Annjelica Houston
Santa Monica,CA
Summary
Publicity professional with a robust background in managing publicity campaigns and enhancing brand visibility. Successfully led numerous high-profile projects, significantly increasing public engagement and media outreach. Demonstrated strong strategic planning and communication skills to drive team success and achieve organizational goals.
Overview
9
9
years of professional experience
Work History
Publicity Manager
Audible Treats
01.2022 - Current
- Directed publicity and branding strategies for renowned events and brands, including AFROPUNK, TikTok, Amazon, Rolling Loud, Sueños Music Festival, More In Music, Black Music Coalition and Baja Beach Music Festival.
- Collaborated with marketing teams to develop cohesive promotional plans that maximized exposure across multiple channels including influencers, broadcast, editorial, podcasts, Twitch streamers, TikTok and more.
- Lead artist campaigns for Icewear Vezzo, Rylo Rodriguez, Finesse2Tymes, and Erica Banks, among others, achieving increased visibility and engagement.
- Developed media relations and partnerships with diverse outlets, ensuring alignment with the unique goals of each client and fostering connections between audiences and brand stories.
- Spearheaded social media campaigns to complement traditional publicity efforts, driving engagement from targeted audiences online.
- Implemented crisis management strategies to mitigate potential negative publicity and protect client reputation when necessary.
- Maintained strong relationships with clients, providing regular updates on campaign progress and offering strategic advice for sustained media attention.
Director of Publicity
Trend PR & Branding
10.2017 - 01.2022
- Manage PR campaigns for independent/emerging artists
- Draft press releases, artist blurbs and pitches for campaigns
- Strategize roll-out of artist content
- Develop campaign plan to include relevant lifestyle and brand pitching in addition to music-related pitching, working with publications and brands such as Redbull, Soundfly, GIRL TALK HQ, Inked Magazine and more
- Contact brands and publications via email/phone, securing press with publications such as Billboard, NYLON, Elle Magazine, HipHopDX, EARMILK, High Snobiety, ALT Press, American Songwriter, Pop Matters, and more
- Pitch to television/radio stations and journalists in local markets to obtain press coverage for touring artists
- Extensive research related to artists' campaigns, scouting opportunities for exposure
- Create mood boards and worth with creative directors for artists brand image and social media aesthetic
- Lead influencer marketing campaigns
- Generate press reports to monitor progress at the end of each month
Publicist
Gramophone Media
10.2015 - 10.2017
- Managed PR campaigns for over 40 independent/emerging artists
- Conducted press outreach, securing coverage with notable media outlets including Billboard Magazine, Mass Appeal, Noisey, MILK, The Source, KCRW, and KROQ
- Marketed to potential clients and discovered new talent to represent
- Monitored press progress at the close of each week
- Wrote press releases
- Managed tour press for touring bands/artists, securing coverage in local media markets
- Managed press days at events including Coachella
Publicity Assistant
Darin Pfeiffer Consulting
12.2016 - 09.2017
- Assisted with high-profile red carpet events including premieres for feature films such as Come and Find Me, Landline, Birth of the Dragon and more
- Coordinated press and photography for red carpet premieres
- Check-in guests and press
Education
Associate of Arts - Media Communications
Santa Monica College
09.2014
Skills
- Media training
- Project management expertise
- Problem-solving abilities
- Creative Thinking
- Conflict Resolution
- Adaptability
- Crisis Management
- Market Research
- Brand Development
- Influencer outreach
- Analytics reporting
Timeline
Publicity Manager
Audible Treats
01.2022 - Current
Director of Publicity
Trend PR & Branding
10.2017 - 01.2022
Publicity Assistant
Darin Pfeiffer Consulting
12.2016 - 09.2017
Publicist
Gramophone Media
10.2015 - 10.2017
Associate of Arts - Media Communications
Santa Monica College
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