Anokhi Shah
Woodbridge,NJ
Summary
An industry professional with a Doctorate in Pharmacy (PharmD), with diverse experience in medical affairs and promotional healthcare marketing. Proficient in medical education, stakeholder engagement, brand strategy, and scientific communications. Self-motivated and collaborative individual with experience working in fast-paced environments to lead and execute high-impact medically driven deliverables for pipeline, launch, and marketed therapeutics.
Overview
7
7
years of professional experience
1
1
Certification
Work History
VP, Medical Director
Digitas Health
New York, NY
12.2024 - Current
- Medical strategy lead contributing to the successful launch of NUCALA for COPD, playing a key role in driving robust HCP and DTC engagement and accelerating post-approval uptake through strategic brand positioning and development of compelling promotional campaigns.
- Deliver strategic insights that shape brand positioning and messaging, influencing critical launch materials and aiding in the clear articulation of NUCALA’s value proposition in COPD
- Drive development of promotional campaigns for HCPs and consumers, ensuring scientific integrity and strategic alignment
- Partner with brand strategy and creative teams to translate complex data into compelling, compliant messaging, helping differentiate brands in a competitive landscape
- Monitor emerging data and market trends to proactively adapt communication strategies, ensuring continued relevance and resonance with target audiences
- Collaborate closely with regulatory and legal teams to develop high-impact promotional materials that meet FDA requirements, expediting approval timelines and supporting seamless execution across channels
- Lead a cross-functional medical strategy team, providing strategic direction, mentorship, and oversight to ensure high-quality deliverables that support brand objectives and drive launch excellence
Senior Medical Strategy Director
ProHealth
New York, NY
11.2023 - 12.2024
- Spearhead medical affairs and communications initiatives as a ProHealth medical lead, facilitating strategic support to US commercial teams for Novartis' KESIMPTA in multiple sclerosis and Takeda's EOHILIA in Eosinophilic Esophagitis
- Execute brand strategies by leveraging expertise in medical education and developing compelling promotional content
- Ensure compliance and effectiveness of promotional materials through cross-collaboration with medical, regulatory, and legal teams
- Support launch strategies for external engagement with KOLs (advisory boards, steering committee meetings, speaker programs, product theaters, launch broadcasts) to drive impactful partnerships
- Serve as a trusted therapeutic area expert, guiding branded initiatives and ensuring alignment with strategic goals
- Foster seamless collaboration across cross-functional teams to champion both unbranded and branded product promotions
Senior Medical Strategy Director
21 Grams
New York, NY
01.2023 - 10.2023
- Facilitated the development and implementation of HCP peer-to-peer professional programs, including steering committees and advisory boards, for Ferring Pharmaceutical’s product, Menopur, as part of their Reproductive Medicine and Maternal Health program
- Managed the development of medical education materials for congress product theaters and symposia
- Served as medical lead overseeing the accuracy of marketing materials across digital and print promotions for Pfizer’s RSV vaccine, ABRYSVO
- Participated in new business pitch opportunities as a medical lead
- Demonstrated effective leadership skills through management of multiple direct reports, fostering a collaborative and high-performing work environment
Medical Director
Biolumina
New York, NY
11.2021 - 01.2023
- Facilitated medical and brand strategy development for AstraZeneca’s blockbuster IO product, IMFINZI, across multiple indications (NSCLC, ES-SCLC, uHCC)
- Conducted comprehensive medical audits to inform strategy, identify competitor landscape insights, and track emerging threats and opportunities, to track promotional effectiveness
- Oversaw congress coverage, gathering key insights to shape future brand strategy and promotions
- Provided medical expertise for the development of promotional marketing pieces, ensuring accuracy across print and digital projects
- Collaborated cross-functionally with internal agency partners to advise on creative content and share medical insights in order to further enrich brand strategy
- Developed and delivered medical disease backgrounders, supporting internal colleagues with essential knowledge
Associate Medical Director
Wunderman Thompson Health
New York, NY
11.2020 - 11.2021
- Offered strategic and medical guidance across diverse brands and therapeutic domains, conducting comprehensive assessments of the healthcare and product landscape (competitive auditing, MOA education, clinical data presentations, market research insights) to drive informed strategy and align with brand objectives
- Supported congress coverage, collecting key insights to inform future brand strategy and promotional initiatives
- Collaborated cross-functionally as a medical advisor, ensuring accuracy in promotional marketing content for both print and digital projects
- Supported business pitch opportunities as medical lead, spearheading development and presentation of product scientific platform
Medical Strategist
WildType Health
New York, NY
06.2020 - 11.2020
- Provided day-to-day medical strategy leadership across multiple indications for Merck’s blockbuster IO product, KEYTRUDA
- Contributed to KEYTRUDA brand planning by analyzing clinical data and translating scientific audits into actionable insights
- Facilitated effective scientific education on innovative pipeline products
- Developed medical backgrounder to educate internal agency partners on the clinical aspects of KEYTRUDA
Medical Marketing Fellow
Medical Marketing Fellow (Omnicom Health Group Fellowship Program)
06.2019 - 06.2020
- Engaged in a dynamic rotational oncology fellowship program, spanning core departments within the healthcare agency, to cultivate expertise and insights in copywriting, medical and brand strategy, and account services
- Managed technical job routing and ensured accuracy of language in promotional materials
- Contributed to content development for novel advertising and promotional tactics
- Conducted competitive brand audits across various platforms and participated in workshops for new asset development
- Supported KEYTRUDA brand strategy through ASCO/ESMO medical booth development, competitive messaging evaluation, market research insights, and conference coverage
- Provided comprehensive medical support for various oncology indications, by performing CFLs and literature searches to support messaging claims
- Developed medical backgrounders, client-specific presentations, and attended conferences to gather and report crucial data to the internal team
- Supported tactical development and implementation of brand projects, collaborating closely with clients to enhance existing executions and develop new ones
- Managed key client initiatives and developed management skills (finance reporting, routing, brief development) to ensure project deadlines were met
APPE Student, Medical Communications
RevHealth LLC
Morristown, NJ
03.2019 - 04.2019
- Developed backgrounders and pitch decks for new business opportunities
- Conducted thorough literature research and data analysis to inform key HCP education programs
APPE Student, Global Product Development and Innovation
Bayer Healthcare LLC
Morristown, NJ
08.2018 - 09.2018
- Developed novel combination pediatric drug prototype for new allergy indication through in-depth research and evaluation of market trends on the pediatric population
- Partnered with R&D team scientists to formulate drug prototype tablet
- Drafted technical registration documents for United States regulatory filing
- Delivered a comprehensive presentation to the Bayer R&D team encompassing clinical application and market research outcomes of novel drug prototype
Education
Master of Business Administration Candidate - Marketing Concentration
Rutgers Business School
New Brunswick, NJ05.2028
Doctor of Pharmacy -
University of the Sciences in Philadelphia
Philadelphia, PA05.2019
Bachelor of Science - Pharmaceutical Sciences
University of the Sciences in Philadelphia
Philadelphia, PA05.2017
Skills
- Promotional & Scientific Content Development
- Scientific Storytelling & Brand Narrative Development
- KOL & Speaker Engagement Strategy
- HCP & DTC Promotional Strategy & Positioning
- Therapeutic Area Knowledge
- Mentorship and Team Leadership
- Product Launch Strategy
Certification
- Licensed Pharmacy Intern, Pennsylvania, 11/01/21
- Licensed Pharmacy Technician, New Jersey, 06/01/20
- Immunization Certification, American Pharmacists Association (APhA)
- Cardiopulmonary Resuscitation and First Aid Certification, American Heart Association (AHA)
Qualifications Summary
An industry professional with a Doctorate in Pharmacy (PharmD), with diverse experience in medical affairs and promotional healthcare marketing. Proficient in medical education, stakeholder engagement, brand strategy, and scientific communications. Self-motivated and collaborative individual with experience working in fast-paced environments to lead and execute high-impact medically driven deliverables for pipeline, launch, and marketed therapeutics.
Timeline
VP, Medical Director
Digitas Health
12.2024 - Current
Senior Medical Strategy Director
ProHealth
11.2023 - 12.2024
Senior Medical Strategy Director
21 Grams
01.2023 - 10.2023
Medical Director
Biolumina
11.2021 - 01.2023
Associate Medical Director
Wunderman Thompson Health
11.2020 - 11.2021
Medical Strategist
WildType Health
06.2020 - 11.2020
Medical Marketing Fellow
Medical Marketing Fellow (Omnicom Health Group Fellowship Program)
06.2019 - 06.2020
APPE Student, Medical Communications
RevHealth LLC
03.2019 - 04.2019
APPE Student, Global Product Development and Innovation
Bayer Healthcare LLC
08.2018 - 09.2018
Master of Business Administration Candidate - Marketing Concentration
Rutgers Business School
Doctor of Pharmacy -
University of the Sciences in Philadelphia
Bachelor of Science - Pharmaceutical Sciences
University of the Sciences in Philadelphia
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