Anthony Casillas
Alturas,CA
Summary
- Talented Digital Marketing professional with well-organized and data-driven approach to prospecting leads, developing strategies and improving ROI. Proficient in Content Creation and Social Media Management platforms, SEO optimization and Marketing Automation. Good interpersonal, communication and planning abilities.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
MDF Consulting
City of Los Angeles, CA
10.2022 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Successfully launched offline and online consumer targeting and marketing strategy.
Digital Marketing Manager
Kassidee Youth Advocacy
Alturas, CA
07.2022 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Created social media content with consistent content and tone.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Owner
AJC Media Marketing, LLC
Alturas, CA
07.2020 - Current
- Applied performance data to evaluate and improve operations, target current business conditions, and forecast needs.
- Managed day-to-day business operations, including accounting, finance, HR, marketing, and public relations.
- Devised and deployed sales and marketing tactics to drive strategic growth and support revenue goals for 5 years.
- Put together realistic budgets based upon costs and fees for effectively operating business.
- Set, enforced, and optimized internal policies to maintain efficiency and responsiveness to demands.
- Aligned branding initiatives and sales strategies with client goals.
- Reduced personnel turnover and promoted employee development by recruiting team-oriented candidates and implementing new training practices for 5 years.
- Devised, deployed, and monitored processes to boost long-term business success and increase profit levels.
Manager of Operations
Lightfoot Consutling
San Jose, CA
09.2013 - 02.2015
- Recruited and hired talented professionals with drive and dynamic skills to build success with organization for 2 years.
- Managed company operations with responsibility for profit and loss, scheduling, training, and inventory control.
- Established work priorities to meet contractual obligations for schedule and installations.
- Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
- Reviewed daily financial reports and reconciled accounts to keep information current and accurate for over 2 years.
- Enforced security policies and procedures to protect company assets from theft, loss, or damage.
- Conducted performance reviews providing coaching and feedback to benefit both company and employee.
- Delivered positive customer experiences by implementing effective quality assurance practices.
Social Media Manager
Yerba Buena
San Jose, CA
01.2011 - 03.2014
- Set clearly defined goals to drive customer retention, brand awareness, and website or social media traffic.
- Coached employees company-wide on content creation best practices.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Increased customer engagement through social media.
Education
GED -
Cabrillo College
Aptos, CA2005
GED -
Gavilan College
Gilroy, CADigital Marketing
Udemy
OnlineDisplay Ads
Google
OnlineSkills
- Marketing
- Interpreting online website performance metrics and understanding search engine optimization tactics
- Written communication
- Best practices for writing, including grammar, style, clarity, and brevity
- Analyzing data and using market research tools
- Sales skills
- Influencing and negotiating with customers
- Teamwork: Interpersonal skills
- Audience Outreach
- Lead Scoring
- Revenue Generation
- Data Analysis
- Excel
- Project Management Experience
- Early Adoption
- Strong Analytical Skills
Timeline
Digital Marketing Manager
MDF Consulting
10.2022 - Current
Digital Marketing Manager
Kassidee Youth Advocacy
07.2022 - Current
Owner
AJC Media Marketing, LLC
07.2020 - Current
Manager of Operations
Lightfoot Consutling
09.2013 - 02.2015
Social Media Manager
Yerba Buena
01.2011 - 03.2014
GED -
Cabrillo College
GED -
Gavilan College
Digital Marketing
Udemy
Display Ads
Google
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