Annu Kumari
Erie,PA
Summary
Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in market research, strategic planning, and project management.
Overview
12
12
years of professional experience
Work History
Product Manager
Shahi Exports Private Limited Unit 7
Bengaluru, India
03.2018 - 11.2023
- Team head of clothing brands :H&M, Eddie Bauer & UCB taking care of the entire merchandising activities from product development till shipment.
- Created and released new product lines by doing trend analysis and market research.
- Analyzed the products, costing, negotiations and closures with the brand heads across the globe.
- Risk analysis and troubleshooting.
- Worked with various tools liked Movex M3, Fastreact & Oracle to keep a track of the complete product lifecycle.
- Worked on new projects from Nike on factory validation and approval & helped to get the business to the company.
- Global sourcing of products & raw materials.
- Closely monitored the profit graph & increased the same by 8% even for the core products with tight margins.
- Worked on various product groups like menswear, kids wear and women's wear and handled multiple fabric qualities.
- Pre-planned the factory capacity and product allocation to various units based on the product timeline.
- Worked with the audit teams to get the new factories certified for bulk production.
- Standardized many processes for efficient record keeping.
- Achievement : Increased the sales by 20% as an average every year.
- Increased the team sales from 80K units to 100K units in the FY 2022-23.
- Introduced a new product line of outerwear increasing the sales by 15%.
- Developed a new product line of river shirts & fishing shirts of Sam's club.
- Successfully executed the new brand and increased the revenue by 20% receiving accolades from the senior management for flawless execution & on time delivery.
- Developed sampling dashboards to be used by the sales team, increasing their confidence and efficiency in handling various styles at the same time.
Senior Merchandiser
Shahi Exports Pvt.Ltd
Faridabad, India
02.2012 - 02.2018
- Worked with different US & European brands (JCP, Tommy Hilfiger & Mango )and introduced new products increased the sales persistently.
- Streamlined development of new processes, tools and reporting, resulting in a reduction in error rate and increased employee productivity.
- Costing of the product & profit analysis.
- Introduced a new product range for kids' brand Ted Baker and received appreciation from the senior management for successful launch.
- Negotiating the price with the brand heads and closing the deals for the entire season.
- Trained several new members in the team to get started immediately without affecting the on time delivery.
- On time response to the new sales/product enquiries, and keeping them in front of the management after analysing the profit.
- Daily analysis of DPR and TNA monitoring.
- Counter sourcing of imported trims & other materials to increase the profit margins of every product.
- Followed best practices to involve less revenue & maintain the efficiency with the allocated team budgets.
- Product review & risk analysis with the quality, technical & IE team.
Merchandiser
Evolv Clothing Pvt. Ltd
Chennai, India
06.2011 - 01.2012
- Reported to the marketing manager & assisted her in the product development and production activities for G-Star men's wear and women's wear.
- Worked on different fabric & wash developments.
- Developed various overdyed garments by closely working with the dyeing units.
- Pre-booked the materials for the product with the different suppliers based on first high count.
- Risk analysis and product quality review.
- Worked on new product line to introduce girls wear.
- Monitored complete production until pick and pack process.
- Communicating with the brand heads for on time approvals to start the production well on time to meet the PCDs.
- Production file preparation for PPMs.
Education
Bachelors degree - Apparel Production
National Institute of Fashion Technology
Chennai, TN05.2011
Skills
- Effective communication
- Costing negotiations
- Product analysis
- KPI tracking
- Project planning
- Strategizing
- Product lifecycle management
- CRM
- Microsoft office
- Global sourcing
- Decision making
- On time deliverables
Accomplishments
1. Successfully launched a new line of product of JCP called Ted baker.
2. Achieved full score on factory validation to acquire new brand Nike in the company through testing the products & featuring all the processes involved in developing the product via videos.
3. Increased the team sales by 20% consistently.
4. Introduced a new customer Mahco outdoors. After working rigorously on the cost & sample developments, we were able to bag the first test order of Sams club to start the business with them.
5. Have a proven track record of meeting all the customer deadlines.
Languages
English
Full Professional
Hindi
Native or Bilingual
Interests
- I enjoy sketching and drawing, which helps improve my creativity and attention to detail
- Traditional Indian art : Kolam making
- Cooking
Timeline
Product Manager
Shahi Exports Private Limited Unit 7
03.2018 - 11.2023
Senior Merchandiser
Shahi Exports Pvt.Ltd
02.2012 - 02.2018
Merchandiser
Evolv Clothing Pvt. Ltd
06.2011 - 01.2012
Bachelors degree - Apparel Production
National Institute of Fashion Technology