Annika Reeves
Lubbock,TX
Summary
My primary objective is to support businesses and organizations through exceptional social media content creation and management of communication with their publics. I excel at this because I have worked in customer service since age 15. As an employee and a student, I experienced the importance of brand loyalty among customers during the pandemic, and I am committed to creating positive experiences online and in person.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Manager
Chimy's Cerveceria
01.2023 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as informative graphics, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed and reported social media and online marketing campaign results.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Promotional Representative/Bartender
Twin Peaks Restauraunts
12.2020 - 12.2022
- Provided product samples, coupons and informational brochures to increase brand reach.
- Identified potential marketing opportunities to increase brand awareness.
- Maintained knowledge of current promotions
- Collaborated with marketing team to create and implement promotional campaigns.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Served high customer volumes during special events, nights, and weekends.
- Followed alcohol awareness procedures for preventing excessive guest intoxication.
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Explained daily specials and beverage promotions to exceed daily sales goals.
Barista
Starbucks
01.2020 - 12.2020
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Controlled line and crowd with quick, efficient service.
- Cleaned counters, machines, utensils, and seating areas daily.
- Maintained regular and consistent attendance and punctuality.
- Listened carefully to customer requests and created personalized, delicious beverages, which improved sales.
- Elevated customer loyalty by using strong communication abilities to resolve customer problems.
- Won partner of the quarter for excellent communication with customers during the pandemic.
Education
Public Relations And Strategic Communication Mgmt.
Texas Tech University
Lubbock, TX06.2025
Skills
- Photography and Videography
- Content Creation
- Community Engagement
- Promotional Campaigns
- Networking and Relationship Building
- Strategic Planning
Certification
Arthur W. Page Certifications in PR Ethics.
Timeline
Social Media Manager
Chimy's Cerveceria
01.2023 - Current
Promotional Representative/Bartender
Twin Peaks Restauraunts
12.2020 - 12.2022
Barista
Starbucks
01.2020 - 12.2020
Public Relations And Strategic Communication Mgmt.
Texas Tech University
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