Summary
Overview
Work History
Education
Skills
Timeline
Generic

ANSHULI HARSHE

Malvern,PA

Summary

Data-driven analytics professional with nearly 10 years of IT experience, including 4 years in AdTech leveraging SQL, Tableau, and Looker to deliver actionable insights across marketplace operations. Skilled in transforming complex datasets into strategic business decisions that enhance revenue, quality, and efficiency.

Overview

13
13
years of professional experience

Work History

Marketplace Analyst

Triplelift
09.2021 - Current
  • 4 years of AdTech experience where my Primary responsibilities involve informing and enforcing policy for inventory quality, targeting policy, supply chain compliance, ad quality, and Invalid Traffic(IVT) monitoring, covering both the supply and demand side of the marketplace.
  • Leveraged SQL, Tableau, and Looker to build automated dashboards and reporting frameworks that delivered real-time insights on inventory quality, ad spend recovery, and marketplace performance ,resulting in consistent visibility into monthly spend unlocks
  • Designed and executed A/B experiments to evaluate and optimize campaign prioritization strategies, resulting in $3K+ additional weekly revenue and improved decision-making efficiency.
  • Led a cross-functional global team responsible for creative and brand audits, defining data-driven metrics that improved turnaround time and audit accuracy
  • Conducted performance, yield, and profitability analyses across multiple inventory types (Web, CTV, in-app) to guide business decisions and resource allocation
  • Collaborated with vendors such as Jounce, Pixelate, Human, MOAT, TAG, and Boltive to effectively leverage their data and ensure the highest standards of inventory and ad quality.
  • Proficient in understanding the life cycle of an ad call, including ad request generation, ad server communication, bid responses, ad rendering, and reporting.
  • Familiar with various header bidding solutions and platforms

Consultant

Agilent Technologies
05.2019 - 09.2019
  • Participated in requirement gathering from our clients in China and converted those requirements to Functional specifications.
  • This involved doing various MM/WM master data-related configurations and providing go-live support for all the business-related MM and WM

Senior Associate Consultant

Infosys
03.2015 - 06.2017
  • Gathered Business Requirements for SAP enhancements and Functionality.
  • Responsible for analyzing the feasibility of requirements and calculating the time and cost estimates for the client.
  • Involved in the configuration (procure to pay) of entirely new plants in the system

Functional Consultant

Tata Technologies Ltd
12.2012 - 03.2015
  • Worked on SAP MM module to implement procure-to-pay process for Fully built vehicles.
  • Took a lead on an entire project which involved interacting with various vendors and managed a team of 3 technical consultants.

Education

Master of Business Administration - Manufacturing & Operations

IGNOU
01.2012

Bachelor of Engineering - IT

Dharmsinh Desai University
01.2009

Skills

  • Data analytics/Visualization tools : Excel and Google Sheets; Advance SQL; Tableau; Looker; Pivot; Databricks; Grafana; Postman; Google Analytics; R
  • Programming: Python JavaScript HTML/CSS
  • Business Skills: Excellent written and oral communication skills; Strong analytical and problem-solving skills; Ability to work effectively with both business and technical teams; Working knowledge of Atlassian Confluence and JIRA

Timeline

Marketplace Analyst

Triplelift
09.2021 - Current

Consultant

Agilent Technologies
05.2019 - 09.2019

Senior Associate Consultant

Infosys
03.2015 - 06.2017

Functional Consultant

Tata Technologies Ltd
12.2012 - 03.2015

Bachelor of Engineering - IT

Dharmsinh Desai University

Master of Business Administration - Manufacturing & Operations

IGNOU

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