AnnMarie Giannino
Fayetteville,NY
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. Enthusiastic and eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of social platforms and shared experiences. Motivated to learn, grow communities with a mission behind them.
Overview
29
29
years of professional experience
Work History
Director of Community Programs
Lyfebulb
New York, NY
12.2015 - Current
- Conducts weekly meetings with multiple teams of helpers, ambassadors, and guides via online hosting platforms.
- Manage two microsites and their community teams.
- Recruit patients for workshops and events.
- Set up webinars and Ask Me Anything based on community needs.
- Developed and implemented program discounts so volunteers can access continuing education on such issues as self-care, crisis management, cyberbullying, autism, and political depolarization
- Oversaw staff development through in-depth trainings, workshops, seminars and other learning opportunities.
- Developed and created programs and monitored effectiveness against individual participant needs.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Engaged online audiences by placing strong focus on s support and responding to inquiries and comments timely and knowledgeably.
- Created videos and managed YouTube channel to strengthen company reputation.
- Planned and instituted social media marketing plan
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Social Media Manager
NAMI-NYC
New York, NY
01.2021 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Engaged online audiences by placing strong focus on support and responding to inquiries and comments timely and knowledgeably.
- Curated and segmented editorial content to increase engagement and channel growth.
- Analyzed and reported social media and online marketing campaign results.
- Planned and instituted social media marketing plan
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Founder
Stupid Dumb Breast Cancer
New York
09.2011 - Current
- Mission
- Parlaying a cancer diagnosis into an advocacy powerhouse, I give a voice to people impacted by cancer, multiple sclerosis, and mental health issues, and work to empower those communities through social networking, one-on-one support, speaking engagements, and grassroots fundraising
- Focused on outreach, mentorhip, training, and education, collaborates with a range of individuals and organizations to battle stigma and to strengthen the human value of online interaction for those who need it most
- Superpowers
- Experience
- Empathic, Experience-Based Advocacy → Level II crisis care manager, trained to provide remote support, assess suicide risk, make referrals, and schedule well-checks → Crisis mentor for online volunteers who experience stress as a result of recurring exposure to triggering conversations, disturbing ideas, www.stupiddumbbreastcancer.com and images, and problematic site users → Cancer mentor, guiding patients and families through diagnosis, treatment, and ongoing physical and mental health issues
Mental Health Mission
What Would You Miss?
Fayetteville, United States
10.2020 - Current
- Created organization's mission and vision statements to bring safe conversations
- Crisis trained
- Created and monitored promotional video and social content
- Delivered individualized counseling services to clients working through issues such as mental illness and substance abuse.
- Provided clients with recommendations to community resources.
- Worked with family members to develop support networks and multifaceted coping techniques focused on client needs.
- Spearheaded group counseling sessions to help individuals deal with mental health challenges
- Implemented stories and anecdotes into speeches to make information more entertaining.
- Helped clients set and achieve health and wellness goals.
- Conducted classes and workshops for students on special topics of interest.
Community Manager
Wisdo Ramat Gam
02.2016 - 12.2021
- Spokesperson ambassador, providing informed and compassionate www.wisdo.com guidance for patients and loved ones seeking services, products, and support
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Managed community within established cost constraints.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Created videos and managed YouTube channel to strengthen company reputation.
- Curated and segmented editorial content to increase engagement and channel growth.
Community Manager
Cure Diva
Miami, Florida
09.2013 - 02.2016
- Www.curediva.com → Developed and implemented buddy-system programs to ensure that new volunteers receive essential support from seasoned mentors
- Forward-Thinking Thought Leadership → Founder of Stupid Dumb Breast Cancer (SDBC), a non-profit organization that conducts events and raises funds to support research, to build awareness, and to help affected individuals and families, with a focus on filling gaps for expenses that insurance doesn’t cover; SDBC has raised over $250,000 to date → Maintains several blogs that address timely and relevant topics, including Lyfebulb, The Mighty, and I Had Cancer → Developed and implemented programs that allow people with chronic illness to share their experiences online, including Fit for Lyfe, Cooking for Lyfe, and Lyfe Stories for Lyfebulb, and Guardian Divas and Diva for a Day for CareDiva → Challenged and overturned Facebook’s policy to block images of breast cancer patients
Education
BA - Psychology
Syracuse University
1992
Skills
- Photography and Videography
- Digital Media
- Digital Content Development
- Public Relations
- SEO Optimization
- Critical Thinking
- Email Marketing
- Audience Engagement
- Post Optimization
- Time Management
- Social Media Engagement
- Social Media Management Experience
- Social Media Platforms
- Attention to Detail
- Interpersonal Skills
- Visual Storytelling
Timeline
Social Media Manager
NAMI-NYC
01.2021 - Current
Mental Health Mission
What Would You Miss?
10.2020 - Current
Community Manager
Wisdo Ramat Gam
02.2016 - 12.2021
Director of Community Programs
Lyfebulb
12.2015 - Current
Community Manager
Cure Diva
09.2013 - 02.2016
Founder
Stupid Dumb Breast Cancer
09.2011 - Current
BA - Psychology
Syracuse University
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