Anthony Principe
Ringwood,NJ
Summary
Results-driven account leader, player-coach, and influencer marketing expert with in-depth knowledge and understanding of the influencer marketing landscape with proven commitment to developing and leading a team of 8 or more employees in building brand preference and exceeding performance metrics for clients through influencer marketing campaigns at scale. Passionate about promoting lasting client satisfaction by delivering quality service, forward-thinking strategic thought leadership, and results that exceed industry standards.
Overview
5
5
years of professional experience
Work History
Associate Manager of Influencer Marketing
Creator Deck
07.2021 - Current
- Orchestrated allocation and oversight of annual influencer marketing budgets in excess of $8,000,000.
- Formulated and delivered comprehensive marketing plans, strategies and reports to CMO and client shareholders.
- Collaborated closely with client marketing teams to create compelling influencer-driven content tailored for omni-channel campaigns.
- Devised comprehensive strategic frameworks for brand-building and performance initiatives, including ambassador programs, affiliate marketing initiatives, product launches, mass-gifting, content creation, PR campaigns, broadcast shoots, and events.
- Established and rigorously upheld performance and service benchmarks, fostering unwavering commitment to sustaining positive environment dedicated to exceeding customer expectations.
- Delivered comprehensive coaching and conducted performance evaluations for team.
- Contributed to interviewing, recruitment, and careful curation of team.
- Enhanced fundamental processes to optimize operational efficiency among teams, thereby elevating opportunities for professional growth and fostering heightened accountability within workplace.
- Coordinate resources from stakeholders and mapped out project deliverables.
- Mitigated challenges and reconciled conflicts within purview of direct reports, clients, and partners through adept application of active listening techniques.
- Offered elevated strategic guidance and partnership to teams, ensuring attainment of program goals and proactive mitigation of potential risk areas.
- Contributed to oversight of monthly utilization rates, facilitated development of staffing plans leveraging multiple pricing models including retainer structures, time and material frameworks, as well as project-based models involving contracts encompassing up to 12 resources.
Senior Influencer Marketing Strategist
Get Hyped Media
05.2019 - 07.2021
- Effectively strategized, managed and executed up to 10 influencer marketing campaigns at a time with varying budgets between $20,000 - $250,000.
- Achieved or exceed CPM and CPE goals for all campaigns as account lead.
- Exceeded campaign engagement rates by average of 166%.
- Created and executed cross platform influencer marketing campaign ultimately leading to 15x ROAS.
- Chaired negotiations, partnerships contracts, influencer pricing models and enforced FTC disclosure regulations.
- Concisely analyzed data to develop insights and trends to continually improve campaign strategies and performance.
- Utilized excellent interpersonal communication skills to establish, nurture and maintain partnership relationships (handling 75 - 200 influencer conversations each week).
- Authored and presented campaign performance reports to clients and decision makers on quarterly and annual basis.
Education
Bachelor of Arts And Science - Communications And Media
Rutgers University
New Brunswick, NJ05.2020
Skills
- Relationship Building
- Customer Rapport
- Budgeting and Planning
- Campaign Strategy and Program Development
- Creative Thinking
- Verbal and Written Communication
- Department Oversight
- Decision Making
- Conflict Mediation
- Data Analytics
- Public Speaking
- Coaching Techniques
- Feedback Delivery
- Performance Management
- Team Building
Timeline
Associate Manager of Influencer Marketing
Creator Deck
07.2021 - Current
Senior Influencer Marketing Strategist
Get Hyped Media
05.2019 - 07.2021
Bachelor of Arts And Science - Communications And Media
Rutgers University