Hi, I’m
Anthony Cherfane
Sales Manager
Baabda
Summary
Dynamic Sales Manager with extensive experience leading commercial operations across GCC and Levant markets within the industrial food-processing and packaging sector. Proven ability to drive sustainable growth through strategic sales planning, supplier business development, and high-level negotiations with key accounts and international partners. Skilled in managing complex, multi-country projects across the full commercial lifecycle, optimizing margins, strengthening supplier relationships, and expanding market presence in competitive environments. Recognized for building high-performing teams, implementing structured sales systems, and delivering strategic market expansion initiatives.
Overview
13
years of professional experience
3
Languages
Work History
Hoss Food Offshore
Sales Manager - Middle East Region
04.2025 - Current
Job overview
- Lead a team of 4 sales & technical professionals across Lebanon and GCC markets, managing a USD 14M annual portfolio.
- Achieved 14% revenue growth through sales restructuring, forecasting, and KPI-driven management.
- Oversee 100+ active projects annually (USD 200K–4M), successfully closing deals up to USD 4M.
- Develop annual sales forecasts and business plans for 15+ international suppliers.
- Lead key account negotiations, improve margins, and implement structured reporting and pipeline tracking systems.
- Drive market expansion, supplier development, and represent the company at major international exhibitions.
Hoss Food Offshore
Sales & Service Engineer – Middle East Region
04.2023 - 04.2025
Job overview
- Develop and execute sales strategies for industrial food processing and packaging equipment across the Middle East.
- Manage full technical sales cycle, from prospecting and needs analysis to customized proposals and project closure.
- Act as the key interface between customers, engineering teams, and international suppliers to ensure successful project execution.
- Build strong partnerships with global suppliers and represent the company at regional and international trade shows.
- Analyze market trends, monitor pipeline performance, and report to management to drive growth and forecasting accuracy.
Zakka Multitec
Service Engineer
05.2017 - 03.2023
Job overview
- Installed, programmed, and maintained elevator systems, including VFD configuration and complex electrical troubleshooting.
- Managed service operations, including maintenance scheduling, supplier coordination, purchase orders, invoicing, and payment follow-up.
- Handled after-sales support and client relations, contributing to spare parts sales growth and service contract renewals across multiple branches.
- Conducted sales visits and supported project management in coordination with the Sales Manager.
MitsuliftDbayeh
Maintenance Technician
04.2013 - 04.2016
Job overview
- Performed electrical installation and commissioning of elevator systems (Step, Autinor, Mitsubishi panels).
- Programmed and installed VFDs, optimizing system performance and reliability.
- Conducted preventive maintenance and troubleshooting for elevators and escalators across major commercial and hospital facilities.
Education
CNAM – Conservatoire National des Arts et MétiersBeirut, Lebanon
Bachelor’s Degree (Bac+4) from Technical and Operational Manager of Mechanical and Electrical Systems – Electrotechnics Track
06-2022
CNAMBeirut, Lebanon
Higher Technical Diploma (Bac+2) from Electronics, Electrotechnics, and Automation
06-2016
Public High School of BaabdaBaabda, Lebanon
Lebanese Baccalaureate from Life Sciences
01-2013
Skills
Team Leadership & Performance Management
KPI Development & Sales Forecasting
Strategic Planning & Execution
Excellent time management and prioritization
Courses
- Inter-Center Diploma – Electrotechnics (Elevator Systems Specialty) Dec 2016
- Sales Training – VEMAG Maschinenbau GmbH Jun 2024
Timeline
Sales Manager - Middle East Region
Hoss Food Offshore
04.2025 - Current
Sales & Service Engineer – Middle East Region
Hoss Food Offshore
04.2023 - 04.2025
Service Engineer
Zakka Multitec
05.2017 - 03.2023
Maintenance Technician
Mitsulift
04.2013 - 04.2016
CNAM
Higher Technical Diploma (Bac+2) from Electronics, Electrotechnics, and Automation
Public High School of Baabda
Lebanese Baccalaureate from Life Sciences
CNAM – Conservatoire National des Arts et Métiers
Bachelor’s Degree (Bac+4) from Technical and Operational Manager of Mechanical and Electrical Systems – Electrotechnics Track