Ann Marie Knowlton
Saint Cloud,FL
Summary
Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Excels in strategic planning, process improvement, and fostering a culture of accountability and excellence. Recognized for adaptability and consistently meeting changing organizational needs.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Website Optimization Manager
Merlin Entertainments Group Ltd.
08.2021 - Current
- Deliver best in class website optimization and improve customer user experience.
- Supported CRO testing and initiatives with cross functional testing to enhance user interface, conversion and mobile experience.
- Improved user acceptance testing to simplify testing from start to finish and provided documentation to be shared out globally.
- Successfully launched 4 websites, LEGO Discovery Center Atlanta, Boston and Washington DC and PEPPA PIG Theme Park Dallas Ft Worth.
- Enhanced team productivity by implementing efficient workflows and processes.
- Developed Operational Excellence model for North America region and implemented across all attractions.
- Managed cross-functional teams to enhance project delivery and outcomes.
- Support Commercial growth while maintaining and delivering eCommerce operating model for North America.
- Accomplished multiple tasks within established timeframes.
- Oversaw online platforms, ensuring optimal customer engagement and revenue.
- Improved decision-making processes by utilizing data-driven insights and analytics.
- Facilitated team meetings to discuss progress, challenges, and future strategies.
Sr. ECommerce Manager
ABC Fine Wine & Spirits
12.2017 - 01.2021
- Company Overview: Selling Wine, Liquor & Beer
- Website: http://www.abcfws.com/
- Implemented and successfully launched 3 websites, ABC Fine Wine & Spirits (selling Wine, Liquor & Beer), TheHumidor.com (selling cigars) and The Vault (Invitation only website to purchase highly sought after bourbon and whiskey bottles)
- Utilized Oracle Customer Experience website to manage and build categories, design elements, and promotions
- Partnered to execute merchandise strategies across all digital touch points (web, email, and social media)
- Built & analyzed key performance indicators reports for all 3 websites weekly, monthly, quarterly, and yearly
- Designed category pages for both abcfws.com and thehumidor.com to help drive consumer traffic and engagement
- Defined metadata, metadescriptions, taxonomy and attributes
- A/B testing of both websites to analyze and discover new findings to help increase conversion and consumer experience
- Analyzed competition to ensure abcfws.com and thehumidor.com was competitive and seized opportunities
- Analyzed daily, weekly, quarterly trends and search terms as well as monitored activity and tracking in Google Search Console and advised executive management of any anomalies or trends
- Monitored and managed tagging tools in GTM and Google Analytics to ensure pages and campaigns were successfully tagged and firing as expected
- Learned and developed skill sets in HTML and API scripts on Oracle CX cloud
- Analyzed marketing performance, website performance and user experience utilizing Google Analytics
- Selling Wine, Liquor & Beer
- Website: http://www.abcfws.com/
ECommerce Merchant Manager
Stage Stores
06.2015 - 11.2017
- Responsible for the strategic direction and execution across all areas online
- Utilized Oracle and Omniture platforms to manage how items, categories and pages appear online to customers
- Analyzed performance and business needs and shared with the merchant teams on opportunities online
- Built monthly category pages while partnering with the marketing teams on opportunities online
- A/B testing to analyze and discover new findings to help increase conversion and consumer experience
- Reviewed weekly, seasonal, and annual data to react to key performance indicators and site analytics on stage.com
- Developed best practices with attributes and partnered with the management team to discuss opportunities online
- Used both qualitative and quantitative analysis to identify and execute opportunities online
- Assisted management in developing future digital strategies
Merchandiser
Bealls
09.2011 - 05.2015
- Responsible for the strategic direction and execution across corporate website BeallsFlorida.com across 10 categories, including shoes, women apparel, and accessories
- Partnered with merchants to execute in-season merchant strategies across all digital touch points (web, email and social)
- Successfully launched drop ship for BeallsFlorida.com in 2013 and to grow categories & brands in shoes, home beauty and accessory divisions
- Partnered closely with all vendors for drop ship to ensure the assortment was relevant to BeallsFlorida.com business and customer experience
Additional Professional Experience
01.2004 - 12.2011
Education
Bachelor of Science - Apparel, Textile and Merchandising
Eastern Michigan University
Ypsilanti, MI01.2004
Skills
- Data-Driven Category Oversight
- Google Analytics
- Power BI Proficiency
- Content Management Expertise
- Website Optimization Expertise
- User Experience Design
- Microsoft Office
- SharePoint
- HTML5
- CSS
- JIRA Issue Tracking
- Proficient in VWO Testing
- QA testing
Certification
- Google Analytics Certification - April 2023
- Google Ads AI-Powered Performance Certification - September 2024
Timeline
Website Optimization Manager
Merlin Entertainments Group Ltd.
08.2021 - Current
Sr. ECommerce Manager
ABC Fine Wine & Spirits
12.2017 - 01.2021
ECommerce Merchant Manager
Stage Stores
06.2015 - 11.2017
Merchandiser
Bealls
09.2011 - 05.2015
Additional Professional Experience
01.2004 - 12.2011
- Google Analytics Certification - April 2023
- Google Ads AI-Powered Performance Certification - September 2024
Bachelor of Science - Apparel, Textile and Merchandising
Eastern Michigan University
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