Anthony Carbone
Humboldt,TN
Summary
Market-savvy department leader with strong background building client relationships and launching dynamic campaigns. Strengthen marketing approaches by leveraging current trend knowledge and balancing customer needs. Capture new customers and deep penetration consistently with strategic plans. Willing to take on any task to support team and help business succeed. Dependable employee seeking opportunity to expand skills and contribute to company success. Considered hardworking, ethical and detail-oriented. Reliable candidate ready to take on challenges using problem-solving and task prioritization skills to help team succeed.
Overview
12
12
years of professional experience
Work History
Email Marketing Executive
Wheelhouse Service Digital Marketing
Humboldt, TN
11.2019 - Current
- Managed 20+ email campaigns from concept to execution, including design, copywriting, and testing, resulting in a 15% CTR.
- Maintained a 50K+ contact database, ensuring 98% data accuracy and compliance with GDPR and CAN-SPAM regulations.
- Improved email deliverability by 20% through regular list hygiene practices, removing invalid addresses and unengaged subscribers.
- Enhanced email strategy by analyzing 15+ competitor campaigns, identifying opportunities for 10% growth in engagement.
- Increased email open rates by 12% through data-driven recommendations based on campaign performance analysis.
- Enhanced user experience and increased mobile open rates by 15% by improving mobile responsiveness of email templates.
- Informed future campaign strategy, resulting in a 10% increase in subscriber engagement through behavioral data analysis.
- Applied insights from industry events, leading to a 10% improvement in email campaign performance.
- Established KPIs, including open rates, click-through rates, and conversion rates, achieving a 15% increase in overall performance.
- Improved email engagement by 10% through collaboration with design, content, and development teams to create targeted content.
- Increased customer engagement by 20% through the development of targeted email marketing strategies.
- Enhanced open rates by 12% and click-through rates by 10% through systematic A/B testing.
- Achieved 98% on-time deployment of promotional emails, aligning with business objectives and increasing sales by 5%.
- Increased brand consistency and engagement by 10% through collaboration with graphic designers.
- Improved email deliverability by 15% by closely tracking and resolving spam and bounce issues.
- Exceeded profit targets by 10% through balanced, strategic pricing structures.
- Increased customer acquisition by 20% through innovative approaches on digital and traditional channels.
- Enhanced targeting and increased engagement by 15% through pioneering consumer research on specific demographics.
- Increased brand visibility and sales by 10% through effective selection and display of goods at trade shows, fairs, and exhibitions.
- Improved team performance and met KPIs by supervising staff hiring, training, and performance evaluations.
- Increased ROI by 15% for clients by achieving sales and marketing targets.
- Increased product appeal and sales by 10% through recommendations for environmental sustainability.
- Secured 10+ new client contracts by providing compelling demos and proofs-of-concept.
- Enhanced campaign effectiveness by 12% through refined packaging designs, color choices, and slogans.
- Increased market share by 10% through competitive and strategic pricing strategies.
Email Marketing Specialist
Lead Me Media
Deerfield Beach, FL
10.2017 - 11.2019
- Implemented automation workflows for triggered emails, resulting in a 25% increase in engagement for welcome series, abandoned cart reminders, and re-engagement campaigns.
- Developed responsive HTML email templates, improving cross-device rendering and increasing click-through rates by 15%.
- Ensured 100% compliance with CAN-SPAM regulations and industry best practices, reducing legal risks and maintaining high deliverability.
- Optimized future email marketing strategies based on performance data analysis, resulting in a 20% increase in open rates.
- Utilized Google Analytics to measure email campaign impact, leading to a 15% increase in website traffic.
- Launched targeted email marketing campaigns that increased customer engagement and retention by 20%.
- Applied insights from continuous learning, improving email marketing tactics and strategies, leading to a 10% performance boost.
- Tracked KPIs including a 30% open rate, 20% CTR, 5% conversion rate, 1% unsubscribe rate, and 2% bounce rate to measure campaign effectiveness.
- Improved brand consistency and engagement by 15% through collaboration with graphic designers on email designs.
- Maintained a 95% inbox placement rate by monitoring and addressing deliverability issues.
- Enhanced email performance with A/B testing, resulting in a 10% increase in open rates and a 7% increase in CTR.
- Consistently met project deadlines, achieving 100% on-time delivery with high-quality standards.
- Increased consumer purchases by 10% by assessing and optimizing advertising campaign impact.
- Identified new potential markets, increasing demand by 15% through customer data analysis.
- Provided strategic recommendations that increased competitive positioning by 10%.
Email Marketing Specialist
City Twist
Boca Raton, FL
01.2012 - 10.2017
- Launched successful email marketing campaigns, enhancing customer engagement by 25% and retention by 20%.
- Improved email accessibility and engagement by 15% through responsive HTML email templates across all devices and platforms.
- Achieved 100% compliance with CAN-SPAM regulations, maintaining high deliverability and reducing legal risks.
- Enhanced future campaign effectiveness by 20% through detailed performance data analysis.
- Increased website traffic by 15% by leveraging Google Analytics to measure email campaign impact.
- Boosted open rates by 10% and CTR by 7% through effective A/B testing strategies.
- Maintained a high level of campaign effectiveness with a 30% open rate, 20% CTR, 5% conversion rate, 1% unsubscribe rate, and 2% bounce rate.
- Improved campaign performance by 10% through continuous learning and application of emerging trends.
- Increased brand adherence and email engagement by 15% through collaboration with graphic designers.
- Achieved a 95% inbox placement rate by monitoring deliverability and resolving issues promptly.
- Delivered 100% of projects on time with exceptional quality standards.
- Identified new market opportunities, increasing demand by 15% through comprehensive customer data analysis.
- Enhanced competitive advantage by 10% through strategic recommendations based on competitor and market analysis.
Education
Master of Business Administration (M.B.A.) - Business Administration -
Brescia University
05.2010
Bachelor of Science (B.S.) - Telecommunications and Management -
Murray State University
05.2009
Associate in Science (A.S.) - Computer Technogogy -
Madisonville Community College
05.2007
Skills
- Campaign Management
- Team Collaboration
- Behavioral Triggers
- Budget Management
- Customer Retention
- Cross-Channel Marketing
- Content Creation
- Email Strategy Development
- Mobile optimization
- Segmentation and Targeting
- Performance Metrics
- Email Scheduling
- A and B Testing
- Email Design
- Data Analysis
- Continuous Improvement
- Subscriber Engagement
- Project Management
Accomplishments
- Member, Humboldt Chamber of Commerce
- Member, Tau Kappa Epsilon Fraternity
Timeline
Email Marketing Executive
Wheelhouse Service Digital Marketing
11.2019 - Current
Email Marketing Specialist
Lead Me Media
10.2017 - 11.2019
Email Marketing Specialist
City Twist
01.2012 - 10.2017
Master of Business Administration (M.B.A.) - Business Administration -
Brescia University
Bachelor of Science (B.S.) - Telecommunications and Management -
Murray State University
Associate in Science (A.S.) - Computer Technogogy -
Madisonville Community College