Anthony Abaca
Graphic And Web Designer
El Mirage,AZ
Summary
Knowledgeable Web Designer with expert knowledge of HTML, CSS, and CMS platforms. Foundational knowledge of javascript and React. Data-driven individual with excellent grasp of Google Analytics and other search optimization needs. Adept at planning, designing and implementing website structure and navigation layouts. Over 12 years of experience working as a web designer for higher education, healthcare, ecommerce, and online-only businesses.
Overview
2
2
Certifications
5
5
years of post-secondary education
19
19
years of professional experience
Work History
Owner
NeoPixel Studio
El Mirage, AZ
01.2012 - Current
- Optimize web pages.
- Develop custom WordPress themes and posts.
- Created custom email templates.
- Created wireframes and hi-fidelity mockups.
- Enhanced functionality and appearance of website and repaired functionality issues.
- Developed site content and graphics by coordinating copywriting, and designing images, icons, banners and enhancements.
- Determined coding requirements for site creation, including e-commerce capability, security and specialized scripts.
- Designed images, icons, banners and audio enhancements.
- Used site analytics and metrics to define and monitor success.
- Developed site navigation by categorizing content and funneling traffic through content.
- Mapped user journey end-to-end using information architecture diagrams, user flows, wireframes and paper and interactive prototypes.
- Increased website security by keeping software up to date, using and safeguarding strong passwords and monitoring website for security vulnerabilities.
- Chose domain names, completed registrations and maintained website and web hosting account.
- Identified and eliminated website bugs to improve user experience.
- Conceptualized, planned and executed original designs for wide range of website properties.
- Configured site backup system to enable data recovery and retrieve important information in cases of loss.
VP of Marketing and Design
Htmlcoin Foundation
Chicago, IL
12.2017 - 09.2018
- Lead Teams and Projects Collaborate with Departments Graphic Design SEM/SEO Social Media Management Video/Animation Website UI/UX, Web and Graphics development.
- Supported business development efforts and coordinated with CEO on special campaigns.
- Drove company branding efforts to increase market presence and brand recognition.
- Developed overall marketing strategy and support implementation across 2 departments.
- Designed innovative branding and product strategies.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Multimedia Designer
U-Haul
Phoenix, AZ
03.2015 - 07.2015
- UI/UX, Web, and Graphics development.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Manipulated color, light, texture and shadows to make objects and characters appear lifelike.
- Used Adobe Illustrator and Photoshop to create design ideas.
- Created engaging and eye-catching graphics that were used in online ads and in social media campaigns.
Lead Frontend Developer
Knockout Gaming
Scottsdale, AZ
11.2013 - 09.2014
- Managed full-cycle design tasks, handling all phases from conception to completion while maintaining guidelines throughout.
- Collaborated with stakeholders during development processes to confirm creative proposals and design best practices.
- Pinpointed user experience issues to devise targeted suggestions for improving user experience.
- Designed and updated layouts to meet usability and performance requirements.
- Reviewed and tested customer-facing prototypes before deployment, applying best practice diagnostic techniques to verify usability.
- Designed email marketing assets, powering outreach campaign execution.
- Produced websites compatible with multiple browsers.
- Developed designs to meet specific requirements such as quick-loading sites with particular layouts.
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
UI/UX, Senior Web Designer
Thunderbird School of Global Management
Phoenix, AZ
01.2006 - 01.2012
- Collaborated with marketing department to determine organizational need and design pages to meet goals.
- Coded websites using HTML, CSS, JavaScript and jQuery languages.
- Conducted testing and review of website design for responsiveness, clarity and effectiveness.
- Provided front-end website development using WordPress and other editing software.
- Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
- Employed search engine optimization tactics to increase reach of targeted audience.
- Established presentation consistency across Chrome, Safari, Firefox and other common browser interfaces.
- Converted graphic designs to usable web images using Adobe Photo Shop.
- Ran debugging tools such as Firebug and Chrome Inspector to eliminate flaws and glitches prior to publishing.
- Implemented website maintenance, content management, update and security resource tutorials to assist end-user training.
Marketing Web Designer II
TriWest Healthcare Alliance
Phoenix, AZ
01.2004 - 01.2006
- Developed, updated and optimized graphics and web channels for primary website and emails.
- Liaison between Marketing and I&IT.
- Worked with internal Marketing and Communications stakeholders.
- Designed images, icons, and banners.
- Produced sample sites and received feedback about draft sites.
- Used and contributed to style guides and other design documentation to maintain coherent information and interaction design patterns.
Education
Global Leadership Certificate - Global Management
Thunderbird School Of Global Management
Glendale, AZ 10.2011 - 12.2011
Bachelor of Science - Graphic Design, Minored in Computer Science
Illinois State University
Normal, IL 08.1996 - 05.1999
No Degree - General Studies
Heartland Community College
Bloomington, IL 08.1993 - 05.1995
Skills
Adobe Creative Suite
PHP
Email campaign (SendInBlue, MailChimp, Constant Contact)Project Management (Monday, Asana, Basecamp)Social media (Hootsuite, Sprout Social, SocialReport, Communit)Digital photography
CMS - Wix, WordPress, WooCommerce, & MagentoCommunication skills
After EffectsPhotoshopPremierInterpersonal skillsCSSDigital photographyDreamweaverGraphic DesignUXHTML5HTMLIllustratorInDesignJavaScriptSearch enginesCertification
W3Schools - HTML and CSS Certified.
Links
http://neopixelstudio.com/
https://www.bareit.us/
https://carandtrucklistings.com/
Additional Information
- Experience leading team meetings. Good interpersonal skills.
Timeline
VP of Marketing and Design
Htmlcoin Foundation
12.2017 - 09.2018
Multimedia Designer
U-Haul
03.2015 - 07.2015
Lead Frontend Developer
Knockout Gaming
11.2013 - 09.2014
Owner
NeoPixel Studio
01.2012 - Current
Global Leadership Certificate - Global Management
Thunderbird School Of Global Management
10.2011 - 12.2011
UI/UX, Senior Web Designer
Thunderbird School of Global Management
01.2006 - 01.2012
Marketing Web Designer II
TriWest Healthcare Alliance
01.2004 - 01.2006
Bachelor of Science - Graphic Design, Minored in Computer Science
Illinois State University
08.1996 - 05.1999
No Degree - General Studies
Heartland Community College
08.1993 - 05.1995