Annie Gimbel
Senior Communications Specialist
Arlington,Texas
Summary
Highly skilled leader with portfolio of success driving digital, on-air, and print reporting, production, and editing efforts for news stations. Skilled in leveraging acute attention to detail, rapid response, and sound editorial judgment to deliver within a 24/7 news cycle. Talented at managing tight deadlines and coordinating with teammates to capture, edit and produce work.
Work History
Digital Media Producer
CBS, NEWS, DALLAS
FORT WORTH, TX
04.2013 - Current
- Winner CBS 11 Stellar Award
- Uses unwavering news judgment, strong news writing/copy editing skills
- Works daily on multiple deadlines, shows clear communication with management, talent, producers, assignment desk
- Collaborated with team to develop audio and visual material meeting user needs and production goals.
- Ensures distribution platforms are engaged in breaking news
- Manages all station social media pages
- Exhibits thorough understanding of online audience habits
- Understands key web analytics, KPIs and how to apply them
- AP-style, Adobe CS, Microsoft Office Suite, iNews, Anvato, Wordpress, PRISM
- Self-starter, with proven ability to multitask, work independently
- Passionate, takes ownership of work, cares about helping others
Communications Coordinator
SAFEHAVEN OF TARRANT COUNTY
Fort Worth, TX
02.2012 - 04.2013
- Created and maintained desired image of agency
- Prepared hundreds of press releases and promotional materials including, but not limited to, television, radio, print, social media, newsletters, blogs, brochures, e-newsletters, inter-agency communications
- Scheduled public relations activities
- Wrote a grant that resulted in a $50K donation
- Communicated company promotions, products and services to clients to increase brand awareness and overall revenue.
- Managed sponsor benefits, including planning and managing fundraising events
- Designed all collateral including brochures, programs, sponsorship packages, buck slips, and logos for agency.
- Created content for company intranet and regularly posted documents, updates and clear communications pathways.
- Updated website and social media pages with well-coordinated communications aimed at conveying information
Reporter
NBC5 KXAS TELEVISION
Fort Worth, TX
01.2008 - 10.2011
- Initiated, developed, and produced “Around Town” reports for website, which gained sponsorship and generated revenue
- Produced, reported, shot, edited on-air lifestyle and news reports
- Developed original content that was instrumental in launch of NBC’s digital 5.2 channel
- Ensured online content was consistently up-to-the-minute, differentiated, impactful, relevant
- Gathered, edited, packaged, and published local news content including news, weather, and traffic for NBC local website
- Executed publishing workflows for video, images, and text
- Enforced editorial style guides, standards, practices
- Played integral role in re-launching nbcdfw.com
Editor
ENVY MAGAZINE
Houston, Austin, TX
01.2006 - 01.2008
- Administered budget; mentored/managed staff
- Led production scheduling and marketing strategies
- Served as Art Director for covers and wrote 6-page spread features to accompany covers
- Coordinated photographer and freelance writer assignments
- Conducted research, hired writers, photographers to launch new branches in Dallas, Austin, and San Antonio
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Pitched content strategies and managed asset acquisition.
- Developed and maintained pool of expert field sources.
- Selected and edited photos for use in diverse projects.
- Led and managed multiple projects from conceptual stage through to launch.
- Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Prepared, rewrote and edited pieces to improve readability and impact.
Reporter
PARK CITIES PEOPLE NEWSPAPERS
Dallas, TX
01.2003 - 01.2004
- Wrote assigned features on local businesses, health, food, and entertainment.
- Performed on deadline
- Established community relationships/sources
Associate Producer
NBC5 KXAS TELEVISION
Ft. Worth, TX
01.2001 - 01.2003
- Wrote copy for 4, 5, 6, and 10 p.m. news
- Coordinated live shots in booth with producers and directors
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Stepped in to handle additional tasks and duties during producer's absence.
- Pitched new ideas and arranged interviews and acquisition of footage for stories.
Education
Bachelor of Arts - Journalism
Skills
Copy Writing & Editing
Print and Digital Media
Strong graphic and visual sense
Social media
Accomplishments
- CBS 11 Stellar Award 2021
- Hallberg Foundation, Winker Scholarship Excellence
Journalism - National Foundation for Advancement in the Arts Writing Award
Timeline
Digital Media Producer - CBS, NEWS, DALLAS
04.2013 - Current
Communications Coordinator - SAFEHAVEN OF TARRANT COUNTY
02.2012 - 04.2013
Reporter - NBC5 KXAS TELEVISION
01.2008 - 10.2011
Editor - ENVY MAGAZINE
01.2006 - 01.2008
Reporter - PARK CITIES PEOPLE NEWSPAPERS
01.2003 - 01.2004
Associate Producer - NBC5 KXAS TELEVISION
01.2001 - 01.2003
University of North Texas - Bachelor of Arts, Journalism