Annie Shell
Dayton,OH
Summary
Seasoned education specialist with over 20 years of experience in the beauty industry, including leadership roles in education and training. Proven track record in curriculum development, team leadership, and fostering collaborative environments. Seeking to leverage extensive background and passion for professional beauty education.
Overview
15
15
years of professional experience
Work History
Teacher
Greene County Career Center
11.2023 - Current
- Designed and developed comprehensive cosmetology curriculum aligned with state standards and industry requirements.
- Delivered engaging lessons on hair styling, cutting, coloring, skin care, makeup application, and salon management.
- Stayed current with industry trends and technologies, incorporating updates into the curriculum.
- Assessed student progress and provided feedback to support growth and improvement.
- Performed administrative duties, including maintaining student records and managing salon equipment and facilities.
National Education Trainer
L'anza Healing Haircare
11.2021 - Current
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Evaluated the effectiveness of training initiatives by tracking participant progress and gathering feedback for continuous improvement.
- Executed curriculum services and applications for consistent, high-quality education delivery.
- Led in-salon activities to drive market share growth.
- Developed strategic education go-to-market strategies in collaboration with education and sales leadership.
- Served as the go-to Product Knowledge Expert for all products and services.
- Co-created innovative strategies for top salons and implemented creative approaches to reach hairdressers.
Director of Education
Tigi Linea
08.2015 - 07.2021
- Recruited, trained and mentored faculty and staff in best practices for instruction.
- Strengthened curriculum design by collaborating and implementing innovative teaching methodologies.
- Delivered training to Distributor Sales Teams, contributing to continuous progression.
- Engaged with new customer prospects and operational leadership to devise targeted training interventions.
- Identified and executed business-building initiatives to accomplish short and long-term goals.
- Established relationships with Sales, Talent, and Distribution teams, facilitating collaborative instruction.
- Conceptualized and structured new class formats, drawing from industry trends and advancements.
Small Business Owner
Gloss Salon
06.2009 - 05.2023
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Enhanced company reputation by consistently delivering exceptional service quality to customers.
- Recruited, hired, trained, and coached salon staff to ensure a skilled and motivated team.
- Implemented effective inventory management for salon supplies.
- Resolved client complaints with exceptional customer service and conflict resolution skills.
- Devised and executed marketing strategies to attract new customers and enhance salon visibility.
- Oversaw and facilitated education initiatives for continuous skill enhancement.
Education
Cosmetology License -
Creative Images Institute of Cosmetology
Dayton, OH10.2002
Skills
- Curriculum Development
- Instructional Design
- Team Leadership
- Project Management
- Communication & Presentation
- Digital Learning Platforms
- Strategic Planning
- Relationship Building
Timeline
Teacher
Greene County Career Center
11.2023 - Current
National Education Trainer
L'anza Healing Haircare
11.2021 - Current
Director of Education
Tigi Linea
08.2015 - 07.2021
Small Business Owner
Gloss Salon
06.2009 - 05.2023
Cosmetology License -
Creative Images Institute of Cosmetology
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