Annie Rosack
Fountain,CO
Summary
Results-driven marketing professional with eight years of experience in developing and executing comprehensive marketing strategies for diverse industries. Proven track record in digital marketing, SEO, content creation, and campaign management. Adept at leveraging data-driven insights to optimize marketing efforts, increase brand awareness, and drive revenue growth. Committed to innovation and creativity in achieving marketing goals and advancing the company’s mission and values.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing and Programs Manager
U.S. Olympic & Paralympic Museum
Colorado Springs, CO
01.2024 - Current
- Develops and implements engaging programs, classes, workshops, and engagement opportunities targeting youth, adults, families, and groups, leveraging significant Olympic and Paralympic dates and celebrations.
- Assists with SEO and digital marketing strategy for the USOPM, ensuring optimal reach and impact.
- Leads the development of comprehensive marketing strategies for new and existing products, programming, and events.
- Ensures all program offerings utilize the museum's unique resources, adheres to quality standards, and contributes positively to the institution's financial well-being.
- Strives to surpass monthly and annual participation and revenue goals, aligning with the established budget and planning process.
- Oversees staffing, resource allocation, and logistics for successful program execution, including hiring, training, and managing seasonal and program-specific staff.
- Cultivates relationships and engagement with priority stakeholder groups to expand the museum's audience and impact.
- Identifies and nurtures partnership opportunities within the community to bolster the museum's mission and broaden its audience and influence.
- Collaborates with external relations colleagues to strategically promote programs, communicate their positive impact, and engages in community outreach and partnerships with local organizations.
Digital Marketing and Events Specialist
Better Business Bureau of Southern Colorado
Colorado Springs, CO
08.2022 - 12.2023
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Coordinated activities to manage and optimize demand generation and minimize forecast variability.
- Collaborated with marketing team on new ideas and directions to support events and customer communication projects.
- Helped sales and marketing meet business objectives through customer advocacy programs and initiatives.
- Researched vendors and locations, organized and purchased supplies for events, coordinated event setup and teardown and liaised between event staff and facilities staff.
- Inspected event facilities to verify conformance to stated requirements.
- Designed print and digital marketing materials for department events and services.
- Searched and negotiated suitable venues as per setup requirements and budget constraints.
Marketing and Communications Assistant
University of Colorado at Colorado Springs
Colorado Springs, CO
03.2019 - 05.2022
- Monitored website content through the campus web content management system and utilize Siteimprove reports to correct website problems (broken links, images, etc.)
- Developed college editorial calendars and social media campaigns.
- Produced marketing graphics that were attractive and high-quality using Adobe Creative Suite.
- Ensured compliance with design standards, logo usage, and Americans with Disabilities Act requirements.
- Developed and designed marketing materials (flyers, graphics, postcards, invitations, PowerPoints, posters, etc.) to support College of Business programs, events, and initiatives.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Utilize a diversity, equity, and inclusion framework when creating marketing materials, with particular attention to language and visual assets..
Marketing Assistant
Pikes Peak Community College Fitness Center
Colorado Springs, CO
08.2016 - 08.2019
- Developed and designed marketing materials (flyers, graphics, postcards, posters, etc.) to support Recreation and Wellness programs and events.
- Managed fitness campaign events.
- Coordinated with vendors to complete projects according to schedule and specifications.
- Created new images, marketing copy and graphics to support successful marketing efforts.
Education
Bachelor of Science - Marketing
University of Colorado Colorado Springs
Colorado SpringsSkills
- Adobe Creative Suite
- Adobe Analytics
- Google Analytics
- Social Media Management
- Salesforce
- Microsoft Office Suite
- Search Engine Optimization
- CRM Software
- HTML Optimization
- Wordpress Website Management
- Drupal Website Management
Certification
- Professional Training in Social Impact Strategies, National Institute for Social Impact - 2022
- LSS Yellow Belt, UCCS College of Business - 2022
- LSS White Belt, UCCS College of Business - 2021
Timeline
Marketing and Programs Manager
U.S. Olympic & Paralympic Museum
01.2024 - Current
Digital Marketing and Events Specialist
Better Business Bureau of Southern Colorado
08.2022 - 12.2023
Marketing and Communications Assistant
University of Colorado at Colorado Springs
03.2019 - 05.2022
Marketing Assistant
Pikes Peak Community College Fitness Center
08.2016 - 08.2019
Bachelor of Science - Marketing
University of Colorado Colorado Springs
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