and Customer Services teams for all inquiries on upcoming POs to be received
- Partner with CRM, Tech, UX, Creative, Product Development, and all Music Label Representatives to ensure successful artist product launches
Marketing and Analytics Intern
InVision
New York City, NY
04.2018 - 08.2018
- Audit and validate all tagging for website analytics data and partner with Data Science team to fix defects
- Project lead for data validation comparisons across multiple analytics platforms (i.e. Google Analytics, Amplitude, Red Shift)
- Built taxonomy playbook which creates consistent standards for data analytics tagging across all digital marketing site events
- Manage online customer sign-up form process and triage all technical issues to the appropriate teams
Amazon Prime Student Marketing Ambassador
Fuse, LLC
Stillwater, OK
08.2017 - 05.2018
- Develop and implement strategies to promote the Amazon brand name, products, and services
- Champion and represent the brand with a positive attitude through special marketing events
- Demonstrate public speaking and presentation skills by representing OK State in all campus leadership update meetings
- Recognized in April 2018 AP National Monthly Newsletter for holding a partnership event with high student engagement
Sales and Marketing Scholar Intern
Cintas
Tulsa, OK
05.2017 - 08.2017
- Partnered with the sales team to market and sell in a competitive B2B Facility services market
- Studied customer demographics and influenced inside and outside sales projects
- Integrated new customer contracts and invoices in SAP from Cintas acquisition of G&K
- Learned Lean Six Sigma methodology; identified process improvement opportunity to increase delivery speed of products to consumers
Education
01.2014 - 01.2018
International Programs: Capstone Strategic Management (Costa Rica; Winter 2018), Contemporary International Culture
Bachelor of Science - Marketing, International Studies
Outstanding Senior in Marketing International Business, Non-Resident Academic Achievement Scholarship, Deans Honor Roll
Involvement: International Pan-Hellenic Sorority (Philanthropy Chair
Alumnae Relations Chair 2014-2015), Center For Customer Interface Excellence Certificate Program, National Society of Collegiate Scholars, American Association of University Women, Association of Information Technology Professionals - undefined
01.2015 - 01.2016
Skills
Category growth
Marketing and advertising
Strategic content planning
SEO best practices
Content editing
Social Media administration
Google Analytics
Shopify Plus
Amazon Marketplace
Klaviyo
Yotpocom
Shopify Analytics
Content sourcing
Traffic monitoring
Partnership monitoring
Social media campaigns
Sales tracking
Campaign management
Adobe Creative Cloud
Copywriting expertise
Database Management
Customer demographics
Luxury apparel
Merchandising abilities
Product expertise
Knowledge of colors
Visual Merchandising
Relationship building
Skilled in wfx, nuorder
Sales expertise
Complaint resolution
Technical Support
Good listening skills
Administrative support
POS systems expert
Creative problem solving
Strategic sales knowledge
Retail materials management
Multi-line phone talent
Service standard compliance
Order fulfillment
CRM
Advertising expertise
Analytics and SEO
Product Marketing
Campaign development
Time management
Project Management
Schedule Management
Social media posts
Media relations
Media kit preparation
Copywriting
Computer proficiency
Data management
Computer skills
Teamwork
Marketing communications expertise
Brand messaging
Editing and review
Unique content creation
Marketing and advertising strategies
Articulate communications
Customer Service
Written Communication
Reading comprehension
MS Office
Detail-oriented
Compassion
Excellent work ethic
Planning and Coordination
Software
Timeline
Ecommerce / Marketing / Customer Service /Asset Management Specialist - Dress The Population
08.2020 - 04.2021
Digital Merchandising Coordinator - Mast Global Digital, PINK Brand
08.2018 - 08.2020
Leadership Disruptive Partner - Remodista
05.2018 - 06.2020
eCommerce Merchandising Assistant - Universal Music Group
05.2018 - 08.2018
Marketing and Analytics Intern - InVision
04.2018 - 08.2018
Amazon Prime Student Marketing Ambassador - Fuse, LLC
08.2017 - 05.2018
Sales and Marketing Scholar Intern - Cintas
05.2017 - 08.2017
Oklahoma State University - Alumnae Relations Chair 2014-2015), Center For Customer Interface Excellence
Certificate Program, National Society of Collegiate Scholars, American Association of University Women, Association of Information Technology Professionals,
01.2015 - 01.2016
- ,
01.2014 - 01.2018
- Bachelor of Science, Marketing, International Studies