Ansley Gibson
Chicago,IL
Summary
Results-driven marketing leader and storyteller with over 9 years of experience transforming brand narratives into measurable business impact. Known for cutting through complexity, maximizing media effectiveness, and driving high-performing teams to execute with precision. A strategic partner to executive leadership, blending creativity with data-driven decisions to build, refine, and elevate marketing strategies that move the needle.
Overview
8
8
years of professional experience
Work History
Global B2B Integrated Media Lead
JPMorganChase
Chicago, IL
06.2024 - Current
- Led the strategic planning and execution of B2B media campaigns across global markets, crafting compelling narratives that drove measurable business success.
- Provided executive leadership with strategic guidance on media innovation, investment strategies, and emerging industry trends.
- Transformed performance tracking and analytics, implementing data-driven methodologies that optimized marketing impact and aligned efforts with business objectives, resulting in an average increase in ROI of 23%.
- Established rigorous compliance protocols, ensuring operational integrity, and maintaining the highest industry standards in media governance.
- Created, socialized, and implemented an enhanced operational process between JPMC/agency that decreased lead time in-market by 30 days while still maintaining the strongest brand safety standards.
VP, Director of Media Strategy: Bank of America
DIGITAS WW
Chicago, IL
12.2023 - 06.2024
- Lead media strategy work across Bank of America’s largest and most profitable line of business, managing $300MM+ in marketing investments annually.
- Directed adjustments to go-to-market approach that have increased ROI by +18% since 2021.
- Consumer LOB includes credit, deposits, loans, retirement, Merrill investing, and enterprise products.
- Passionate people manager and relationship builder with a team of five direct reports.
- High visibility agency leader, collaborating daily with C-Suite Bank of America clients as a trusted advisor and expert.
Associate Director of Media Strategy: Bank of America
DIGITAS WW
Chicago, IL
03.2022 - 12.2023
- Experienced in building and managing over 50+ marketing campaigns that connect paid, owned, and earned to reach consumers at all relevant online and offline touchpoints and meet KPIs.
- Hand-picked to manage Bank of America’s highest visibility campaign that drove an unparalleled +30% in LOB revenue.
- Created and led a bi-monthly summit where agency leadership brings BofA leadership innovative solutions and actionable ways to test marketplace offerings, helping clients better capitalize on emerging opportunities.
Supervisor, Media Strategy: Bank of America
DIGITAS WW
Chicago, IL
01.2021 - 03.2022
- Became an expert in advanced deck building, clearly visualizing consumer journeys, landscape trends, and historical data to form insight-driven go-to-market strategies.
- Became an expert in allocating media investments by channel to best meet campaign objectives and KPIs.
Senior Strategist: Bank of America
DIGITAS WW
Chicago, IL
09.2019 - 01.2021
- Responsible for turning consumer research into actionable strategy with proficiency in all major planning tools (MRI, Comscore, Mintel, Emarketer, Nielson, MediaTools, other).
- Maintained timelines and led internal/external scheduling, honing account management and organizational skills.
Media Planner & Buyer: Walgreens
MediaCom
Chicago, IL
10.2018 - 09.2019
- Negotiated and managed contracts for TV, radio, print, digital & social media placement at a local and national scale.
- Became an expert in targeted digital media & buying to drive mid to lower funnel metrics.
Assistant Media Planner: Mars Wrigley
MediaCom
09.2017 - 10.2018
- Assisted in developing audience and channel investment allocations for media purchases across Gum & Confections.
- Became an expert in upper-mid funnel media to drive brand awareness and consideration.
Education
Bachelor of Arts - Communications
Denison University
Skills
- Team leadership
- Self-direction
- Cross-functional collaboration
- Complex problem solving
- Media innovation and transformation
- Audience-first planning
- Regulatory compliance
Timeline
Global B2B Integrated Media Lead
JPMorganChase
06.2024 - Current
VP, Director of Media Strategy: Bank of America
DIGITAS WW
12.2023 - 06.2024
Associate Director of Media Strategy: Bank of America
DIGITAS WW
03.2022 - 12.2023
Supervisor, Media Strategy: Bank of America
DIGITAS WW
01.2021 - 03.2022
Senior Strategist: Bank of America
DIGITAS WW
09.2019 - 01.2021
Media Planner & Buyer: Walgreens
MediaCom
10.2018 - 09.2019
Assistant Media Planner: Mars Wrigley
MediaCom
09.2017 - 10.2018
Bachelor of Arts - Communications
Denison University
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