Anthony Cioffi

• Recruited back to Adams Outdoor as General Manager of PA in 2011. Grew top line revenue from $11 million in 2011 to $21.6 million in 2023 while growing Operating profit consistently between 59% with high of 62%
• Developed yearly budgets, RTA's and AE budgets in alignment with market and company goals and trends
• Hired and trained all sales managers, digital strategist, sales support.
• over see all operations, Real Estate and accounting departments in addition to sales.
• Motivated team members to meet and exceed budget objectives by setting goals, tracking performance on daily basis and implementing improvement strategies
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
• Applied established sales techniques and persuasive communication skills to meet personal sales objectives
• Created and introduced new selling product called "Smart Billboards" that combined outdoor products and online sales techniques. This launch resulted in an increase of over $150,000 in new sales in 12 weeks
• Oversaw all P&L responsibilities for region
• Led the launch of 61 "NEW" digital billboard sites in 13 years. Recommended and assisted in the acquisition of 25 more digital faces in 2015 making Adams the leading company in outdoor digital in Eastern PA. Revenues have reached $6.8 million and growing product occupancy to 65-74% monthly on 584 commercial spots on digital assets
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
• Developed and implemented strategies to increase sales and profitability.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

• VP of Sales for Clear Channel's 3rd largest market in the country as well as the 3rd largest DMA in the country with overall sales of 120 million combined local, national and export sales
• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines
• Managed all outdoor assest and metro train station advertising sales on trains, platforms and stations like Citicorp center, Oglivie, Salle and Union Station. revenues were 9 million on that product
• Developed overall marketing strategy and support implementation across four departments
• Help lead the Chicago market launch first digital display in 2008 and added 51 others in fours years as VP of Sales. Grew digital revenues and OP with this launch. Digital sales at the time of my departure were 5.7 million growing on average 12% per year
• Supervised new proposal development in response to RFPs within National and Local market
• Managed and motivated sales team to increase revenue 15% in 12 months. led training on Salesforce.com
• Selected by CCO as a national digital trainer and particapted in national roll out for 450 sales reps
• Held one-on-one meetings with Account Executives to identify selling hurdles and offered insight, including new products like Digital outdoor into how best to remedy such issues
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth

Promoted from PA Sales Manger to Charlotte by the CEO to lead Adams largest revenue market in 1999.

Managed all sales and marketing efforts which resulted in market growth in revenues from $15 miilion to $29 million in 7 years.

Recruited all sales personnel and sales support during my tenure

Established local selling zones and zone pricing to help grow value of assets through seasonal pricing and rates protection reviews.

Managed teams focus on categroy growth including healthcare, automotive, and retail along with growth in homebuilding.