Results-driven sales leader with a proven track record in market expansion. Expertise in relationship building, performance management, and analytical decision-making, driving significant sales growth in competitive environments.
Overview
13
13
years of professional experience
Work History
Regional Sales Manager - New England/UNY
BODYARMOR Sports Nutrition
Whitestone, New York
05.2022 - Current
Spearheaded collaboration with Coca-Cola Northeast targeted at augmenting growth and revenue while achieving positive YOY growth for BASN (2024 - 2025)
Directed regional sales team of 10 to execute paid and planned activities effectively.
Developed and implemented sales strategies, increasing market share in assigned territory.
Established relationships with key retailers to improve distribution of BODYARMOR products.
Collaborated with marketing teams to ensure alignment of promotional materials with sales objectives.
Conducted performance reviews regularly to assess team effectiveness and establish goals.
Field Development Manager
BODYARMOR Sports Nutrition
Whitestone, New York
08.2014 - 05.2022
Facilitated market expansion nationwide through collaboration with new distributors and internal field teams by educating on brand vision and strategy.
Operated as a central hub linking the field sales team with the corporate office, constructing vital tools, training, and information to optimize team performance.
Collaborated with the business intelligence team to develop tools such as REDZONE, along with analytical sell sheets, enhancing fact-based selling for field teams.
Coordinated with Key Account Teams to track, classify, and share execution to the field.
Performed hands-on market assessments alongside field teams to obtain real-time insights
Directed team of 3 in supporting completion of overall tasks
Area Sales Manager - Southern New England
BODYARMOR Sports Nutrition
Whitestone, New York
07.2012 - 08.2014
Accelerated sales at retailers through strategic meetings with key decision makers
Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
Prepared detailed sales reports to track performance and guide future strategies.
Collaborated with marketing teams on campaigns tailored for local markets.