Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Anoop Anthore

Anoop Anthore

Morrisville,NC

Summary

Visionary executive with over 20 years of experience in driving organizational growth and operational excellence. Proven track record in product strategy, sales, and IT service management (ITIL), alongside expertise in Agile transformation. Skilled in managing cloud and on-premise infrastructure while leading global teams to deliver innovative solutions. Deep technical expertise in Salesforce ensures financial sustainability and effective partnership cultivation.

Overview

18
18
years of professional experience
1
1
Certification

Work History

VP – Cadalys Service Management (GTM & Product)

Cadalys Inc.
12.2023 - Current
  • Report directly to the CEO, assisting in defining the strategic direction of the company and its products, while collaborating with other C-level executives to drive vision and execution.
  • Lead the strategy, growth, and success of Cadalys' Service Management product, EngageIQ.
  • Manage relationships with enterprise teams, driving sales, and creating pursuit plans for strategic opportunities.
  • Oversee business development, pursuit strategies, and product marketing efforts.
  • Collaborate with key partners, including IBM, PagerDuty, and other consulting and ITSM market leaders, to shape product strategy, development, and roadmap with Salesforce.
  • Conduct market analysis to identify opportunities, develop capture plans, and monitor competitor activities.
  • Create competitive pricing strategies and benchmarks to ensure market success.
  • Present and align on a 3-release product roadmap, vision, and strategy with senior leadership at both Tanium and Salesforce.
  • Communicate product value, roadmap, and vision to partners and customers, simplifying their evaluation and decision-making processes.
  • Build strategic customer relationships to gather product feedback, identify opportunities, and define future product requirements.
  • Convert the product roadmap and vision into PRDs, use cases, and prioritized user requirements for the engineering and development teams.
  • Support the creation of sales and technical enablement materials.
  • Develop a go-to-market strategy that targets prospective customers and leverages competitive differentiators, working closely with Sales and Pre-Sales teams.
  • Drive product marketing initiatives, partner relationships, and efforts to accelerate product adoption, and elevate Cadalys' brand.

Practice Head & GTM Leader

Synaptic Advisors
08.2022 - 12.2023
  • Drive overall growth across multiple practice areas through business development, talent management, oversight of delivery work, and thought leadership.
  • Responsible for the profitability of the Service practice, with revenue targeting of $10 million or more.
  • Manage forecasting for the practice, set appropriate growth targets, and ensure success in achieving these forecasts.
  • Maximize team performance through an effective approach that increases productivity and job satisfaction.
  • Manage engagement risk related to service and project economics, including planning and budgeting, defining deliverable content, and securing buy-in for proposed solutions from the client's top management.
  • Identify, create, and execute the development of optimal Salesforce offerings related to Sales, Health Cloud, Finance, field service management, contact centers, and service and support across industries that drive revenue and pipeline growth.
  • They oversee the alignment of practice, which leads to projects based on appropriate skills and availability. They are also accountable for the overall utilization numbers of their team.
  • Provide executive leadership and governance for all sold and managed service projects through practice leadership and the establishment of best practices.
  • Develop and support the creation of case studies, training enablement planning, and materials; offer guidance for the Salesforce Practice.
  • Oversee the quality assurance of project delivery, where the team is engaged.
  • As a people leader and practice leader, I manage the appropriate scale and hiring of the team to meet market and practice demands.
  • Responsible for the recruitment and onboarding of new employees across all practices, including health.

Head of Product and GTM

Viably Inc.
01.2022 - 07.2022
  • Align with the CFO and set the organization's systems and technology vision and strategy, ensuring alignment with business priorities and goals.
  • Own and lead the growth team, product strategy, IT Service Management, and Business Apps, and set up internal and external support processes.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Manage and drive the implementation of critical business applications, including Salesforce CRM, BI, and integration suites, used for day-to-day customer and back-office operations.
  • Acts as a liaison and owner of various integrations with finance, product accounting, operations, IT, and other cross-functional systems teams, ensuring alignment that all parties contribute to leveraging technology to scale the business.
  • Missing ownership of crucial compliance, policy definition, management, monitoring, and reporting.
  • Serves as a trusted advisor, builds and maintains relationships with other executives to understand business needs, ensures cost-effective delivery of services to meet those needs, and responds with agility to changing business priorities.
  • Uses influence and negotiation to create collaboration, to enable cost-effective and innovative shared solutions, to achieve business goals.
  • Participate in the guidance and direction of the organization as a member of the Senior Executive team.
  • Provide leadership and guidance regarding FinTech's vision, strategy, and roadmap.
  • Manage product prioritization processes.
  • SDLC/Agile Methodology, Deliverables, and Compliance.
  • Risk, issue, and change management (e.g., stakeholder assessment, communications, and adoption).

Head of Product Management & GTM

Tanium Inc.
10.2020 - 12.2021
  • Own the strategy, growth, and success of multiple Tanium products
  • Primary responsibility of leading the partnership & ITSM product strategy, development, and roadmap with Salesforce
  • Define strategic direction for the products and work with stakeholders, both internal and external, to achieve buy-in for your vision and their role in executing it
  • Own business development, pursuit and product marketing
  • Perform market analysis, identify opportunities, develop and execute capture plans, and monitor competitor activity for each capture
  • Lead all opportunity and help sales activities
  • Generate price to win strategies and define comparable for benchmarking
  • Present and align on a 3-release roadmap, product vision, and strategy with the Tanium and Salesforce senior leadership
  • Articulate and present the Product value, roadmap and vision to partners and customers to help them make evaluation decision faster and better
  • Identify and cultivate strategic customer relationships to obtain feedback on existing products, identify opportunities, and establish requirements for emerging products
  • Convert roadmap and vision to PRD, use cases, and user requirements and prioritize them for the Engineering managers and development team
  • Assist in the development of sales and technical enablement materials
  • Establish the go-to-market strategy for the product, target prospective customers, and exploit competitive differentiators for the product along with Sales and Pre-Sales teams
  • Support product marketing initiatives, partner relationships, and other opportunities to accelerate the adoption of the products and to build Tanium’s brand
  • Collaborate with the product management team to identify new products that align with Tanium’s technology, strategic direction, and business imperatives

Engagement & Practice Leader – ITSM, Service Cloud, Field Service

Slalom
08.2019 - 10.2020
  • Establish and run the IT Service Management, Field Service lightning, Contact Center and Service cloud practice for the global teams
  • Build and developed relationships with partners (Salesforce, ServiceNow, BMC) and own joint sales pursuits with our partners
  • Planned and executed Sales/pre-sales enablement & guidance on ITSM & FSM for Internal Slalom, Salesforce and partners with core value-prop, 'Why Slalom' guidelines and demonstrate how well the solution fits within the client IT landscape
  • Lead response to RFI’s with estimations and proposal on ITSM, FSL, Service cloud and other modules for prospective customers
  • Drive business development with the competing information, tools, and subject matter expertise to sell engagements and provide detailed estimates within the offering
  • Expert understanding of the Salesforce product suite, including Sales, Service, Community, Marketing, and App Clouds
  • Manage client expectations and technical thought leadership
  • Provide oversight, build, run and govern of all sold and managed Salesforce.com projects
  • Coach and mentor senior – junior resources; own responsibility for ongoing technical development of technical resources on projects

Director – Product, Solution Engineering & Architecture

SolarWinds/Samanage
Cary, North Carolina
09.2016 - 08.2019
  • Acted as a highly trusted advisor and certified expert in Salesforce, and the Salesforce venture backed 'Saman age for Salesforce' and 'Samanage CMDB for Salesforce'
  • Work with the product team to prioritize the features/bug backlog based on the feedback from the field
  • Managed, guided & enabled a global (North Carolina, UK & Netherlands) team of Solution Engineers and Architects for pre-sales and post-sales activities on Samanage products
  • Held Strategic discussions and proposals with C-levels, senior executives and enterprise architects on the initiatives, Samanage product vision, architecture, ITIL framework, governance and best practices
  • Planned and executed Sales/pre-sales enablement & guidance for Samanage, Salesforce on GTM, positioning, value-prop & pricing
  • Worked with SI partners for global sales, enablement for new logo or expansion and implementation partnership
  • Key advisor to the SI partners helping to streamline customer on-boarding and assisting in designing initial implementation plans
  • Expert advisor to the Sales and solution engineering team for responding to RFI’s/RFP, RFQ’s, build POC’s and walk customers through solution during the sales cycle
  • Contributed to the growth of the Samanage field service & customer success practice by identifying and leading internal initiatives to grow the consulting practice
  • Contributed to the knowledge and resource base; mentoring, educating, and enriching the technical and non-technical Salesforce customer and partner ecosystem
  • Escalation point and troubleshoot key customer implementation issues and demonstrate ability to drive to successful resolution
  • Lead the evaluation of business and technical requirements from a senior level

Sr. IT Product Manager

Fidelity Investments
Durham, North Carolina
06.2011 - 09.2016
  • Manage global staff (India, New Hampshire, Rhode Island, and North Carolina) comprising of architects and Principal/Senior System Engineers (US, India and China), providing technical leadership and product management oversight for projects and implementations
  • Provide cost effective, industry standard & innovative solutions on Salesforce, Siebel and other apps using effective and shared architecture to various projects under Personal/Workplace/Financial investment divisions
  • Lead and Own the Onyx, Siebel, custom app conversion to Salesforce and other cloud apps using a phased approach
  • Part of a 3-member evaluation team to help and architect/converge/ covert all the existing business processes spanning across 3 business units for better and efficient customer and associate experience
  • Enabled and transitioned global teams from waterfall to Agile/SCRUM with continuous review of the development process and refinement to drive speed to market and high-quality applications with MVP and MMP approach
  • People management, Resource planning, budgeting, performance review, promotions, year-end review, hiring decision and vendor management to support the demand
  • Prioritization and review IT discretionary, ITF and Core and maintenance budget
  • Collaborate and work with other Enterprise architects and data architects from MDM/CDM, Interaction hubs, Mainframes & fid.com to align with company strategy on data convergence across BU
  • Design and lead the integration team (UI & Data integration) with POC’s and Ideas to integrate the CRM application with 169 different data sources using middleware solution (SOA or other ESB’s)

Dev. Manager/CRM Architect

NetApp
Sunnyvale, California
10.2010 - 06.2011
  • Lead the team and architect the transition of Netapp’s Siebel (Sales and Marketing) CRM application to Salesforce (Sales, Marketing Cloud) for 3000 users in a phased approach
  • Initial phase had Opportunity and Quotes implemented in Salesforce with a real time Sync with Siebel via Oracle SOA Suite and second phase to completely move the Order management to Salesforce
  • Designed real time integration, data integrations and mapping functionalities from Siebel to Salesforce, Order management and other marketing applications using SOA Suite Middleware (BPEL Orchestration)
  • Analyze and design the Salesforce conversion requirements for effectively communicating with business users, Oracle fusion and Salesforce teams
  • Presentations to Sr
  • Management on analysis and working prototypes for all the Integrations needed
  • Create Story boards, design and do fit gap analysis to implement data integration and synchronizations for Opportunity, opportunity sales team, Quotes, Accounts and Pricing PVR
  • Maintain IT Architecture standards, prepare project plans and task assignments
  • Architect and design UI as per Salesforce inputs

Project Lead and CRM Consultant

Cognizant Technology Solutions
09.2007 - 09.2010
  • Onsite-offshore coordination on client implementations supported by cognizant around the globe
  • Lead a team of 10-15, both onsite and offshore, for implementing application designed and developed on CRM applications
  • Coaching, mentoring and Technology leadership for the team
  • Responsible for architecture, analysis, design, implementation and support for various applications
  • Share development strategies, reports and status with the cognizant and client senior management
  • Test case preparation, testing and defect fixing involving script Debugging, Client-side business service simulation, and workflow simulation
  • Review the implemented solutions from the performance perspective and optimize the same
  • Ensure timely and quality deliverables

Education

Masters - Computer Science

Sree Narayana Guru College
India
06.2003

Bachelors - Computer Science

Sree Narayana Guru College
India
06.2001

Skills

  • ITIL V3/V4
  • Sales, GTM & Pre-Sales
  • Product Management
  • Leadership and people development
  • Salesforce Sales, Marketing & Service
  • Salesforce Architecture
  • Einstein Analytics & AI
  • Market analysis
  • Data Modelling
  • Business development
  • Customer relationship management
  • Demos, Presentations & Walkthrough
  • Implementation Methodology
  • MDM
  • Visualforce, Apex
  • Siebel CRM/Open UI

Certification

  • ITIL
  • SCRUM

Timeline

VP – Cadalys Service Management (GTM & Product)

Cadalys Inc.
12.2023 - Current

Practice Head & GTM Leader

Synaptic Advisors
08.2022 - 12.2023

Head of Product and GTM

Viably Inc.
01.2022 - 07.2022

Head of Product Management & GTM

Tanium Inc.
10.2020 - 12.2021

Engagement & Practice Leader – ITSM, Service Cloud, Field Service

Slalom
08.2019 - 10.2020

Director – Product, Solution Engineering & Architecture

SolarWinds/Samanage
09.2016 - 08.2019

Sr. IT Product Manager

Fidelity Investments
06.2011 - 09.2016

Dev. Manager/CRM Architect

NetApp
10.2010 - 06.2011

Project Lead and CRM Consultant

Cognizant Technology Solutions
09.2007 - 09.2010

Masters - Computer Science

Sree Narayana Guru College

Bachelors - Computer Science

Sree Narayana Guru College

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Anoop Anthore