Anthony Casillas
Alturas,United States
Summary
Expert Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
14
14
years of professional experience
Work History
Digital Marketing Manager
MDF Consulting
07.2022 - Current
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Created social media content for 5 accounts with consistent content and tone.
- Analyzed and reported social media and online marketing campaign results.
- Directed successful search engine marketing campaign that used solid linking, technical, and keyword research tactics.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Increased customer engagement through social media by 35%.
Owner
AJC Media Marketing
07.2020 - Current
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Created and monitored promotional approaches to increase sales and profit levels for 30 accounts
Manager of Operations
Lightfoot Consulting
02.2015 - 02.2019
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
- Identified and resolved unauthorized, unsafe or ineffective practices.
- Partnered with vendors and suppliers to effectively manage and budget.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Led warehouse improvement initiatives to advance operational efficiencies and increase revenue by 40%.
- Advanced productivity KPIs by leading trainings on procedures and safety practices.
- Spearheaded department training for appraisals of new components.
Social Media Manager
Yerba Buena
03.2010 - 04.2015
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Curated and segmented editorial content to increase engagement and channel growth 75%.
- Created videos and managed YouTube channel to strengthen company reputation.
Education
Marketing - Social Media Marketing
Udemy
Online03.2022
Marketing - Copywriting
Udemy
Online02.2022
Marketing - Digital Marketing
Udemy
Online01.2022
GED -
Gavilan College
Gilroy, CA06.2009
GED -
Cabrillo College
Aptos06.2005
Skills
- Budget Development
- Testing and Optimization
- KPI Management
- Relationship Building
- Content Creation
- Search Engine Optimization (SEO)
- Google Business Suite
- Creative Problem-Solving
- Market Research and Analysis
- Customer Segmentation
- Digital Marketing Management
- Social Media Marketing
Timeline
Digital Marketing Manager
MDF Consulting
07.2022 - Current
Owner
AJC Media Marketing
07.2020 - Current
Manager of Operations
Lightfoot Consulting
02.2015 - 02.2019
Social Media Manager
Yerba Buena
03.2010 - 04.2015
Marketing - Social Media Marketing
Udemy
Marketing - Copywriting
Udemy
Marketing - Digital Marketing
Udemy
GED -
Gavilan College
GED -
Cabrillo College
Similar Profiles
Anthony CasillasAnthony Casillas
Digital Marketing Manager at MDF ConsultingDigital Marketing Manager at MDF Consulting
Tim CongletonTim Congleton
Sales & Retention Specialist at MDF Commerce / Periscope HoldingsSales & Retention Specialist at MDF Commerce / Periscope Holdings
Alex MancilAlex Mancil
Utility Operator at Langboard MDFUtility Operator at Langboard MDF
LILIAN SANGLILIAN SANG
CMA at Centurion GroupCMA at Centurion Group
Marla BaileyMarla Bailey
Medical Records at Surprise Valley Healthcare HealthMedical Records at Surprise Valley Healthcare Health