Andrea (Annie) Woods
Dallas
Summary
Experienced sales expert with a successful background in the on and off premise industry across Texas and the DFW metroplex. Demonstrated excellence as a top sales performer, adept trainer, and effective communicator. Thrives in achieving goals while maintaining brand integrity. Utilizes strong relationships and extensive brand knowledge to secure prime displays, menu placements, volume growth, POD’s, features, and brand events.
Overview
8
8
years of professional experience
Work History
Texas Market Manager
Calirosa Tequila
08.2021 - 03.2024
- Lead sales and communication efforts with the Southern Glazers Wine and Spirits team, consistently achieving sales goals and fostering growth for an early stage brand in the Texas market
- Cultivate and maintain strong relationships with both new and existing on/off premise accounts, driving brand visibility and product placement
- Develop and implement creative initiatives to ensure high ROI volume, including securing influential back bar/menu placements and innovative merchandising displays
- Strategically manage budgets to optimize resource utilization and drive sustainable growth
- Achieved a 70% growth in Spec's by securing our 5 SKU's
- Expand product placement and visibility through securing new distribution partnerships and menu placements with regional chain on and off premise accounts
Brown Forman Brand Champion
Greenhouse Agency
02.2020 - 06.2021
- Educator tasked with promoting brand advocacy amongst clients and trade for Jack Daniel’s and other Brown-Forman Family of Brands in the North Texas region, working to grow trade and consumer education and awareness
- Localized national programs working to extend and amplify the brand’s reach by maximizing trial and awareness in key accounts through the development and execution of various programs
- Connected with multiple external contacts; production teams, sponsorship partners, media partners, distributor, retailers, bartenders, wait staff, promotional agencies, and consumers
- Responsible for managing and integrating annual budget of over $50,000
- Planned and localized over 25 national programs resulting in 60+ POD’s and 130+ features in key accounts
- Collaborated with Brown-Forman Field Marketing Managers, Market Managers, and distributors on execution and education at consumer and trade events to achieve POD’s, features, menu placements, and volume in over 45 key accounts
On Premise Spirits Sales Representative
REPUBLIC NATIONAL DISTRIBUTING COMPANY
11.2017 - 02.2020
- Visited clients on site to give benefit-oriented sales presentations
- Consecutively exceeded monthly sales goals by 100% or more
- Interacted with problematic accounts, helping to build lasting rapport and boost revenue opportunities
- Received salesperson of the month for June 2019, after being awarded winner of an incentive trip and for achieving over 100% programmer goals for the past two programmers
- Designated trainer for new employees
- Planned and presented over 50 successful product launches and brand extensions
Training and Development Associate
Spreemo Health
01.2017 - 11.2017
- Responsible for training all new Customer Care Associates
- Assisted clients by scheduling their patients for their diagnostic exams by connecting them with high quality doctors and facilities to help meet their medical needs
- Created, implemented, and led training system for incoming employees
- Responsible for making sure all documents are UTD and trained all employees on new protocols and systems
Brand Ambassador
Mighty Swell Cocktail Company, LLC
05.2016 - 11.2017
- Sales representative for a new developing brand entering the alcohol industry
- Responsible for advertising and marketing, including generating ideas/ projects related to product success
- Built and sustained relationships with accounts carrying the brand, while focused on delivering excellent customer service
- Organized consumer samplings and events
Education
Bachelor of Science - Integrative Health
Arizona State University
Tempe, AZ12.2018
Skills
- Key Account Management
- New product launch
- Promotional sales events
- Account Management
- Territory Management
- Brand-building strategies
- Relationship Building
- Market intelligence
- Customer Service
- Promotional planning
- Account Servicing
- Account Acquisition
Timeline
Texas Market Manager
Calirosa Tequila
08.2021 - 03.2024
Brown Forman Brand Champion
Greenhouse Agency
02.2020 - 06.2021
On Premise Spirits Sales Representative
REPUBLIC NATIONAL DISTRIBUTING COMPANY
11.2017 - 02.2020
Training and Development Associate
Spreemo Health
01.2017 - 11.2017
Brand Ambassador
Mighty Swell Cocktail Company, LLC
05.2016 - 11.2017
Bachelor of Science - Integrative Health
Arizona State University
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