Anthony Belcher
Chief Revenue Officer (CRO) Head of Sales
Romeo,MI
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
16
16
years of professional experience
Work History
Chief Revenue Officer
Velocity Automotive Solutions
11.2021 - 12.2022
- Developed company for future transaction by establishing GTM strategies including: sales distribution, Account Management, marketing, Partnerships, OEM relations, driving significant growth to topline revenue
- 290% growth, 2022 with 1000 new Franchise dealers added, for 7.5m in topline revenue
- Established clear market segmentation to identify “ideal client” and maximize EBITDA while building audiences
- Defined key metrics to establish forecasting predictability and drive enterprise value creation
- Created marketing journey/touch points to align the lifecycle of clients with corporate strategy and reduce attrition based on price elasticity in the market place
- Transaction completed, February 2023.
Senior Vice President, Sales and Marketing
National Credit Center/Auto Group
02.2018 - 10.2021
- Responsible for developing key initiatives, go-to market strategies across all channels, driving cross sell initiatives and new product offerings
- In-direct responsible for supporting all Portfolio companies and key-contributor in mergers/acquisitions
- Key driver on 36m in revenue 2015, to 161m 2021, generating over 6,000 net new clients
- Responsible for growth, erosion, and attrition on company portfolio of over 9,000 Franchise dealers, including commercial
- Developed clear segmentation, leveraging data to maximize prospecting efforts and yield highest profitability
- Implemented defined strategy to maximize customer share of wallet and increase lifecycle
- Led (3) separate company migrations, successfully onboarding over 3000 dealers
- Key contributor, Increased EBITDA 400% 2015 through 2021.
Vice President of Sales
National Credit Center
07.2015 - 02.2018
- Responsible for sales and distribution of all NCC product offerings across multiple U.S locations, including remote team members and field agents
- Developed key metrics, to drive Sales & Account Management increasing revenue by $1 million Q4, 2015
- Established KPI’s to drive pipeline activity and increase monthly revenue across all tiers
- Aligned distribution channel with internal partners, driving company growth year over year to an all-time EBITDA record
- Successfully built and led Digital Marketing product team “go to market” strategy leading to $6.5 million in topline revenue year one
- Implemented strategic initiatives between all sales channels (inside, outside, Agencies) to maximize market penetration and profitability while reduce expense.
Vice President, Head of Sales
Search Optics, LLC
12.2013 - 07.2015
- Responsible for sales distribution and $55 million in annual revenue across multiple U.S
- Locations, increasing top line revenue by 72%
- Drove company growth 125%, year one leading to 500 additional clients and 9m in new revenue
- Responsible for all OEM relationships and product launch initiatives, including revenue assumptions on market penetration
- Successfully led integration of new acquisition in Q3, maintaining 97% of the clients and increasing revenue by 47% after de-bundling offerings
- Successfully launched new OEM programs for Ford Canada and Chrysler Canada, leveraging sales, marketing, and data analytics to maximize adoption
- Implemented key initiatives to reduce customer churn & increased overall customer satisfaction
- Increased Tier I & III revenue 51% by developing segmentation, increasing customer engagement, utilizing impression share reporting and data analytics.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Represented organization at industry conferences and events.
Senior Director-Sales and Operations
YP Holdings (formerly AT&T Advertising Solutions)
05.2010 - 12.2013
- Responsible for developing, implementing, and driving company initiatives with 2nd level managers and Account Executives
- 14 direct reports and 190 in-direct Union sales representatives
- Achieved 100% four consecutive years and top 1% amongst peers across twenty-two states
- Successfully drove revenue growth on $40 million, exceeding company objective at 104% and President’s Club winner 2013
- Implemented year-round selling model to increase touch point frequency and reduce customer churn
- Led company-wide initiative to launch new CRM tool (Salesforce.com) to create efficiencies and drive revenue growth utilizing data analytics and consumer insights
- Facilitated grievance proceedings and coordinated labor relations with union while developing employee engagement council to enhance employee/management relationship.
Area Sales Manager
AT&T Advertising Solutions
06.2007 - 05.2010
- Responsible for the development of ten Account Executives while exceeding revenue projections including the following: Presidents club winner 2010, 108% of objective, finishing top 1% compared to 500 peers across the country and first in Midwest on $20 million Portfolio
- Successfully migrated customer spend into digital and increased awareness across multiple channels
- Key developer of twenty-two state go-to-market strategy balancing complex product mix to increase customer utilization and lifecycle
- Lead contributor in developing Management Training program implemented companywide through 2012
- Strategic coaching of third and fourth quartile executives to increase net performance and customer experience.
Education
Bachelor’s Political Science/History -
Oakland University
Skills
- Revenue Forecasting
- Executive Management
- Organizational Leadership
- Forecasting Quotas
- Operational Efficiency
- Business Development and Planning
- Profit Margins
- Strategic Vision
- Change and Growth Management
- Profit Growth Strategies
- Lean Methodology
- Leadership and People Development
- Revenue Growth
- Business Consulting
- Growth Plans
- Strategic Risk Management
- Customer Relationship Management
- Team Goals
- Advertising Initiatives
- Operational Standards
- Business Expansion
- Culture Transformation
- Analytical and Critical Thinker
- Business Analysis
- Management Team Leadership
- Corporate Strategy and Development
- Personnel Management
- Revenue Performance
- Employee Coaching and Mentoring
- Organizational Strengths
- People and Culture
- Effective Communicator and Public Speaker
- Employee Motivation and Performance
- Talent Acquisition
- Strategize Plans
- Organizational Improvements
- Board Oversight
- Mission and Vision
References
Executive References available (Peer and reported to)
Timeline
Chief Revenue Officer
Velocity Automotive Solutions
11.2021 - 12.2022
Senior Vice President, Sales and Marketing
National Credit Center/Auto Group
02.2018 - 10.2021
Vice President of Sales
National Credit Center
07.2015 - 02.2018
Vice President, Head of Sales
Search Optics, LLC
12.2013 - 07.2015
Senior Director-Sales and Operations
YP Holdings (formerly AT&T Advertising Solutions)
05.2010 - 12.2013
Area Sales Manager
AT&T Advertising Solutions
06.2007 - 05.2010
Bachelor’s Political Science/History -
Oakland University
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